Global Marketing Revenue Operations Lead
ABB
Posted: 10/20/2026Cloud
Revenue Systems Manager
Learnlight
Posted: 9/26/2026
Senior Revenue Operations
AccessiWay
Posted: 9/24/2026SQLTableau
Senior Revenue Operations Manager
AccessiWay
Posted: 9/21/2026SQLTableau
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing revenue operations, including lead management and account-based marketing, while leveraging data analytics and automation to drive performance and decision-making. Proficient in managing cross-functional collaboration and data governance within a global organization.
Highest-signal resume keywords
B2B Marketing OperationsSalesforceMarketing Cloud Account Engagement6senseData Analytics
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own the marketing revenue operations framework, including lead management, lifecycle stages and service levels from first buying signal to won order
- Lead account-based marketing for priority and installed-base accounts using 6sense intent and engagement data
- Own marketing data quality and lead routing across Salesforce, Marketing Cloud Account Engagement and 6sense
- Build and run pipeline and performance reporting covering marketing-sourced and influenced pipeline, orders, stage conversion and campaign return
- Set campaign planning and measurement standards for five regional hubs, business lines and industry marketing teams
- Support the Service team’s installed base modernization pipeline with account targeting, buying signals and measurement
- Work with marketing AI operations to automate lead scoring, routing and reporting within ABB data privacy and responsible AI guidelines
- Partner with Sales, Commercial Excellence and IS on processes, tools and data governance
- Manage agencies and platform partners for demand generation and ABM execution against performance targets
- Coach hub and business line marketers on processes, dashboards and tools and drive adoption
Requirements
What you’ll need- Degree in marketing, business, engineering, data analytics or a related field
- 7+ years in B2B marketing operations, revenue operations, demand generation or account-based marketing, ideally in industrial or technology markets
- Hands-on experience with Salesforce and Marketing Cloud Account Engagement (Pardot) or comparable marketing automation
- Experience with 6sense or a similar ABM platform
- Strong analytical skills in funnel and pipeline modelling, attribution and dashboards, such as Salesforce reporting or Power BI
- Proven ability to build processes and data governance across marketing and sales in a global, matrixed organization
- Practical experience applying AI and automation to marketing workflows
- Ability to turn data into clear recommendations for senior stakeholders
- Fluent English; additional languages are an advantage
Benefits
Comp & perks- Continuous learning and support tailored to career goals
- Meaningful work and opportunities to grow
- Opportunity to take initiative, challenge ideas, and lead with confidence
- Variable compensation and benefits package details shared with candidates progressing to the first interview stage for an EU location
- No relocation required; employment and hosting through the candidate’s current ABB location or nearest suitable ABB office
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead ManagementLifecycle StagesPipeline ReportingFunnel ModellingAttributionAI AutomationData GovernanceCampaign MeasurementAccount TargetingPerformance Reporting
Soft Skills
Analytical SkillsCoachingCollaborationCommunicationStakeholder Management
Tools & Technologies
Salesforce ReportingPower BI6senseMarketing AutomationDemand Generation Platforms
Industry Keywords
B2B MarketingRevenue OperationsAccount-Based MarketingIndustrial MarketsTechnology Markets