Content Marketing Manager

• Ensure the acquisition team always has high-quality content to edit and use in high-performing ads.
• Manage content creators (UGC creators) and serve as their daily point of contact, providing guidance and direction.
• Liaise with the influencer marketing team and ensure the quality of content produced by performance influencers.
• Review influencer materials and identify content with advertising potential.
• Manage the brand’s content pipeline and ensure a strong supply of product, creator, and influencer footage.
• Monitor TikTok and other social media trends and turn them into content ideas.
• Provide structured feedback to content creators and performance influencers.
• Record and direct content when needed, either in front of or behind the camera.
• Manage weekly content production days at the office.
• Test formats, track KPIs, and recommend performance-based improvements.
• Organize, curate, and make the brand’s content library available.

Content Analyst

• Operate and support Social Media, Content, and Influencer Marketing platforms, ensuring the execution of operational routines, environment stability, and compliance with established processes
• Configure and customize platforms, manage user profiles and permissions, and promote platform adoption among partner teams
• Conduct platform health, stability, and performance assessments, identifying risks, incidents, and improvement opportunities
• Manage the N1 support demand and incident workflow by organizing the backlog, cards, and sprints and tracking deadlines, deliverables, blockers, and dependencies
• Prevent, analyze, and resolve issues in collaboration with vendors and partner teams
• Support the operational management of contracts and vendors, including requests, approvals, payments, and financial controls
• Monitor operational KPIs, SLAs, and service levels, identifying deviations and improvement opportunities
• Plan and execute communications related to platform releases, changes, incidents, and enhancements
• Create, update, and maintain operational documentation, such as FAQs, playbooks, procedures, and training materials
• Support testing, implementations, and improvement and governance initiatives, ensuring delivery tracking
• Manage reports analyzing and classifying comments, feedback, sentiment, and posts, monitoring platform performance and key metrics
• Contribute to operational standardization, efficiency, and continuous improvement

MarTech Social & Content Analyst III

• Analyze and prepare technical and creative assessments of drama series projects for curation and development
• Participate in pitches to evaluate, receive, and direct new projects
• Analyze synopses, treatments, beat sheets, and scripts, assessing narrative, creative, and production feasibility aspects
• Track projects through different stages of the audiovisual production pipeline, from development through final delivery
• Validate and monitor development, production, and post-production schedules
• Review and analyze raw footage, rough cuts, offlines, and episodes in the finalization stage
• Prepare assessments of content in post-production, ensuring editorial and technical alignment
• Liaise with production companies, screenwriters, directors, and creators to track project progress
• Present projects and development status updates to internal teams
• Track launch campaigns and marketing initiatives related to the series
• Manage multiple projects simultaneously at different stages, ensuring organization, quality, and adherence to deadlines
• Participate in alignment meetings with internal teams and external partners

Content Analyst II

• Transform academic content into visual resources such as infographics, concept maps, diagrams, schematics, flowcharts, and illustrations
• Develop layouts for digital educational resources, presentations, manuals, institutional documents, and PUCPR Online materials
• Create graphic resources for video lessons, including screens, on-screen text, graphic elements, and simple animations
• Develop reusable templates and components to standardize materials and support scalability
• Ensure consistent application of the PUCPR Online visual identity
• Apply principles of accessibility, readability, and Information Design
• Organize and maintain libraries of graphic assets, templates, illustrations, and visual elements
• Participate in the design of educational solutions with multidisciplinary teams
• Research trends, tools, and technologies to drive innovation in the production of educational materials

Digital Content Production Analyst, Mid-Level

• Define content and virtual training strategies in collaboration with internal and partner teams
• Lead the optimization of training pathways and learning models
• Create complex and innovative content, including learning paths, videos, learning journeys, gamification, and advanced e-learning
• Align content with predefined instructional architecture, storytelling principles, and the learner experience
• Define and continuously improve layout, language, and narrative standards
• Serve as a technical subject-matter expert in content creation and editing tools
• Support and guide Senior and Junior professionals
• Participate in the validation of critical processes and operational changes
• Propose and implement continuous improvements based on data, feedback, and learning metrics
• Create training journeys designed to enhance the customer experience of Latin America’s tourism platform

Training Analyst – Content Specialist

• Develop, monitor, and present data and training initiatives focused on maximizing the effectiveness and use of Bernoulli Sistema de Ensino’s printed solutions for Early Childhood Education
• Identify the benefits of engaging the entire school community with the printed solutions
• Participate in programs, events, and projects related to schools’ day-to-day operations and pedagogical support, with a focus on printed solutions
• Support the team in developing, assembling, and delivering training on materials for implementation and pedagogical development at schools
• Maintain regular collaboration with the educational technology, marketing, and editorial production teams
• Lead teacher training activities focused on pedagogical planning for Early Childhood Education printed solutions
• Respond assertively, promptly, and clearly to feedback from partner schools regarding the printed solutions
• Stay up to date with national curriculum guidelines, particularly those related to Early Childhood Education

Printed Content Analyst – Early Childhood Education

• Build and execute the content strategy, defining topics, narratives, and editorial guidelines aligned with the brand positioning, business objectives, and different stages of the customer journey.
• Turn data, trends, and market developments into topics and content that reinforce Logcomex’s authority.
• Develop high-quality PR content, such as articles, studies, analyses, and proprietary stories with editorial relevance and the potential to gain media coverage.
• Create top-, middle-, and bottom-of-funnel content in a variety of formats, including articles, studies, research reports, case studies, e-books, landing pages, scripts, and campaign materials.
• Work with subject-matter experts and company leaders to turn technical and complex topics into clear, relevant, and accessible content.
• Analyze performance data and audience behavior to guide decisions and optimize content.
• Collaborate closely with the Brand and Demand Generation teams.

Marketing Specialist, Content

• Translate content strategy into action plans and executions for different brands, audiences, and channels
• Orchestrate the production workflow, supporting the organization of the department’s demands, priorities, and deliverables
• Serve as a technical and creative reference, ensuring quality, consistency, and alignment with different tones of voice
• Lead the content workstream for major campaigns, from narrative development through multichannel execution
• Plan and monitor initiatives with influencers and content creators
• Monitor content, audience, conversion, and results metrics, turning data into business recommendations
• Track trends, consumer behavior, and market conversations through social listening tools
• Use Artificial Intelligence tools to optimize research, processes, and content production
• Support the development of the department’s processes, briefs, and methodologies, contributing to a more agile and efficient operation
• Work collaboratively with different teams, partners, and suppliers

Senior Content Analyst

• Create and develop ideas, content briefs, recurring segments, and content formats for brands’ digital channels
• Produce video content for Instagram, TikTok, YouTube, LinkedIn, and other digital channels
• Edit videos, adapting format, length, pacing, captions, music, audio, and other elements to each platform’s characteristics
• Appear on camera, presenting content and communicating directly with different audiences
• Produce Reels, Shorts, and vertical videos
• Support the production of longer-form content for YouTube and other digital formats
• Develop content briefs, scripts, hooks, and approaches to make content more engaging and relevant
• Participate in chats, interviews, and recordings
• Capture behind-the-scenes content, events, training sessions, projects, and visits
• Support image and audio capture during internal and external recordings
• Monitor trends, formats, references, and language used across social media
• Identify content opportunities arising from company events, projects, products, and day-to-day activities
• Adapt content to the language, audience, and characteristics of each channel
• Participate in visits, events, training sessions, projects, external activities, and occasional travel
• Collaborate on content calendar planning and organization
• Organize production, recording, editing, and publishing requests according to team priorities
• Track reach, views, engagement, retention, and content performance
• Identify, together with the team, the best-performing formats and content
• Suggest improvements to content briefs, scripts, formats, and approaches based on results
• Support the strengthening of the brands’ presence and positioning across digital channels

Mid-Level Content and Digital Media Creator

• Plan and develop brand content strategies for social media, CRM, email marketing, websites, and other channels
• Build editorial calendars, content briefs, and formats aligned with each brand’s objectives and positioning
• Create copy, captions, scripts, headlines, emails, and other content, ensuring consistency with each brand’s tone of voice
• Participate in the development of campaigns, launches, and special projects by contributing concepts, narratives, and content adaptations
• Identify relevant trends, conversations, and opportunities, proposing ideas and formats for Instagram, TikTok, and other platforms
• Plan brand CRM strategies, considering calendars, audience segmentation, communication workflows, and relationship-building opportunities with the customer base
• Prepare briefs and oversee content developed by agencies, design, audiovisual, and other partners, ensuring quality and alignment with the strategic direction
• Monitor social media, content, and CRM performance indicators, turning results into learnings and opportunities for improvement
• Work collaboratively with design, audiovisual, planning, and other teams involved in communications initiatives
• Turn strategy into stories, content briefs, copy, and formats that connect people and brands
• Contribute to communications campaigns and initiatives by connecting brand objectives with everyday conversations and opportunities

Content Marketing Manager jobs in Brazil