Cia. Hering

Pricing Analyst

• Develop and execute pricing strategies across the complete product lifecycle, including full-price sales, promotions, and markdowns.
• Maximize revenue, margin, and inventory turnover.
• Lead the product markdown process and related initiatives, including testing and optimization.
• Manage the promotional calendar, ensuring discount efficiency and avoiding cannibalization.
• Monitor KPIs and performance, including revenue, margin, inventory, and sell-through, generating actionable insights.
• Conduct pricing analyses, including elasticity, sensitivity, and campaign impact analyses.
• Participate in pricing new products, supporting decision-making.
• Collaborate with related teams.
• Structure and continuously improve pricing processes and models, with a focus on scalability and efficiency within Hering’s omnichannel environment.

Pricing Analyst III

Customer Success Manager

• Support the creation and development of visual and graphic communication materials for the company’s commercial campaigns, such as banners, guides, flyers, announcements, and other creative assets
• Monitor the commercial calendar, ensuring the planning and execution of campaign visual communications within established deadlines
• Coordinate with the Brand and CRM teams on the development and adaptation of communications
• Work closely with stores, providing support and guidance on the use of the OTO tool and ensuring its proper application and usability in day-to-day operations
• Monitor the publication and execution of communications across different channels, ensuring materials are available and aligned with store needs
• Support the organization, updating, and monitoring of campaign materials and communications
• Contribute creative ideas and solutions to make communications clearer, more engaging, and aligned with commercial objectives

Marketing Assistant – CRM

Designer

• Conduct in-depth research into graphic references, trends, art, design, and architecture to enrich the brand’s visual repertoire
• Develop artwork and prints aligned with the seasonal direction of collections, preserving Hering’s visual identity while proposing innovations
• Create designs focused on different consumer profiles, institutional values, and visual languages appropriate to each target audience
• Develop artwork using diverse visual languages and techniques, combining manual and digital processes, as well as graphic, photographic, illustrative, and typographic techniques
• Apply advanced knowledge of layout, spacing, information hierarchy, compositional balance, color psychology, and color usage
• Use typography and lettering
• Prepare and finalize artwork files for screen printing, rotary, placement, and digital printing techniques
• Monitor the print production process from artwork submission through final approval of fabric strike-offs, working closely with suppliers and the in-house production team
• Collaborate closely with the team by sharing assets, signatures, and graphic elements to optimize the creative workflow and ensure visual consistency across the collection

Kidswear Print Designer III

Product Manager

• Define and communicate the product vision and roadmap in alignment with the business’s strategic objectives;
• Manage and prioritize the product backlog to maximize value delivery;
• Partner with development, UX/UI, and stakeholder teams to gather and refine requirements;
• Serve as the primary point of contact between business functions and technical teams;
• Create and maintain clear, actionable user stories, acceptance criteria, and functional requirements;
• Participate in Agile ceremonies, including planning, refinement, reviews, and retrospectives;
• Support product-related decision-making and the removal of impediments;
• Monitor product performance, adoption, and outcome metrics;
• Gather user and stakeholder feedback to guide continuous improvement;
• Ensure alignment across different teams to deliver consistent results in line with established priorities;
• Contribute to the evolution of product strategy and clients’ digital transformation.

Product Owner

Sales Development Rep

• Conduct B2B negotiations, diagnose customer needs, address technical and commercial objections, and ensure order closure through the Multibrand Channel.
• Execute active outbound prospecting, qualify potential customers, and manage follow-up cadences until the SDR team is fully established.
• Identify opportunities to expand the product mix through upselling and cross-selling, and re-engage inactive customers.
• Ensure opportunities are properly aligned and directed to sales representatives and regional field teams.
• Keep the CRM up to date, prepare revenue forecasts, and track conversion metrics.
• Provide practical market feedback to support the development of future cadences and playbooks for the new SDR function.

SDR Analyst I – Multibrand Channel

Manager

• Lead product planning for the Women’s and Kids’ categories.
• Ensure a balanced, profitable portfolio aligned with the brand strategy.
• Build and manage product plans by collection, category, line, and price range.
• Define the portfolio diversification strategy.
• Ensure a balance between core, newness, fashion, and high-risk products.
• Support decisions regarding the introduction, continuation, and discontinuation of categories and products.
• Ensure adherence to the collection development and launch calendar.
• Identify process improvement opportunities.
• Define the buying strategy for each collection in collaboration with partner teams.
• Plan and control OTB by category and period.
• Assess buying risks based on sales history, trends, production capacity, and the fashion calendar.
• Monitor lead times, receipts, and buying adjustments.
• Monitor performance by SKU, category, collection, and price range.
• Analyze sell-in, sell-out, margin, stock turn, stock coverage, and markdown.
• Identify opportunities to increase, reduce, or replace products.
• Generate insights for planning future collections.
• Lead and develop product planning analysts.
• Establish routines for monitoring the product life cycle.
• Enhance planning tools, reports, and methodologies.
• Promote data-driven decision-making.
• Work cross-functionally with Design, Buying, and Commercial teams.

Planning Manager

Analyst

• Provide support to commercial management and Sales Managers
• Conduct analyses of sales, targets, performance, and commercial KPIs
• Prepare reports, presentations, and materials for management meetings
• Structure and monitor executive performance and results review agendas
• Prepare meeting minutes and action plans, and follow up on deadlines and deliverables
• Lead commercial projects of low to medium complexity, monitoring timelines, owners, risks, and deliverables
• Map, document, and create flowcharts for commercial processes
• Propose and support the implementation of improvements to processes, controls, and routines
• Structure and update KPIs, dashboards, and management tools
• Consolidate information from different departments, ensuring data quality and consistency
• Propose improvements and automations for the department’s routines and controls
• Use Artificial Intelligence for data analysis, information consolidation, material preparation, task automation, and productivity gains
• Support strategic projects and continuous improvement initiatives