RYZE

Landing Page Copywriter, Strategist

RYZE
Posted 10/19/2026full-timeRemote • Brazil, Hungary, Serbia, Pakistan, North Macedonia, Montenegro, GeorgiaMid-LevelSeniorWebsite
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Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in direct-response copywriting with a focus on DTC brands, utilizing data-driven insights to optimize landing-page performance while ensuring compliance with regulatory standards. Proficient in leveraging AI tools for content creation and analysis of conversion metrics.

Highest-signal resume keywords
Direct-Response CopywritingExperience With DTC BrandsLegal And Compliance ReviewData Analysis For Conversion MetricsAI Content Drafting

About the role

Key responsibilities & impact
  • Own landing-page copy and strategy for listicles, advertorials, quiz funnels, and pages tailored to individual paid-social ads
  • Decide the page format, messaging, and next tests for each ad angle and audience
  • Carry each winning ad’s hook, promise, and audience above the fold and maintain a short path to the offer
  • Build a playbook by turning winning-page principles into reusable template rules
  • Ship 15+ live page variants per week using the company page tool, approved sections, and templates
  • Use AI for drafts and apply judgment to final edits
  • Move pages from winning ad to live page within days
  • Use heatmaps and section-reach data to identify drop-off points and close open loops
  • Run each page against a control and use conversion rate, revenue per visitor, new-customer cost, and bundle take rate to guide future copy
  • Submit pages to legal and compliance review, address redlines quickly, and preserve persuasive impact
  • Maintain compliance with FTC and applicable regulatory standards for functional food marketing

Requirements

What you’ll need
  • 5+ years of direct-response copywriting, with DTC brands as a substantial part
  • Most work has been long-form pages for paid traffic (Meta, TikTok, YouTube, native)
  • Proven experience with advertorials, listicles, VSL scripts, or quiz funnels
  • Portfolio with numbers for at least two pages, including the metric, control beaten, and rationale; include one page that lost and explain the learning
  • Experience working with legal and compliance teams in a regulated category such as supplements, health, wellness, beauty, or finance
  • Experience shipping many variants on short timelines without quality slipping
  • AI is already part of the working process
  • Comfort reading test readouts and determining implications for the next page
  • Strong written English at the level of a native writer for a US audience
  • Ability to write within structure/function language and maintain FTC and applicable regulatory compliance
  • Ability to read heatmaps, section-reach data, scroll data, and test results
  • Ability to evaluate conversion rate, revenue per visitor, new-customer cost, and bundle take rate

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Long-Form CopywritingAdvertorialsListiclesVSL ScriptsQuiz FunnelsConversion Rate OptimizationHeatmap AnalysisRevenue Per Visitor EvaluationNew-Customer Cost AssessmentBundle Take Rate Analysis
Soft Skills
Strong Written EnglishJudgment In Final EditsAbility To Work Under Tight Deadlines
Tools & Technologies
Company Page ToolAI Drafting ToolsHeatmap Software
Industry Keywords
FTC ComplianceRegulatory StandardsFunctional Food MarketingHealth And WellnessBeautyFinance