Director of Franchise
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Emma – The Sleep CompanyCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in franchise development and scaling, with a strong focus on financial acumen and P&L management. Proven ability to lead cross-functional teams and drive franchise growth across multiple markets in a fast-paced environment.
Highest-signal resume keywords
Franchise DevelopmentP&L ManagementCross-Functional CollaborationTeam LeadershipMarket Expansion
About the role
Key responsibilities & impact- Lead Emma's franchise expansion strategy across Europe
- Review, refine, and evolve the franchise model, including economics, fee structures, growth strategy, market prioritization, compliance, and franchisee support programs
- Own and scale the Franchise team
- Design and implement processes, governance, and operating frameworks
- Lead the transition of existing partner-operated stores into a structured franchise model
- Drive franchise footprint expansion by identifying, recruiting, and developing franchise partners
- Build long-lasting franchisee relationships
- Own the European Franchise P&L and deliver revenue and contribution margin targets
- Partner with Retail, Marketing, Operations, Product, Finance, Legal, and other stakeholders
- Serve as a key member of the Offline Leadership Team, reporting to the VP Offline Europe
- Travel regularly across Europe to support franchise partners, business development, and market expansion
Requirements
What you’ll need- 10+ years of relevant experience
- At least 2+ years driving franchise growth or franchise scaling
- Proven track record of building and scaling multi-market franchise operations, ideally in France or Germany
- Deep expertise in franchise development, partner management, and commercial negotiations
- Strong financial acumen with experience owning P&Ls, evaluating business performance, and making data-driven investment and growth decisions
- Experience creating processes, frameworks, and operating models from the ground up
- Demonstrated adaptability and learning agility
- Hands-on operator comfortable moving between strategy and execution in a fast-paced environment
- Ability to bring structure and executional rigor to a rapidly scaling franchise organisation
- Strong cross-functional collaboration skills
- Experience leading and developing high-performing teams, including managers and senior individual contributors
- Background in high-growth, international, and performance-driven environments
Benefits
Comp & perks- Equal opportunity employer committed to building an inclusive workplace
- International team with colleagues from over 70 nationalities
- Ownership, collaboration, and continuous knowledge sharing
- Regular travel across Europe
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Franchise Growth StrategyCommercial NegotiationsProcess DesignOperating FrameworksData-Driven Decision MakingMarket PrioritizationCompliance ManagementFranchisee Support ProgramsRevenue Target DeliveryPerformance Evaluation
Soft Skills
AdaptabilityLearning AgilityExecutional RigorRelationship BuildingCollaboration
Industry Keywords
Franchise OperationsHigh-Growth EnvironmentsInternational MarketsPerformance-DrivenMulti-Market Operations