Strategist

• Define and execute traditional and generative search strategies across technical, content, and authority-building pillars
• Improve Abbott’s presence in AI-generated search results and answer engines across corporate digital properties
• Establish organizational operating models and governance for cross-functional integration and delivery
• Govern enterprise-wide search standards, including site architecture, schema, metadata, and content optimization
• Build and maintain AI-search roadmaps aligned with brand and business goals
• Refine strategies based on search trends, audience behavior, and algorithm changes
• Audit Abbott’s digital ecosystem and identify gaps affecting generative performance
• Partner with content and digital marketing teams to embed GEO/SEO best practices into content, editorial planning, and campaigns
• Optimize content for AI discoverability, structured content, semantic depth, entity clarity, and authoritative signals
• Monitor Abbott’s representation in AI-generated answers and identify improvement opportunities
• Conduct competitive and market-level search analysis
• Develop generative-search content formats such as FAQs, structured narratives, and expert content
• Partner with Public Affairs teams on third-party content and publisher opportunities
• Build dashboards and reporting to track progress across corporate channels
• Translate insights into recommendations for content and digital improvements
• Train content creators, web teams, and digital stakeholders on search best practices
• Develop scalable playbooks and checklists
• Serve as a subject matter expert on evolving search behavior and AI-driven discovery trends

Generative Search Strategist

• Define and execute traditional and generative search strategies across technical, content, and authority-building pillars
• Improve Abbott’s presence in AI-generated search results and answer engines across Abbott.com and brand storytelling platforms
• Establish organizational operating models and governance for cross-functional integration and delivery
• Govern enterprise-wide search standards, including site architecture, schema, metadata, and content optimization
• Build and maintain AI-search roadmaps aligned with brand and business goals
• Refine strategies based on search trends, audience behavior, and algorithm changes
• Audit Abbott’s digital ecosystem and partner with content and digital marketing teams to embed optimization practices
• Optimize content for AI discoverability, structured content, semantic depth, entity clarity, and authoritative signals
• Monitor Abbott’s brand and content in AI-generated answers and identify improvement opportunities
• Conduct competitive and market-level search analysis
• Partner with content teams on FAQs, structured narratives, expert content, and GEO/SEO workflows
• Partner with Public Affairs teams on third-party content and publisher opportunities
• Build and maintain dashboards and reporting across corporate channels
• Translate insights into recommendations for content and digital improvements
• Train and guide content creators, web teams, and digital stakeholders
• Develop scalable playbooks and checklists for search and generative optimization
• Act as a subject matter expert on evolving search behavior and AI-driven discovery trends

• Advise CDW on new technology offerings addressing healthcare industry challenges and opportunities
• Act as a thought leader in leveraging technology to positively impact the healthcare segment
• Interact with customer leadership to shape future thinking and improve organizational posture
• Present and demonstrate strategy, solutions, and partner technologies to customers and CDW
• Monitor technology trends and developments
• Develop CDW solution sets addressing customer problems within the industry
• Coordinate partners in solutions addressing real needs beyond traditional technology infrastructure
• Evaluate new technology approaches and solutions for value, problem addressed, market potential, and strategic fit
• Collaborate across CDW to develop solution packages including services, logistics, and other capabilities
• Identify target-market accounts and qualify and scope solution opportunities
• Determine markets to address
• Build executive relationships with customer organizations and partners
• Influence target-opportunity requirements across customer executives, program leads, project leads, and technical experts
• Collaborate with sales teams as a subject matter expert for customer visits, presentations, conference calls, webinars, and large solutions
• Articulate value propositions to sellers, partners, and customers
• Attend customer onsite meetings, business reviews, and industry days as needed
• Represent CDW at external networking opportunities, conferences, and events
• Train CDW sellers and sales teams on trends and solutions and mentor sellers on customer messaging

Principal Strategist – Healthcare

• Lead strategic planning and recommendation development for client-facing proposals and presentations
• Translate client business goals into actionable media, audience, and campaign strategies
• Develop integrated strategic narratives for brand awareness, trial and acquisition, basket growth, repeat purchase, and retail conversion
• Build proposal decks, strategic presentations, and client recommendations during the pre-sale process
• Develop wrap-up decks and post-campaign strategic recommendations highlighting performance insights, key learnings, future opportunities, and optimization recommendations
• Partner with Sales and Client Success teams throughout pre-sale planning
• Support RFP responses and proposal development with audience strategy, channel mix, campaign approach, and retail/shopper recommendations
• Build executive-level presentations communicating strategic rationale, business impact, measurement frameworks, and growth opportunities
• Help position Inmar solutions through consultative storytelling and recommendations
• Develop audience and campaign recommendations using shopper and retailer data, behavioral insights, category intelligence, and market trends
• Recommend media channels, audience segmentation, campaign structures, and retail activation approaches
• Align campaign recommendations with client objectives, executional feasibility, retailer capabilities, and measurement strategies
• Identify opportunities to integrate retail media, incentives and loyalty solutions, omnichannel activation, programmatic, and social media strategies
• Own creation and refinement of proposal decks, strategic sales presentations, wrap decks, business review presentations, and executive-level storytelling materials
• Translate complex data and strategies into clear, concise, and visually compelling narratives
• Ensure presentation quality, strategic consistency, brand alignment, executive readiness, scalability, actionability, and operational alignment
• Collaborate with Sales, Client Success, Analytics, Media Operations, Product, and Retail teams
• Act as a strategic connector between client objectives and internal capabilities
• Ensure presentations and recommendations reflect campaign execution, measurement, and performance expectations

Strategist jobs in Illinois

Generative Search Strategist

Generative Search Strategist

Principal Strategist – Healthcare

Client Strategist