Digital Marketing

• Develop and implement the content marketing strategy (paid and organic) across the entire customer journey
• Manage and source external service providers for video production, copywriting, and design
• Lead and further develop the in-house SEO Content Creator
• Manage funnel tracking and automated analysis of lead costs, conversion rates, and CAC payback in Google Sheets
• Commission and provide feedback on creative assets for Meta, TikTok, and Google Ads channels
• Analyze, monitor, and optimize video and static ads
• Build and scale organic video content for LinkedIn and YouTube
• Develop thought-leadership content with the founders and Sales team
• Repurpose webinar content into short clips and blog articles
• Track and report campaign performance using Google Analytics, pixels, and conversion tracking
• Independently advance analytics capabilities using AI
• A/B test creative assets, landing pages, and campaign hooks
• Optimize the conversion rate of the Webflow website
• Collaborate with the Sales team to assess lead quality
• Build scalable content processes, including editorial calendars, feedback cycles, and performance analysis

Senior Online Marketing Manager – SaaS

• Support digital marketing campaigns across online channels
• Create and schedule engaging social media content
• Assist with content calendars and campaign planning
• Support LinkedIn, Instagram, Facebook, and other digital channels
• Create marketing visuals and promotional materials using Canva or similar tools
• Conduct market, competitor, audience, and content research
• Support email marketing and digital outreach activities
• Assist with website content, SEO, and keyword research
• Track social media and campaign performance
• Monitor marketing KPIs and prepare performance updates
• Support promotional activities for company projects, services, and events
• Collaborate with internal teams on content and marketing activities

Digital Marketing Intern

• Coordinate congresses, scientific dinners, and workshops across GSA
• Manage organizers and vendors, budgeting, event administration, and close-out
• Manage internal processes including iHub, Aravo, MPR, BuySmart, purchase orders, invoicing, and HCP/HCO setup in compliance with requirements
• Support planning, execution, and continuous development of digital and omnichannel marketing activities across GSA
• Coordinate digital campaigns, social media, email communications, landing pages, and customer engagement initiatives
• Localize global and EMEA assets and support creation of digital content and sales enablement materials
• Identify tools, channels, and automation opportunities to improve customer engagement and simplify Marketing and Sales workflows
• Track campaign performance, engagement, leads, and conversion and optimize digital activities
• Maintain campaigns, contacts, and participant data in Salesforce, including DPNs and lead qualification
• Support lead routing, follow-up tracking, and reporting
• Combine CRM, event, and campaign data to identify priority accounts, prospects, and customer touchpoints
• Contribute to customer journey mapping and translate insights into data-driven actions
• Collaborate with Marketing, Sales, Commercial Excellence, Ethics & Compliance, and external partners
• Support operational and strategic projects and improve workflows, reporting, and execution

Junior Digital Marketing, Sales Specialist

• Develop the digital marketing strategy for the DACH region and take ownership of digital lead generation
• Manage Paid Search, Paid Social, SEO, and GEO, with a focus on lead quality, pipeline contribution, and cost-effectiveness
• Prioritize budgets and initiatives based on business impact
• Analyze the entire funnel and customer journey
• Develop hypotheses and derive priorities, tests, and optimizations
• Continuously develop the website and digital touchpoints
• Optimize information pathways, landing pages, conversion paths, and forms
• Build a structured CRO and experimentation roadmap
• Document learnings and translate them into scalable improvements
• Optimize lead nurturing and follow-up processes in collaboration with Marketing Operations and Sales
• Leverage AI and automation for research, analysis, monitoring, and workflows
• Develop repeatable processes from successful approaches
• Develop and deliver scalable digital marketing processes, standards, and playbooks for international marketing teams
• Connect digital channels with content, webinars, and events
• Collaborate with local marketing teams in Italy, Spain, and other markets

Senior Digital Marketing Manager

• Provide professional leadership and support the development of the team
• Manage resources, priorities, and project workflows
• Ensure quality, deadlines, and customer satisfaction
• Take responsibility for website projects, relaunches, and digital development
• Coordinate SEO, GEO, and content initiatives
• Act as the interface between clients, consulting, creative, and development teams
• Optimize processes and workflows
• Introduce and use AI-powered tools within the team

Team Lead, Online Marketing – Web Projects

• Develop advertising strategies
• Create advertisements, copy, and creative assets
• Set up Facebook and Instagram advertising campaigns for lead generation
• Create landing pages, forms, and thank-you pages using Perspective
• Conduct audience targeting, competitor research, and keyword research
• Provide support, monitoring, and optimization for ads and Facebook Business Manager
• Analyze, monitor, optimize, and report on the performance of online channels and activities using web tracking and analytics tools
• Work closely with agency clients and serve as their direct point of contact for marketing, branding, advertising, landing pages, and funnels

Online Marketing Manager – META Ads, Finance & Insurance

• Responsibility for online marketing projects
• Communicating with clients and partners about project inquiries, ongoing projects, and marketing strategies
• Creating and optimizing paid media campaigns on Meta and Google
• Managing budgets for paid media activities within client projects
• Planning and conducting client meetings and meetings within the project team
• Developing, analyzing, and reporting on initiatives and campaigns throughout the customer journey
• Monitoring current paid media trends and incorporating them into campaign strategies
• Presenting figures, data, and facts in clear, easy-to-understand presentations

Online Marketing Project Manager

• Deliver subject-specific instruction remotely from a home office via WBS LearnSpace 3D®
• Apply a variety of teaching methods to design and deliver lessons
• Prepare and create course-related learning materials in line with the curriculum
• Conduct competency assessments
• Select, configure, and use modern AI tools such as ChatGPT, Gemini, Claude, and n8n
• Create, optimize, and evaluate AI-generated media content
• Teach the fundamentals and current trends of AI in media design
• Conduct training sessions, workshops, and seminars
• Develop innovative teaching concepts for digital marketing, social media, and e-commerce
• Monitor, evaluate, and independently develop expertise in current AI trends and tools
• Support participants in expanding their professional skills and entering the job market
• Teach AI applications in marketing and support participants’ skills development

Learning Facilitator for AI-Powered Content Creation and Digital Marketing

• Deliver subject-specific instruction remotely from a home office via WBS LearnSpace 3D®
• Apply a range of teaching methods to design and deliver lessons
• Prepare and develop curriculum-based learning materials
• Conduct competency assessments
• Select, configure, and use modern AI tools
• Create, optimize, and evaluate AI-generated media content
• Teach the fundamentals and current trends of AI in media design
• Conduct training sessions, workshops, and seminars
• Develop innovative teaching concepts for digital marketing, social media, and e-commerce
• Monitor, evaluate, and independently advance knowledge of current AI trends and tools
• Support participants in expanding their professional skills and entering the labor market

Learning Facilitator – AI-Powered Content Creation, Digital Marketing

• Own and execute the SEO strategy, covering technical SEO, on-page SEO, content and organic growth
• Drive AI/LLM visibility across emerging LLM platforms
• Manage and continuously improve the marketing website
• Create pages, optimize existing pages, and refine navigation, internal linking and information architecture
• Own the technical SEO roadmap and fix crawling, indexing, structured data, performance, metadata and site architecture issues
• Develop and optimize SEO-driven content, landing pages and blog content with content writers
• Partner with product marketers to turn product priorities and launches into strong digital experiences
• Work with designers and developers to build and improve website experiences
• Analyze performance using Google Search Console, Google Analytics and SEO platforms
• Turn performance insights into action
• Continuously test, learn and adapt as search and AI discovery evolve

Digital Marketing jobs in Germany