Strategist

• Serve as the sales expert on programmatic, data segments, and insights products, guiding sales teams to close deals and drive revenue
• Work with clients and partners to formulate programmatic strategies aligned with their goals
• Collaborate with the sales team on pitch support, client presentations, and campaign optimizations
• Apply LLMs and Generative AI to automate operational processes, synthesize complex datasets, and generate actionable insights for client and internal reports
• Provide data-based insights and recommendations to improve campaign outcomes and long-term relationships
• Monitor and maintain dashboards tracking monetization metrics and campaign performance
• Support financial budgeting, revenue forecasting, and test plans for revenue optimization
• Proactively research new opportunities and develop revenue-increasing strategies

Programmatic & Data Strategist

• Optimize programmatic revenue by auditing bid dynamics, floor rules, auction mechanics, and fill rates across monetized assets
• Manage SSP vendor relationships, resolve integration issues, expand PMP capabilities, and secure optimal revenue terms
• Partner with Product, Design, and Engineering to develop, test, and launch innovative ad opportunities and formats
• Use LLMs and Generative AI to automate workflows, troubleshoot ad tags, map discrepancies, research technical issues, and analyze log-level data and bid landscapes
• Monitor and maintain dashboards for monetization metrics
• Support financial budgeting, revenue forecasting, and A/B testing plans for revenue optimization
• Serve as the internal sell-side expert and guide sales teams
• Align programmatic capabilities with broader business objectives

• Work with multidisciplinary teams through complex projects to inform product direction
• Identify opportunities where data, ML, and AI can create business value
• Refine opportunities and use cases using business objectives and customer needs with measurable outcomes
• Evaluate current-state data and technology landscapes, including data capture, storage, governance, and consumption
• Maintain expertise across traditional ML, generative AI, and agentic systems
• Develop data, AI, and technology transformation strategies
• Create capability maps, dependency maps, and transformation roadmaps
• Define experiments, prototypes, and proof-of-concepts to reduce uncertainty
• Communicate technical concepts and architectural tradeoffs to executives and business stakeholders
• Translate business objectives, constraints, and outcomes to technical teams

Data Strategist

• Develop brand, campaign, digital, experiential and integrated strategies across client briefs
• Own strategic workstreams from research and discovery through recommendations and final presentations
• Conduct and synthesize audience, cultural, category, competitor and trend research
• Turn research, data and observations into insights and actionable strategic opportunities
• Identify audience tensions, behaviours and cultural opportunities that unlock creative thinking
• Develop creative briefs, strategic narratives, presentations, POVs, audience frameworks and client deliverables
• Partner with creative teams to translate strategy into compelling ideas and experiences
• Collaborate with creative, account, media, production, UX, technology and social teams
• Monitor culture, emerging behaviours, platforms and technology for relevant brand changes
• Review campaign, digital and social performance to inform future strategy
• Contribute to new business pitches and organic growth opportunities
• Participate in and help facilitate client workshops, discovery sessions and brainstorms
• Present strategic thinking and recommendations to clients
• Bring a clear point of view while remaining open to collaboration, feedback and iteration

• Serve as the primary point of contact and relationship manager for assigned client accounts
• Manage email production end-to-end, including ideation handoff to design, email build and scheduling, segmentation, and deployment
• Assist with logic for email and SMS campaigns and automation
• Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies
• Coordinate projects for new email triggers, transactional emails, and special projects
• Stay current on email and SMS best practices and industry standards
• Recommend new approaches, innovative ideas, and technologies to deliver on KPIs
• Report to the Head of Strategy
• Collaborate with design, copy, creative, and e-commerce teams

Retention Strategist

• Work with clients on their overall digital strategy, information architecture, content strategy, and related needs, and produce related deliverables
• Ensure alignment between strategy, design, and development production groups
• Participate in the sales process, including writing proposals and presenting at pitches
• Lead delivery of digital strategy services within Evolving Web and leverage internal resources and processes
• Research and analyze competitors, identify trends and ideas, and put them into practice
• Elevate Evolving Web’s practice and provide thought leadership through blog posts, internal seminars, conference presentations, and similar activities
• Collaborate with Evolving Web project teams and integrate digital strategy, design, and development throughout digital projects
• Act as the client’s eyes and ears

Strategist jobs in Canada

Programmatic & Data Strategist

Programmatic & Data Strategist

Data Strategist

Strategist

Retention Strategist

Digital Strategist