Marketing

• Own and deliver student acquisition and lead generation strategies that drive enrolment growth
• Develop and execute strategic marketing plans aligned to university partner objectives
• Collaborate with Performance Marketing, Sales, Digital, Retention and Marketing Automation teams to optimise conversion outcomes
• Manage marketing budgets, forecasts and investment decisions to maximise ROI
• Analyse campaign performance, lead quality and enrolment trends to identify growth opportunities
• Lead integrated marketing campaigns and course launches from planning through execution
• Act as the key marketing partner for university stakeholders, building trusted relationships and delivering strategic advice
• Translate market insights and customer data into actionable marketing strategies
• Drive prospective student growth through targeted campaigns and data-led decision-making
• Enhance the student journey from initial enquiry through enrolment

Marketing Manager

• Support and assist the Marketing & Communications team in developing, implementing and managing marketing campaigns
• Support campaign planning, execution and reporting across print, TVC, native advertising, digital, search, social, radio and OOH
• Collaborate with the creative team on briefing and reviewing campaign assets and ensure adherence to brand guidelines
• Track email campaign results and plan calendars
• Keep website content up to date and aligned with campaign execution
• Assist with weekly press ad submissions and activity summaries
• Assist in organizing and executing events, activations and media famils
• Contribute to guest-facing branding, signage and printed collateral
• Contribute to guest communications, including emails and website updates
• Contribute to social media planning, community management, search and blog content
• Perform general administrative duties

Marketing Coordinator

• Support the development of the social media strategy and lead its execution for Lifely and Cushie across Australia, New Zealand, the USA, Canada and the UK
• Plan and deliver marketing campaigns, including new product launches, brand ambassador collaborations and sales campaigns, across social, website, email and PR
• Plan monthly content and brief it to the agency and internal team, ensuring deliverables are completed on time and in full
• Analyse weekly and monthly performance and share results and key insights with the team
• Work with the performance marketing team to supply ad-ready content, review performance and refine strategy based on insights
• Liaise with the email team on campaign launches requiring email support
• Work with the ecommerce team to align marketing campaigns with website activity and promotions
• Oversee community management and ensure SLAs are met
• Assist with special events and photoshoots, including consumer activations and influencer content
• Manage social media and PR agencies day to day to drive growth across social channels
• Report to and support the Marketing Manager

Marketing Specialist

• Lead an agile marketing squad
• Develop and optimise integrated go-to-market strategies using customer, competitor, market and performance insights
• Own portfolio marketing performance and improve funnel performance and ROI
• Build relationships with university partners and internal stakeholders
• Influence strategic decisions and drive alignment around shared goals
• Lead, coach and develop marketing professionals
• Set strategic direction and priorities for the marketing squad
• Oversee end-to-end campaign execution
• Measure and continuously optimise marketing activity
• Champion the student experience and improve the customer journey
• Identify opportunities to innovate, experiment and scale effective approaches
• Manage marketing investment and budgets
• Make informed commercial trade-offs across the portfolio
• Apply knowledge of paid search, SEO, website/CRO and emerging discovery channels

Senior Marketing Manager

• Report to and support the Head of Brand Marketing.
• Deliver brand or product launch campaigns.
• Develop social media strategy and manage ongoing social media activity for the Lifely and Cushie brands.
• Brief content and manage PR.
• Lead a small team of one or two people, including social media, content and styling specialists and possibly an influencer coordinator.
• Manage the social media agency and PR agency day to day.
• Set the strategy and execute social media activity across Lifely and Cushie in Australia, New Zealand, the USA, Canada, the UK and Singapore.
• Plan and execute marketing campaigns across social, website, email and PR.
• Plan monthly content execution and ensure deliverables are briefed and completed on time.
• Analyze and interpret weekly and monthly performance, sharing results and insights with the team.
• Liaise with performance marketing, email and ecommerce teams to coordinate campaigns and website activity.
• Oversee the community management team and ensure SLAs are met.
• Assist with special event planning and photoshoots, including consumer activations and influencer events.

• Lead the development and execution of Dropbox’s regional marketing strategy across the Asia-Pacific and Japan region.
• Develop and own the integrated field and channel marketing strategy for APJ, aligned with regional sales priorities and Dropbox’s global marketing strategy.
• Partner with the Regional VP of Sales and sales leadership to create regional and country-level plans that generate qualified pipeline, accelerate opportunities, and support revenue growth.
• Lead regional marketing programs including field events, executive experiences, account-based initiatives, integrated campaigns, partner and channel activations, webinars, and locally relevant tactics.
• Balance direct-to-customer and partner-led investments using customer insight, sales priorities, partner opportunity, and performance data.
• Lead, coach, and develop the Japan Marketing team.
• Build relationships with regional sales, partner sales, and channel leaders; create joint plans and co-marketing programs with priority partners.
• Translate global campaigns, positioning, and content into regionally relevant programs in partnership with global marketing teams.
• Own the regional marketing budget, agency and vendor relationships, program calendar, forecasting, and performance reporting; optimize investments based on pipeline impact and ROI.
• Establish KPIs and operating cadences with Sales and Marketing Operations, including planning sessions and business reviews.
• Represent APJ within the global marketing organization and share market intelligence, customer and partner feedback, competitive insight, and regional best practices.
• Build a scalable regional marketing playbook tailored to individual APJ markets.
• Travel within the region and internationally as needed, approximately 20%.

Marketing jobs in Australia

Marketing Manager

Marketing Coordinator

Marketing Specialist

Senior Marketing Manager

Marketing Manager

Senior Manager, APJ Field & Channel Marketing