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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for B2B SaaS, focusing on positioning, messaging, and sales enablement. Proficient in utilizing AI tools like Claude to enhance go-to-market strategies and drive customer adoption.
Highest-signal resume keywords
Product Marketing ExperienceSales EnablementAnalyst RelationsAI Tools ProficiencyB2B SaaS Expertise
About the role
Key responsibilities & impact- Own positioning and messaging for Bizzabo's Event Experience OS
- Translate agentic capabilities into clear, provable value for enterprise event leaders
- Run product launches end to end, including narrative, pricing and packaging input, launch plans, field readiness, and customer communication
- Own competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis
- Build sales pitches, demo storylines, one-pagers, and RFP content
- Train Sales and Solutions teams and support field readiness
- Lead Forrester and Gartner analyst relations, evaluation submissions, briefings, and peer review presence
- Build case studies, reference programs, and customer proof metrics with Account Management
- Drive customer adoption through release communications, programs, and executive business review content
- Maintain the messaging, product, and competitive knowledge source powering Claude Skills
- Listen to sales calls, interview customers and lost prospects, refresh competitive materials, manage analyst evaluations, and ship launches
Requirements
What you’ll need- 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers
- Experience as the lead or sole product marketer
- Experience using AI agents, ideally Claude, to automate real GTM workflows
- Track record of positioning complex platforms for business and technical buyers
- Track record of winning against an entrenched incumbent
- Strong sales enablement experience
- Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
- Excellent writing skills
- Ability to work independently without a large team
- Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools
- Experience in event technology, martech, or another platform sold to marketing teams
- Experience marketing agentic or AI-first products to enterprise buyers
- Experience with a three-sided value story involving organizers, attendees, and sponsors
- Fluency with Salesforce, HubSpot, and Gong
- Comfort pulling data from Salesforce, HubSpot, and Gong
Benefits
Comp & perks- Generous time-off benefits
- Quarterly mental health days
- Quarterly team-building events (Bizzabreaks)
- Comprehensive insurance options with employer premium coverage
- 401(k) plan with employer matching
- Equity program
- Paid parental leave
- Sabbatical leave on milestone anniversaries (BizzaBirthdays)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCompetitive IntelligenceSales Pitch DevelopmentCustomer CommunicationEvent Technology MarketingData AnalysisPricing StrategyRFP Content CreationWin/Loss AnalysisGTM Workflow Automation
Soft Skills
Excellent Writing SkillsIndependent Work Capability
Tools & Technologies
SalesforceHubSpotGongClaude CoworkClaude Skills
Industry Keywords
B2B SaaSMid-MarketEnterprise BuyersEvent TechnologyMartechForrester WaveGartner Magic QuadrantCustomer Proof MetricsThree-Sided Value StoryCompetitive Materials