Senior Director, Channel Activation – E2E
The Coca-Cola Company
Posted: 10/21/2026
Service Director
GE Vernova
Posted: 10/8/2026
Managing Director, Services
Open Function
Posted: 9/19/2026
Associate Director, Strategic Engagement and Support
Open Society Foundations
Posted: 9/18/2026
Senior Director, Data Management
Lifelancer
Posted: 9/18/2026
Senior Director, Data Management
Worldwide Clinical Trials
Posted: 9/17/2026Senior Director, Channel Activation – E2E
The Coca-Cola CompanyCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing multi-market channel strategies, integrating commercial plans, and driving execution excellence across diverse retail environments. Strong analytical skills and the ability to translate insights into actionable strategies are essential.
Highest-signal resume keywords
Channel Strategy DevelopmentCommercial PlanningCross-Functional LeadershipMarket Intelligence TranslationExecution Excellence
About the role
Key responsibilities & impact- Lead the development of Africa’s Channel Strategy and integration of commercial plans from strategy through to the moment of purchase
- Define where and how to win across channels by connecting shopper and customer insights, portfolio, RGM, route-to-market, digital and execution
- Build E2E integration frameworks and capabilities for Marketing, Franchise teams and Bottling Partners
- Set the Africa channel agenda across Traditional Trade, Modern Trade, HORECA/On-Premise, Convenience and emerging commerce
- Translate shopper, customer and market intelligence into channel strategies, segmentation and execution standards
- Integrate portfolio, price-pack architecture, RGM, RTM and innovation into channel strategies
- Build and strengthen E2E ways of working across strategy, demand creation, commercial planning, activation and execution
- Establish quality standards and decision gates for priority growth platforms
- Partner with Marketing, Franchise, RGM, Digital, Supply Chain and Finance to improve execution
- Identify opportunities, pilot in priority markets, prove impact and codify successful approaches into Africa playbooks and toolkits
- Build channel and E2E capabilities across Franchise and Bottling Partner teams
- Drive execution excellence through frameworks, scorecards, insights and performance rhythms
- Build partnerships with Franchise teams, Bottling Partners and key customers
- Lead complex cross-functional and cross-market initiatives and align senior stakeholders around commercial priorities
Requirements
What you’ll need- Significant progressive experience in commercial, channel, customer or sales leadership, ideally within FMCG or a similarly complex consumer environment
- Proven experience developing and implementing multi-market channel strategies across diverse retail and customer environments
- Strong understanding of Modern Trade, Traditional Trade, HORECA/On-Premise and emerging digital commerce
- Strong commercial acumen with experience across RGM, portfolio and price-pack architecture, RTM, customer economics and execution
- Demonstrated ability to lead complex cross-functional transformation across matrix organisations and multiple markets
- Strong analytical and digital fluency, with the ability to translate market, customer and shopper insights into clear commercial choices
- Proven ability to influence senior stakeholders, Franchise teams and Bottling Partners without relying on positional authority
- Enterprise mindset with the ability to combine strategic depth, executional pragmatism and disciplined prioritisation
Benefits
Comp & perks- Travel required: 00% - 25%
- Inclusive culture grounded in company purpose
- Growth mindset and continuous learning culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commercial AcumenRGMPortfolio ManagementPrice-Pack ArchitectureRoute-To-Market (RTM)Customer EconomicsDigital CommerceAnalytical SkillsExecution FrameworksPerformance Metrics
Soft Skills
Influencing StakeholdersStrategic ThinkingExecutional PragmatismPrioritizationCollaboration
Industry Keywords
FMCGModern TradeTraditional TradeHORECAEmerging CommerceConsumer EnvironmentCross-Market InitiativesE2E IntegrationDemand CreationCommercial Priorities