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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for B2B SaaS, focusing on positioning, messaging, and sales enablement. Proven ability to drive customer adoption and manage analyst relations while collaborating across teams to enhance product visibility and market impact.
Highest-signal resume keywords
Product Marketing ExperienceSales EnablementAnalyst RelationsB2B SaaSAI Agent Experience
About the role
Key responsibilities & impact- Own positioning and messaging for Bizzabo's Event Experience OS
- Translate agentic capabilities into clear value for enterprise event leaders
- Run product launches end to end, including launch narratives, pricing and packaging input, launch plans, field readiness, and customer communications
- Own competitive intelligence, battlecards, objection handling, and win/loss analysis
- Build sales enablement materials including pitch narratives, demo storylines, one-pagers, and RFP content
- Train Sales and Solutions teams on new capabilities
- Lead analyst relations with Forrester, Gartner, G2, TrustRadius, Capterra, and Gartner Peer Insights
- Develop customer case studies, reference programs, and supporting metrics
- Drive customer adoption through release communications, programs, and executive business review content
- Maintain the messaging, product, and competitive knowledge source of truth powering Claude Skills
- Report directly to the Co-founder and CMO
- Collaborate with Product, Sales, Account Management, Brand, Demand Generation, and Enablement
Requirements
What you’ll need- 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers
- Experience as the lead or sole product marketer
- Experience using AI agents, ideally Claude, to automate real GTM workflows
- Track record positioning complex platforms for business and technical buyers
- Track record winning against an entrenched incumbent
- Strong sales enablement experience
- Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
- Excellent writing skills
- Ability to work independently and build without a large team
- Experience with Claude Cowork, Claude Skills, or similar agentic tools (nice to have)
- Experience in event technology, martech, or another platform sold to marketing teams (nice to have)
- Experience marketing agentic or AI-first products to enterprise buyers (nice to have)
- Experience with a three-sided value story involving organizers, attendees, and sponsors (nice to have)
- Fluency with Salesforce, HubSpot, and Gong (nice to have)
Benefits
Comp & perks- Generous time-off benefits
- Quarterly mental health days
- Quarterly team-building events (Bizzabreaks)
- Comprehensive insurance options with employer premium coverage
- 401(k) plan with employer matching
- Equity program
- Paid parental leave
- Sabbatical leave on milestone anniversaries (BizzaBirthdays)
- Use of Claude and Claude Cowork daily
- Freedom to automate workflows with AI
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCompetitive IntelligenceLaunch PlanningCustomer CommunicationsCase Study DevelopmentObjection HandlingWin/Loss AnalysisPricing StrategyMetrics DevelopmentEvent Technology Marketing
Soft Skills
Excellent Writing SkillsIndependent WorkCollaboration
Tools & Technologies
SalesforceHubSpotGongClaudeClaude Skills
Industry Keywords
B2BMid-MarketEnterprise BuyersMartechEvent Technology