Marketing

• Run the Facebook and Instagram ad account day to day.
• Launch new ads into test campaigns.
• Set and adjust budgets.
• Review results every morning, turn off ads that aren't working after a fair test, and put more budget behind the ones that are.
• Follow the brand's written rules for cutting and scaling exactly.
• Send the founder a short written update each morning.

Meta Ads Media Buyer

• Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives
• Translate company goals into actionable marketing plans and channel priorities
• Develop campaign strategies across awareness, conversion, and retention
• Establish campaign priorities, calendars, budgets, and performance expectations
• Plan, launch, manage, and optimize paid advertising campaigns
• Own campaign structure, targeting, budgets, bidding, and optimization
• Develop customer acquisition, retargeting, and conversion strategies
• Monitor advertising performance and allocate budgets based on results
• Collaborate with creative teams on advertising concepts
• Develop and execute email marketing and lifecycle campaigns
• Manage email segmentation, messaging, scheduling, automation, and optimization
• Monitor email deliverability, engagement, conversions, and revenue
• Develop testing strategies for subject lines, messaging, offers, creative, and calls to action
• Guide content and creative execution through briefs, messaging, positioning, formats, and deliverables
• Review creative performance and provide actionable feedback
• Build and manage a structured A/B testing roadmap across marketing channels
• Analyze test results and document learnings
• Monitor consumer behavior, competitors, advertising trends, and marketing opportunities
• Analyze competitor positioning, promotions, messaging, and activity
• Establish and monitor marketing KPIs
• Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, retention, and campaign performance
• Build marketing performance reports and present insights, recommendations, and next steps to leadership
• Use analytics to guide budgets, campaign priorities, and marketing strategy

Marketing Manager

• Administer, document, and manage core DTC platforms, including Klaviyo, Attentive, Shopify, Recharge, Rebuy, and Salesforce Marketing Cloud
• Build, test, QA, and maintain email and SMS automated flows, campaign setups, sign-up forms, and audience segments
• Build and maintain multi-step automated workflows in Make.com or similar integration tools connecting platforms, webhooks, and APIs
• Perform hands-on updates directly in Shopify themes using Liquid, HTML, CSS, and the native theme editor
• Lead tech stack consolidation efforts, including SMS migration into Klaviyo, loyalty tool consolidation, and app rebuilds on a new theme
• Maintain data integrity and reporting connections across Shopify, Klaviyo, Triple Whale, and BigQuery
• Leverage AI tools such as Claude or ChatGPT to automate manual processes like brand protection monitoring and list hygiene
• Ensure strict email and SMS legal compliance across platforms, including CAN-SPAM and TCPA
• Document all system architectures in Asana
• Work closely with the Director of Marketing while balancing daily operational tasks with process automation and tech stack optimization
• Support real-time stack troubleshooting during US Eastern Time business hours

Marketing Technology – Automation Manager

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
• Plan and run presence at education conferences and events, including booth logistics, materials, lead capture, and post-event nurture
• Produce and deliver marketing materials for K-12 audiences, including campaign assets, collateral, email, web, and social content
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback
• Monitor campaign impact and ROI, tracking cost per lead, MQL-to-SQL conversion, and pipeline contribution

Senior Marketing Specialist, Edtech

• Own paid acquisition across LinkedIn, Google, and relevant niche channels
• Build and iterate on audience targeting, creative, and bidding strategy
• Define and hit a monthly pipeline contribution target
• Manage budget allocation across channels based on CAC and payback period data
• Build a consistent organic content operation covering blog, LinkedIn, newsletter, and thought leadership
• Develop and execute SEO strategy targeting deliverability, cold email, and outbound infrastructure keywords
• Write or directly manage 80%+ of content output in the first 12 months
• Own the Mission Inbox website end-to-end, including messaging, structure, and conversion performance
• Run CRO experiments across landing pages, CTAs, pricing page, and sign-up flow
• Implement and maintain tracking, attribution, and analytics infrastructure
• Design and execute in-product marketing and activation flows for self-serve users
• Build onboarding email sequences that drive feature adoption and time-to-value
• Define PQL criteria and build the handoff motion to sales
• Launch and run a recurring webinar program targeting B2B sales leaders, RevOps, and agency operators
• Identify and manage presence at relevant industry events
• Build event follow-up nurture workflows that convert attendance to pipeline
• Design and execute multi-touch nurture programs for MQLs, trial users, and churned accounts
• Build behavioral email workflows triggered by product activity and sales signals
• Own HubSpot (or equivalent), including setup, segmentation, automation, and reporting
• Deep-dive into the product, ICP, and existing customers during the first 10 days
• Audit the website, CRM, current content, and existing paid spend
• Deliver a written State of Marketing assessment and prioritized plan with proposed KPI targets
• Launch core infrastructure, including Attio setup, website messaging alignment, attribution tracking, and first paid test campaigns during days 11–30
• Ship content, launch new ads, and set up the marketing content production engine
• Have the first webinar live, first nurture sequence running, paid campaigns optimized with real data, and first pipeline attribution report presented to the CEO by days 31–60

Founding Marketer

• Serve as the primary marketing partner to Earthy Gourmet and Local When We Can.
• Own content and channel strategy for Earthy Gourmet's course, podcast, YouTube channel, and Substack.
• Plan and produce content across both brands, including social calendars, video editing, podcast and YouTube content, and Substack copy.
• Manage social channels, including posting cadence, community engagement, and channel growth.
• Support digital promotion of Rachel's course.
• Design brochures, one-pagers, and presentation materials for Local When We Can's retail partnership conversations.
• Provide strategic guidance on positioning, campaign direction, and channel strategy.
• Maintain marketing records and workflows in the Monday CRM.
• Coordinate clearly and consistently across both brands in a fully remote working relationship.

Marketing Generalist

• Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages.
• Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar.
• Develop customer segments for more relevant messaging, stronger personalization, and improved lifecycle performance.
• Build and execute SMS campaigns and automations as part of an integrated email and retention strategy.
• Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments.
• Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms.
• Monitor email deliverability, list health, sender performance, and engagement signals, resolving issues before they negatively affect results.
• Analyze lifecycle performance and translate campaign, flow, and customer data into clear reporting and actionable recommendations.
• Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test.
• Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems.

Marketing jobs in Argentina