Social Media Manager

• Respond to customer queries via phone and written channels, focusing on social media, mainly Instagram and Facebook
• Identify customer needs and help customers use specific features
• Encode internal databases with information about consumers’ requests
• Share feature requests and effective workarounds with relevant stakeholders
• Inform customers about new features, functionalities and campaigns
• Follow up with customers to ensure issues are resolved
• Gather consumer feedback and complete FAQ and knowledge-base documents
• Handle serious and sensitive consumer contacts according to specific guidelines
• Ensure Nestlé CES Standard Instructions on Consumer Complaints Handling are followed appropriately and promptly
• Redirect consumer questions to appropriate stakeholders when unable to provide an answer

CES Advisor – Social Media Focus, Swiss-German Speaker

• Manage day-to-day creative execution for organic social programs across a portfolio of client accounts
• Partner with the Director of Creative Strategy to build the social media calendar and plan
• Brief and direct Designers and Editors on statics, motion, video, carousels, and Stories
• Provide actionable feedback on hooks, pacing, and edit structure
• Lead proactive community management to build community
• Write platform- and client-appropriate social copy
• Work with the creator team on UGC briefs and execution
• Translate platform and performance data—including hook retention, watch time, CTR, engagement rate, saves, and follower growth—into creative and content direction
• Maintain quality and consistency across high-volume social creative output
• Flag timeline or scope risks early
• Manage day-to-day client communication, updates, and expectations
• Maintain timelines, deliverables, and workflow organization

• Develop and execute multi-channel marketing strategies to drive high-quality lead growth
• Optimize and scale landing pages to maximize lead conversion
• Identify high-performing marketing campaigns and channels and scale them effectively
• Oversee paid media channels, including Google Ads, Bing Ads, and influencer partnerships
• Leverage satisfied customers to drive referral-based growth
• Improve search rankings through link building and content marketing
• Oversee structured snippets implementation
• Lead and manage an international marketing team
• Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
• Provide mentorship, training, and coaching
• Collaborate with tech and product teams to optimize user experience and tracking
• Track and analyze key marketing metrics to optimize ROI
• Conduct funnel analysis to identify improvement areas
• Coordinate with CRO to develop tests for offers, pricing, and promotions

Senior Project Marketing Manager, Social Media Head

• Develop and execute multi-channel marketing strategies to drive high-quality lead growth
• Optimize and scale landing pages to maximize lead conversion
• Identify high-performing campaigns and channels and scale them effectively
• Oversee paid media channels, including Google Ads, Bing Ads, and influencer partnerships
• Leverage satisfied customers for referral-based growth
• Improve search rankings through link building and content marketing
• Oversee structured snippets implementation
• Lead and manage an international marketing team
• Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
• Provide mentorship, training, and coaching
• Collaborate with tech and product teams to optimize user experience and tracking
• Track and analyze marketing metrics to optimize ROI
• Conduct funnel analysis to identify improvement opportunities
• Coordinate with CRO to test offers, pricing, and promotions

• Own paid digital advertising across the company's flanker brands
• Manage and optimize campaigns across Google Ads and Meta Ads for different brands, products, and target audiences
• Set up and manage campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Meta
• Monitor performance against business and marketing KPIs using GA4, Google Ads, and Meta Ads Manager
• Analyze the full customer journey and conversion funnel
• Identify drop-off points and turn insights into optimization actions across targeting, bidding, campaign structure, audiences, creatives, and budget allocation
• Stay current on platform developments and AI-driven campaign solutions
• Collaborate with e-commerce, analytics, creative, and commercial teams
• Drive acquisition, sales, and growth for a leading Swiss telecommunications company

Search Advertising and Social Media Manager – Google Ads, Meta Ads

• Create engaging photo, video, and short-form content for Instagram, TikTok, Pinterest, Facebook, Threads, LinkedIn, and other social platforms
• Plan and maintain social media content calendars across Rove Concepts and Rove Next
• Film, edit, and publish Reels, TikToks, Stories, and other short-form content
• Write compelling captions and social copy aligned with each brand's voice
• Identify emerging trends, sounds, and content opportunities to increase engagement and reach
• Collaborate with the Marketing, Creative, and E-Commerce teams on campaigns, product launches, and seasonal promotions
• Assist with influencer collaborations, user-generated content initiatives, and community engagement
• Monitor content performance and provide recommendations to improve engagement and audience growth
• Maintain a consistent visual identity and brand voice across all social channels

Social Media Manager jobs in Portugal

CES Advisor – Social Media Focus, Swiss-German Speaker