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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B marketing with a focus on end-to-end campaign management, leveraging AI for content production, and producing engaging visuals. Proficient in both English and French, with a strong ability to optimize campaigns based on measurable results.
Highest-signal resume keywords
B2B Marketing ExperienceEnd-to-End Campaign ManagementAccount-Based Marketing (ABM)Bilingual in French and EnglishAI Content Production
About the role
Key responsibilities & impact- Lead campaigns from A to Z—from ideation through reporting and results—for accounts across North America and Europe
- Develop engaging campaign concepts, such as strong points of view, exclusive data, or unexpected formats
- Distribute campaigns on LinkedIn, in newsletters, and on the blog
- Create visuals for paid campaigns and shareable content for the sales team
- Produce articles, posts, emails, visuals, and short videos tailored to each target audience, with the help of AI agents
- Write LinkedIn posts for executives and manage their content calendars
- Lead SEO and GEO initiatives in collaboration with the agency
- Measure the response from target accounts, optimize campaigns, and stop what is not working
- Build the content and campaign function with autonomy
Requirements
What you’ll need- 6+ years of B2B marketing experience, including end-to-end campaign management, in an agency, SaaS company, or retail organization
- Experience running a campaign targeting a specific list of companies (ABM or in partnership with Sales), with the ability to discuss the results
- Ability to engage internal teams in campaigns
- Fully bilingual in French and English, both spoken and written
- Daily use of AI for content production, with the ability to review and validate its output
- (Asset) Content that has achieved visibility on Google or appeared in AI tool responses
- (Asset) Knowledge of the retail industry
- (Asset) Ability to create visuals using Canva, Figma, or another tool, and to brief a designer
- Alignment with the values Just Care, No Passengers, Succeed as One, and Curious to the Core
Benefits
Comp & perks- Generous vacation policy (minimum 4 weeks per year)
- Company-wide closure from December 25 to January 1
- 2 personal days plus unlimited sick leave
- Group insurance benefits
- $300 home office allowance
- Flexible hours and remote work
- A people-first culture focused on flexibility, trust, and autonomy
- Genuine support for your work-life balance
- AI integrated into everyday work
- Autonomy over priorities and decisions
- Measurable campaign impact
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementSEO InitiativesContent CreationVisual DesignData Analysis
Soft Skills
Team EngagementAutonomyCreativity
Tools & Technologies
LinkedInCanvaFigmaAI Agents
Industry Keywords
Retail IndustryContent MarketingPerformance Measurement