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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for B2B SaaS, with a focus on positioning and messaging for enterprise event technology. Proven ability to drive customer adoption and enable sales through effective communication and training.
Highest-signal resume keywords
Product Marketing ExperienceSales EnablementAnalyst RelationsCompetitive IntelligenceAI Agent Experience
About the role
Key responsibilities & impact- Own positioning and messaging for Bizzabo's Event Experience OS
- Translate agentic capabilities into clear value for enterprise event leaders
- Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communication
- Own competitive intelligence, battlecards, objection handling, and win/loss analysis
- Build sales pitches, demo storylines, one-pagers, and RFP content
- Partner with Sales and Solutions leadership to train the field
- Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer review sites
- Build customer case studies, reference programs, and supporting metrics
- Drive customer adoption through release communications, programs, and executive business review content
- Maintain the messaging, product, and competitive knowledge source of truth powering Claude Skills
- Report directly to Bizzabo's Co-founder and CMO
Requirements
What you’ll need- 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers
- Experience as the lead or sole product marketer
- Experience using AI agents, ideally Claude, to automate real GTM workflows
- Track record positioning complex platforms for business and technical buyers
- Track record winning against an entrenched incumbent
- Strong sales enablement experience
- Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
- Excellent writing skills
- Ability to work independently and move quickly without a large team
- Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools (nice to have)
- Experience in event technology, martech, or another platform sold to marketing teams (nice to have)
- Experience marketing agentic or AI-first products to enterprise buyers (nice to have)
- Experience with a three-sided value story involving organizers, attendees, and sponsors (nice to have)
- Fluency with Salesforce, HubSpot, and Gong (nice to have)
Benefits
Comp & perks- Generous time-off benefits
- Quarterly mental health days
- Quarterly team-building events (Bizzabreaks)
- Comprehensive insurance options with employer premium coverage
- 401(k) plan with employer matching
- Equity program
- Paid parental leave
- Sabbatical leave on milestone anniversaries (BizzaBirthdays)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentGTM Workflow AutomationWin/Loss AnalysisSales Pitch CreationCustomer Case StudiesEvent Technology MarketingThree-Sided Value Story DevelopmentPricing StrategyField Readiness
Soft Skills
Excellent Writing SkillsIndependent WorkQuick Decision-Making
Tools & Technologies
SalesforceHubSpotGongClaude CoworkClaude Skills
Industry Keywords
B2B SaaSMid-MarketEnterprise BuyersMartechEvent Technology