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Salesforce Technical Lead – Marketing Cloud, Data 360
Tactile MedicalPosted 10/21/2026full-timeMinneapolis • Minnesota • United StatesSenior💰 $120,000 - $160,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Salesforce Marketing Cloud and Data 360, focusing on technical development, integration, and compliance within regulated industries. Proven ability to lead complex projects, optimize data workflows, and mentor team members while ensuring adherence to technical standards and best practices.
Highest-signal resume keywords
Salesforce Marketing Cloud AdministrationData 360 ImplementationAMPscript DevelopmentSQL ProficiencyIncident Management
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own platform health, technical standards, documentation, and long-term maintainability for Marketing Cloud and Data 360
- Translate business objectives into technical designs
- Lead enhancements, integrations, releases, and production support
- Evaluate new Salesforce capabilities based on business value, risk, cost, and architectural fit
- Design, build, and support solutions using Journey Builder, Automation Studio, Email Studio, MobileConnect, MobilePush, Contact Builder, and Content Builder
- Develop and optimize journeys, automations, triggered communications, data extensions, preference management, audience activation, and dynamic content
- Develop and troubleshoot AMPscript, SQL, HTML, CSS, APIs, and Marketing Cloud scripting solutions
- Support sender authentication, deliverability, domain configuration, sender reputation, subscriptions, and messaging compliance
- Lead configuration and operations for Data 360 data streams, DLOs, DMOs, data spaces, identity resolution, unified profiles, calculated insights, segments, and activation targets
- Build and test ingestion, reconciliation, segmentation, and activation workflows across batch, streaming, and integration patterns
- Partner with data teams on data quality, normalization, lineage, monitoring, and governance
- Translate engagement use cases into audience criteria, segmentation logic, activation requirements, and measurable outcomes
- Design and support integrations with Salesforce applications, enterprise data platforms, and third-party technologies
- Serve as the escalation point for incidents, failed automations, integration issues, and data discrepancies; lead root cause analysis and preventive actions
- Guide testing, release planning, technical reviews, deployment validation, and post-release monitoring
- Ensure solutions align with HIPAA, privacy, consent, security, data retention, access control, encryption, and audit requirements
- Maintain solution designs, mappings, release documentation, and reusable patterns
- Mentor less-experienced team members
Requirements
What you’ll need- 7+ years of technical development and administration experience in the Salesforce ecosystem
- 5+ years of hands-on experience implementing, administering, developing, and supporting Salesforce Marketing Cloud in enterprise environments
- 3+ years of hands-on Salesforce Data Cloud / Data 360 experience, including production implementation and ongoing platform ownership
- Proven experience leading complex Marketing Cloud and Data 360 workstreams from design through production support
- Deep experience with Marketing Cloud studios and builders, AMPscript, SQL, HTML, CSS, APIs, and integration troubleshooting
- Strong knowledge of data modeling, ingestion, identity resolution, unified profiles, segmentation, calculated insights, and activation
- Experience with incident management, root cause analysis, release management, testing, monitoring, and technical documentation
- Strong communication and stakeholder-management skills
- Experience with Marketing Cloud Engagement Plus, Marketing Cloud Next, Health Cloud, and Experience Cloud
- Experience in healthcare, medical device, life sciences, or another regulated industry, including consent management and sensitive-data controls
- Relevant Salesforce Marketing Cloud or Data Cloud certifications
Benefits
Comp & perks- Medical, dental, and vision benefits
- Retirement benefits
- Employee stock purchase plan
- Paid time off
- Parental leave
- Family medical leave
- Volunteer time off
- Additional leave programs
- Life insurance
- Disability coverage
- Life and work wellness benefits and discounts
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical DevelopmentIntegration TroubleshootingData ModelingAudience SegmentationJourney BuilderAutomation StudioEmail StudioMobileConnectAPIsHTML
Soft Skills
Strong CommunicationStakeholder ManagementMentoring
Tools & Technologies
Marketing Cloud Engagement PlusMarketing Cloud NextHealth CloudExperience Cloud
Certifications & Qualifications
Salesforce Marketing Cloud CertificationSalesforce Data Cloud Certification
Industry Keywords
HealthcareMedical DeviceLife SciencesConsent ManagementSensitive Data Controls