Creative Strategist

• Support paid media clients by driving performance-focused creative direction.
• Identify winning ad concepts.
• Analyze creative performance data and turn insights into actionable briefs and feedback.
• Work closely with UGC creators, designers, and editors to bring creative ideas to life.
• Optimize assets for each platform and align them with performance goals.
• Explore and implement AI tools within the creative strategy workflow.
• Test new platforms and identify automation opportunities.
• Support integration of tools that improve efficiency and creative output.
• Help define standards, processes, and ways of working across accounts.
• Conduct brand and industry research to fuel creative ideation.
• Manage creative projects from concept to execution, ensuring assets are on-brief, on-brand, and on-time.
• Coordinate designers, editors, and content creators.
• Act as a key client contact, gathering input, managing feedback, and ensuring expectations are met.
• Review content for quality, consistency, performance alignment, and platform best practices.
• Provide actionable feedback to creative teams.
• Monitor post-launch performance and recommend iterative improvements.

• Own the paid ad creative pipeline for Winning Assistants
• Coordinate production of a minimum of 20–30 new ad creatives every month
• Create paid advertising creatives for Facebook (Meta) and Instagram
• Research high-performing ads, competitors, direct-response marketers, brands, and creators
• Develop and test hooks, angles, formats, pain points, personas, emotional drivers, and qualification messaging
• Coordinate UGC creators and editors from idea through finished, launch-ready creative
• Find and manage UGC creators, negotiate rates and deliverables, and provide scripts and creative briefs
• Coordinate filming, deadlines, footage collection, revisions, and editing
• Review finished ad creatives and ensure timely delivery to the media buyer
• Work with the media buyer to analyze winning, fatigued, qualified, and unqualified ads
• Collaborate with the sales team to understand lead quality, prospect revenue, objections, and customer priorities
• Turn performance and sales insights into the next batch of ad creatives
• Ensure ads attract established healthcare practices, qualify viewers, build trust, communicate the problem and solution, and drive booked calls
• Maintain a continuous pipeline of fresh ad ideas and tests while preventing creative fatigue

Creative Strategist – Marketing Coordinator

• Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
• Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
• Monitor platform trends, winning ad formats, and policy changes
• Translate trends and changes into testable concepts for accounts
• Work with 3–5 brand partners at a time
• Develop deep understanding of partner creative and build new winning ads

Performance Creative Strategist

• Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
• Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
• Monitor platform trends, winning ad formats, and policy changes and translate them into testable account concepts
• Work with 3–5 brand partners at a time
• Conduct research and develop ad angles, write hooks, and build creative briefs for editors
• Work directly with brand partners and growth/design teams

Creative Strategist, Paid Social

• Develop high-converting hooks, angles, ad scripts, and creative concepts for Meta
• Analyze winning ads, competitors, and creative performance patterns
• Produce 10 briefs/scripts weekly for real ad spend
• Collaborate closely with video editors and media buyers
• Build and improve creative testing systems through fast iteration
• Optimize for high ROAS, low CPA, scalable ad spend, and breakthrough winners
• Contribute directly to Primal Storm's eCommerce growth

Creative Strategist jobs in Philippines