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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for B2B SaaS, with a focus on positioning, messaging, and sales enablement. Proven ability to leverage AI tools for go-to-market strategies and drive customer adoption through effective communication and training.
Highest-signal resume keywords
Product Marketing ExperienceSales EnablementAnalyst RelationsAI Tools ExperienceB2B SaaS Expertise
About the role
Key responsibilities & impact- Own positioning and messaging for Bizzabo's Event Experience Operating System
- Translate agentic capabilities into clear value for enterprise event leaders
- Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communication
- Own competitive intelligence, battlecards, objection handling, and win/loss analysis
- Build sales pitches, demo storylines, one-pagers, and RFP content
- Partner with Sales and Solutions leadership to train the team
- Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer review sites
- Develop customer case studies, reference programs, and supporting metrics
- Drive customer adoption through release communications, programs, and executive business review content
- Maintain the messaging, product, and competitive knowledge powering Claude Skills
- Report directly to Bizzabo's Co-founder and CMO
- Listen to sales calls, interview customers and lost prospects, refresh competitive materials, manage analyst evaluations, and deliver launches
Requirements
What you’ll need- 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers
- Experience as the lead or sole product marketer
- Experience using AI agents, ideally Claude, to automate real GTM workflows
- Track record positioning complex platforms for business and technical buyers
- Track record winning against an entrenched incumbent
- Strong sales enablement experience
- Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
- Excellent writing skills
- Ability to work independently and move quickly without a large team
- Nice to have: experience with Claude Cowork, Claude Skills, or similar agentic tools
- Nice to have: experience in event technology, martech, or another platform sold to marketing teams
- Nice to have: experience marketing agentic or AI-first products to enterprise buyers
- Nice to have: experience with a three-sided value story involving organizers, attendees, and sponsors
- Fluency with Salesforce, HubSpot, and Gong
- Comfort pulling data from Salesforce, HubSpot, and Gong
Benefits
Comp & perks- Generous time-off benefits
- Quarterly mental health days
- Quarterly team-building events (Bizzabreaks)
- Comprehensive insurance options with employer premium coverage
- 401(k) plan with employer matching
- Equity program
- Paid parental leave
- Sabbatical leave on milestone anniversaries (BizzaBirthdays)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCompetitive IntelligenceSales Pitch DevelopmentCustomer Case StudiesPricing StrategyLaunch PlanningObjection HandlingWin/Loss AnalysisGTM Workflow AutomationTechnical Buyer Engagement
Soft Skills
Excellent Writing SkillsIndependent WorkQuick Decision-Making
Tools & Technologies
SalesforceHubSpotGongClaudeClaude Skills
Industry Keywords
B2B SaaSEvent TechnologyMartechEnterprise BuyersForrester WaveGartner Magic Quadrant