Creative Strategist

• Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance
• Build clear creative hypotheses, testing frameworks, and messaging systems
• Write and guide performance copy that is structured, intentional, and measurable
• Partner with design, editing, and media buying to ensure creative is built for testing, scale, and learning
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots
• Mentor junior creatives, sharpening their strategic thinking, analytical instincts, and execution quality
• Present creative strategy and performance rationale to clients with clarity, logic, and confidence
• Stay current on platform changes, creative formats, and performance trends that impact results

• Develop 10–20+ new concepts and angles across 4–8+ products weekly
• Produce 80+ finished, launch-ready ad assets across statics, video, and variations
• Turn winning concepts into iterations with new hooks, headlines, formats, sizes, personas, and offers
• Deliver launch-ready creative in hours rather than days
• Maintain quality, brand standards, and compliance
• Build and ship high weekly volumes of static and video ads across multiple products
• Use AI and other creative tools to multiply output while preserving strategic thinking
• Research competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
• Work directly with media buyers to analyze performance and set testing priorities
• Kill weak ideas quickly based on data
• Create concepts for advertorials, listicles, PDPs, and ad VSLs, matching angles to landing pages and offers
• Brief video editors and other creative resources
• Write production briefs including scripts, budgets, production details, and creative direction
• Maintain an organized creative library and naming system
• Report to the VP Creative / CMO

Performance Creative Strategist, Graphic, Video & AI Designer

• Concept and produce performance creative end-to-end, from ideation and scripting through editing and delivery
• Create ads across paid social, CTV, and emerging channels
• Elevate visual quality, pacing, storytelling, brand quality, and creative performance
• Monitor platform trends, formats, and cultural shifts
• Develop hooks, angles, and creative frameworks based on performance drivers
• Translate performance data into creative direction with media and growth teams
• Manage agency and production partners through briefs, creative direction, and quality checks
• Edit and polish video ads directly at speed
• Leverage AI tools for ideation, scripting, editing, and asset generation
• Help build a scalable creative system blending craft, data, AI, and media strategy

Senior Creative Strategist, Growth

• Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms
• Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners
• Write clear, actionable creative briefs for creators, editors, and designers, providing precise direction from hook to CTA
• Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities
• Partner with Account Managers to connect creative insights to campaign KPIs and client reporting
• Maintain a high creative bar while ensuring consistent weekly output
• Keep production moving quickly without sacrificing clarity or quality
• Turn insights into ad concepts that convert and help brands scale through structured experimentation and high-performing content
• Work closely with creators, editors, designers, and account managers across Meta, TikTok, and other paid social channels

Creative Strategist – Paid Ads

• Find and curate exceptional artists by reviewing applications, researching artists and building priority shortlists
• Lead video conversations to assess artistic mastery, communication, teaching ability, studio environment, hospitality, reliability and VAWAA fit
• Build trust with prospective artists, understand motivations and objections, establish next steps and move artists toward joining
• Shape compelling multi-day VAWAA experiences with artists
• Balance artistic integrity, guest desire and business viability
• Review submissions, identify gaps, research context, write and edit artist profiles and experience descriptions
• Select images that communicate the artist, process and place
• Manage contracts, content, approvals, follow-ups and launch deadlines
• Improve screening, research, prioritization, follow-up, onboarding and artist-launch systems
• Use AI and automation thoughtfully while preserving human judgment and personal relationships
• Launch approximately 20–30 exceptional artists during the 3–4 month pilot
• Build a repeatable process supporting 8–10+ high-quality launches per month with less Founder involvement
• Identify bottlenecks and recommend the next hire or system needed to scale

Creative Lead, Artist Experiences

• Act as a creative and storytelling partner for assigned clients
• Develop understanding of client brands, audiences, positioning, goals, and marketing needs
• Help develop creative campaigns through positioning, unique value propositions, campaign concepts, taglines, messaging, and storytelling
• Establish and maintain voice, tone, messaging, and content standards across channels
• Write, edit, and refine high-quality marketing content across formats and channels
• Use campaign and content performance, client feedback, and market insights to refine messaging and creative direction
• Provide guidance, feedback, and coaching to writers, contractors, and production partners
• Stay current with content, accessibility, industry, and marketing best practices
• Support the development of creative strategy processes, tools, and workflows across the Creative Services team
• Collaborate with Account Managers, marketing strategists, and other creatives on messaging, campaigns, creative briefs, brand standards, and scalable content systems

Creative Content Strategist

• Own creative strategy for the brand, including angle ideation, market research, brief development, script writing, and ad account analysis
• Produce 15 briefs per week across multiple product lines and funnels
• Conduct daily research using GetHooked, AdSpy, and the Meta Ads Library
• Review and quality-check briefs from junior strategists
• Collaborate with editors through Asana and Frame.io
• Review live performance data and feed learnings into new creative concepts
• Build and manage a creative pod with direct reports over time
• Contribute to performance reviews and improve creative performance

Creative Strategist jobs in Canada