Content Manager

• Lead content strategy for health and fitness-focused RFPs
• Develop concepts and recommendations aligned with client objectives, audience insights, platforms, formats, and distribution strategies
• Partner with the HearstMade Health & Fitness Director, marketing, sales, account management, editors, and cross-functional teams
• Serve as strategic and editorial lead from ideation through execution
• Manage multiple projects and timelines simultaneously
• Assign, brief, and manage freelance writers and creators
• Provide editing, feedback, and guidance throughout the creative process
• Write, edit, package, and publish branded health and wellness content
• Produce explainers, product roundups, athlete and patient profiles, and other editorial formats
• Ensure consistency across writing, editing, packaging, review cycles, and final deliverables
• Navigate stakeholder feedback while balancing editorial integrity, audience engagement, and client expectations

Manager, Content Strategy – Health & Fitness

• Build and maintain ACLS press lists, draft pitches, and support media coverage efforts
• Track and log ACLS media coverage and mentions
• Cultivate relationships with journalists and media outlets
• Develop, execute, and refine earned media strategies across higher education, philanthropy, news, policy, culture, and other relevant outlets
• Collaborate with program and fundraising teams on earned media strategies
• Write, distribute, and manage responses to press releases and targeted pitches through PRNewswire
• Monitor editorial calendars for key media targets
• Develop op-eds, talking points, briefing documents, and background research
• Track and report community engagement metrics for earned media
• Identify and write stories about ACLS community members and impact using video, photography, and written formats
• Coordinate video shoots with external vendors and develop promotional content
• Conduct constituent interviews and create social media cuts
• Capture event photography as needed
• Write social media content and help implement strategies for Facebook, BlueSky, Instagram, YouTube, and LinkedIn
• Oversee monthly community newsletter content and ACLS announcements
• Present select projects to staff and leadership
• Manage external communications distribution through Mailchimp, social media, and WordPress
• Document processes and policies for Cision, media outreach, and content development
• Provide general administrative support and other duties as assigned

Media Relations and Content Manager

• Stand up and run scaled content services for enterprise clients from service model design through go-live, stabilization, and handover
• Operate in forward-deployed client teams alongside production leads, creative teams, agencies, and platform owners
• Participate directly in intake queues, production schedules, and review cycles while redesigning live processes
• Map the full content lifecycle and organizational model
• Diagnose breakdowns and peak-capacity constraints
• Design target-state service models, decision rights, and governance
• Establish measurement frameworks and baselines for cycle time, first-pass approval rate, reuse rate, cost per asset, on-time delivery, SLAs, and KPIs
• Build activation plans with named owners and stand up operating infrastructure
• Resource and onboard teams; run cutovers; stabilize post-launch services
• Redesign operating models around AI-native capabilities and reshape workflows, roles, decision rights, and handoffs
• Collaborate with engineers and creative technologists to build content stacks
• Codify standards, brand compliance, and legal review for machine consumption
• Prototype with prompts, lightweight tools, and internal solutions before engineering scale-up
• Own VP-to-C-suite relationships and cross-functional delivery teams
• Translate between brand/growth agendas and production capacity/craft constraints
• Lead delivery pods, including casting and offshore/partner capacity management
• Shape commercial strategy, run workshops and steering reviews, and convert engagements into reusable accelerators, methods, and offerings
• Develop thought leadership and case studies
• Shape partnerships with Adobe, Pencil, Typeface, and other platform/ecosystem players
• Set standards for full-stack, AI-fluent, embedded content-operations delivery

Senior Director, Content Operations Lead

• Support end-to-end content experience strategy for a flagship digital platform and connected product ecosystem
• Audit current experiences
• Identify gaps and opportunities
• Define an ideal-state vision
• Develop a pragmatic roadmap
• Work with senior client stakeholders and an integrated AKQA team
• Formulate and deliver content frameworks, recommendations, and systems across digital products and platforms

Senior Content Strategist – Freelance

• Review B2B SaaS content written by in-house and freelance writers
• Edit long-form content, including SEO/AEO/GEO content and thought leadership
• Occasionally review LinkedIn copy, landing pages, and other formats
• Ensure delivered work meets Animalz's internal quality standards and supports clients' business goals
• Edit for substance, including alignment with the brief, client business goals, audience, structure, and logic
• Provide writers with actionable feedback, from big-picture guidance through inline edits
• Serve a dedicated pool of customers and provide feedback informed by their business, brand, and holistic strategy
• Edit prose at the line level when needed

Developmental Content Editor

• Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences
• Plan and run content strategy workshops with clients and internal teams
• Analyze stakeholder interviews and customer research to inform content direction
• Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and calls to action
• Help shape information architecture, navigation systems, content groupings, and audience pathways
• Create content strategy deliverables including frameworks, guidelines, and recommendations
• Perform content inventories, content audits, and gap analyses
• Define content models and requirements for reusable components, design systems, and CMS architecture
• Capture metadata, taxonomy, and nomenclature guidelines
• Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions
• Manage content matrices, editorial calendars, and style guidelines
• Document end-to-end content management processes
• Manage and mentor junior team members