Content Marketing Manager

• Define voice, tone, and conversational patterns across Etsy's end-to-end experience
• Ensure content patterns and glossaries are implementable and token-backed
• Create the content layer of Collage, Etsy's design system
• Build content guidelines at the component and pattern level
• Partner with Studio on content frameworks, guidelines, and production-ready copy
• Architect and maintain guidelines and prompt infrastructure for AI-generated copy
• Define AI content workflows and evaluation frameworks
• Help designers reason about content systemically through critiques, documentation, tooling, and office hours
• Evolve content work from reviewing strings to governing behavior
• Anchor the content community of practice and contribute to craft calibration
• Report to the Director of Content Design

Staff Content Designer, UX Platform

• Develop Impiricus and product portfolio narratives, messaging frameworks, value propositions, competitive positioning, personas, and use cases
• Become an expert on the Impiricus commercialization platform and demo it to internal and external audiences
• Build the product marketing roadmap and launch strategy for products, capabilities, and major releases
• Partner with Product early to bring market and customer perspective into product strategy
• Define launch audiences, narratives, content, experiences, channels, enablement, and success metrics
• Own strategy and development of product and thought leadership content across the funnel
• Create product pages, sales materials, case studies, one-sheets, presentations, demos, videos, executive content, and launch assets
• Partner with Sales to build persuasive materials for pharmaceutical leaders across commercialization functions
• Translate product capabilities, customer challenges, and proof points into clear sales stories
• Partner with ABM to create personalized positioning, presentations, use cases, and materials for priority accounts
• Partner with Events to create product demonstrations, interactive experiences, installations, and activations
• Work with Design on visual representations of products, platform, workflows, and value
• Develop market intelligence on buyers, users, competitors, healthcare commercialization, and the AI market
• Share market insights with Product, Sales, and Marketing to sharpen positioning and identify opportunities

Senior Director, Product Marketing, Content

• Produce content across visual, video, audio, web, product launch, event, social, and customer-story formats
• Use generative AI tools to create distinctive content for procurement software
• Turn product launches, events, and customer wins into content arcs across web, social, and in-room experiences
• Develop content that advances Pactum’s point of view on the future of procurement
• Create AI-powered systems to automate repetitive content-creation tasks
• Engineer content for awareness, conversion, and sales enablement
• Analyze Gong calls, customer signals, and platform data for original insights
• Work closely with founders and leadership on Pactum’s brand and market presence

Content Engineer

• Own the content program and editorial calendar end to end
• Translate marketing priorities into content creation, timing and delivery across website, editorial, product marketing and campaigns
• Drive initiatives independently from brief to publication, solving delivery problems and shaping high-quality work directly
• Manage organic content distribution and social plans to extend content reach and lifespan
• Take product marketing priorities to market through product launches, sales enablement, product content, competitive assets and GTM materials
• Partner with Revenue Marketing on campaign content, messaging and activation assets
• Turn company research, original data and executive perspectives into thought leadership and derivative content
• Create case studies, testimonials, customer stories and advocacy content with customer-facing teams
• Incorporate SEO, AI visibility, content gaps and refresh opportunities into content planning
• Analyze content, distribution, organic search and AI visibility performance and recommend improvements, expansion, repurposing or discontinuation
• Orchestrate AI agents, automated workflows and AI-enabled systems for recurring marketing work
• Collaborate with Revenue Marketing, Product, Sales, Customer Success and Growth
• Report to the Director of Marketing

Marketing Manager, Content & Product Marketing

• Develop Norm’s point of view on AI, law, regulation, and the future of work with executives and subject-matter experts
• Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content
• Lead editorial strategy and establish a clear editorial roadmap
• Own content from research and interviews through outlining, drafting, editing, reviews, production, publication, and distribution
• Partner with Brand, Communications, Product Marketing, GTM, and Norm Law on positioning, voice, and priorities
• Develop repeatable editorial franchises and content series
• Repurpose major content for social, email, events, campaigns, executive communications, and sales enablement
• Manage editorial calendars, contributors, stakeholders, and deadlines
• Measure content performance and use audience insights to improve content and distribution
• Build knowledge of Norm’s business, products, audiences, brand narrative, and content priorities
• Establish editorial processes, content strategy, calendars, and ongoing editorial programs
• Publish high-impact content and demonstrate impact through engagement, adoption, campaign performance, and stakeholder feedback

Senior Content Marketing Manager

• Co-create innovative solutions to complex problems and influence product strategy
• Craft compelling, accurate, and accessible digital content experiences
• Create content audits, taxonomy and terminology lists, content guidelines and patterns, content governance models, and microcopy
• Develop content for websites, user interfaces, emails, push notifications, and chatbot responses supporting end-to-end user flows
• Lead design projects and direct or delegate work for more junior team members
• Build strong partnerships with cross-functional stakeholders
• Mentor team members and help mature Capital One’s overall product design practice
• Navigate partner and stakeholder needs while ensuring customer-centered and inclusive design
• Apply customer, competitor, and market insights to business challenges
• Use knowledge of technology, data capabilities, and emerging technologies to inform solutions
• Foster collaboration across lines of business and the organization
• Present work across levels and job functions to influence strategic decision-making and direction at senior levels

Content Marketing Manager jobs in New York

Staff Content Designer, UX Platform

Senior Director, Product Marketing, Content

Content Engineer

Marketing Manager, Content & Product Marketing

Senior Content Marketing Manager

Content Designer, Manager – Core Card Experiences