Marketing

• Run the Facebook and Instagram ad account day to day.
• Launch new ads into test campaigns.
• Set and adjust budgets.
• Review results every morning, turn off ads that aren't working after a fair test, and put more budget behind the ones that are.
• Follow the brand's written rules for cutting and scaling exactly.
• Send the founder a short written update each morning.

Meta Ads Media Buyer

• Support the creation and execution of internal communications, marketing, and event campaigns.
• Create, format, and proofread graphic materials for internal, digital, and print channels, following the visual identity and brand guidelines.
• Support content production for newsletters, bulletin boards, announcements, social media, and events, as well as tracking their results.
• Support the coverage of corporate events and initiatives, including the production of records and content.
• Participate in brainstorming sessions and creative projects, contributing ideas and solutions aligned with the department’s objectives.
• Support the preparation of briefs, action planning, and organization of the communications and marketing calendar.
• Interact with different company departments and suppliers to gather information, align requirements, and enable projects.
• Monitor request deadlines, proactively flagging potential challenges and support needs to leadership.
• Support the department’s administrative routines, including submitting requisitions and tracking deliveries with suppliers.
• Support the management of promotional merchandise inventory, delivery planning, and identification of replenishment and adjustment needs.
• Contribute new ideas, initiatives, and improvements that support the team’s goals and results.

Marketing Intern

• Execute lead-nurture campaigns and optimize digital experiences for auto and home insurance products
• Manage end-to-end multi-channel campaigns across email, SMS, direct mail, and other customer touchpoints
• Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch
• Optimize customer journeys through personalization, messaging, timing, and channel coordination
• Develop B2C acquisition content and B2B sales-enablement materials from concept through production
• Collaborate with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, vendors, and channel partners
• Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance
• Monitor engagement, lead progression, quote completion, conversion, and marketing ROI
• Translate campaign data and customer insights into actionable recommendations
• Develop test-and-learn plans to improve messaging, response rates, and customer experiences
• Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders

Marketing Consultant II

• Lead 360° planning for brand initiatives at Cantão, ensuring a comprehensive and integrated approach.
• Provide direct support to retail, wholesale, and e-commerce channels, ensuring an integrated approach across all customer touchpoints.
• Develop comprehensive calendars and strategies to increase sell-out.
• Manage internal training projects and incentive campaigns to ensure team engagement and the success of initiatives.
• Evaluate retail KPIs and develop action plans for continuous improvement, ensuring operational excellence and achievement of established targets.
• Demonstrated leadership and people development skills.
• Strong communication and influencing skills.
• Analytical mindset and strategic thinking.
• Hands-on profile, with the ability to execute and follow through.
• Strong organization and prioritization skills.
• Negotiation skills.
• Proactivity and autonomy.
• Ability to work collaboratively with different departments.

Trade Marketing Coordinator

• Develop and execute a comprehensive field marketing strategy for Brazil and Mexico aligned with company goals
• Collaborate with local Sales Leadership to support pipeline growth and sales targets
• Collaborate with the global marketing team to integrate regional and global initiatives
• Develop and execute targeted demand-generation campaigns
• Support new logo acquisition and demonstrate marketing contribution
• Own customer marketing initiatives supporting retention and upsell
• Activate social, digital, content, partner, and event channels
• Plan and execute in-region industry conferences, partner events, roundtables, and customer engagements
• Align event activity with priority accounts and pipeline objectives
• Manage event logistics and follow-up to ensure ROI and lead progression
• Identify and recruit partners with sales leadership
• Cultivate industry-partner relationships and execute joint marketing initiatives
• Create regional presentations, case studies, whitepapers, and sales-enablement materials
• Adapt content, messaging, and campaigns for the market
• Use Marketo and Salesforce analytics to measure and analyze campaign performance
• Share reporting insights and lessons with the wider team

Field Marketing Manager

• Plan and execute PEX.ARQ’s content calendar for Instagram, LinkedIn, YouTube, and TikTok
• Collaborate with the team to define the editorial direction and priority topics
• Use the PEX.ARQ platform on a daily basis to create content based on real studies
• Turn studies of land plots, towers, floor plans, and financial results into relevant content
• Create educational content related to real estate feasibility and development
• Explain financial concepts related to real estate development, such as Gross Sales Value (GSV), construction costs, land costs, margins, and returns
• Develop scripts for different content formats
• Record videos and content for social media
• Produce and publish posts, carousels, and videos
• Create briefs for the Video Editor
• Track reach, engagement, follower growth, and lead-generation metrics
• Analyze content performance and adjust the editorial direction based on the data
• Support feature launches, product updates, and campaigns through organic content
• Help strengthen PEX.ARQ’s authority in the technology, architecture, engineering, and real estate sectors

Organic Marketing Manager

• Develop and execute sales programs related to innovation, distribution, merchandising, and promotion for the assigned category
• Connect Customer Business Teams with Innovation, Marketing, and Category Equity teams
• Create category and customer plans in collaboration with Category, Insights, and Customer Business Teams
• Serve as the internal category expert and create compelling, actionable, and measurable plans
• Provide thought leadership on brand and category initiatives, promotional strategy, and budget planning
• Lead dashboard delivery and category fundamentals, recommending corrective actions
• Manage modern trade customers, leading business reviews, activation calendars, and the implementation of category and customer plans
• Connect category strategies to in-store execution and support sales teams with sell-out activities
• Lead the Channel IBP process, providing strategic inputs, ROI analysis, and resource sufficiency recommendations
• Lead and track execution plans and programs, ensuring adequate category visibility and action plans
• Lead the SMR Channel IBP process, including pre-alignments, sufficiency inputs, sales capacity, and sales deployment
• Translate Category and Sales strategies into customer activation platforms and in-store execution guidelines
• Manage understanding of customer and shopper businesses, identifying factors that influence sell-out platforms
• Identify and act on category opportunities with customers
• Lead ROI evaluation of trade channel activities
• Manage regional Trade Incentives and A&C budgets
• Develop direct reports and peers, building collaborative relationships

Trade Marketing Manager

• Apply technical knowledge acquired at university in practice
• Gain new knowledge through hands-on internship experience
• Learn and develop professionally
• Work collaboratively as part of a team, aligned with the purpose of helping improve quality of life through innovative medicines

• Conduct statistical analyses, regressions, and projections to explain and anticipate variations in sales, margins, and competitiveness
• Design tests and experiments (A/B testing, difference-in-differences, among others) to measure the incremental impact of Trade Marketing and Retail Media initiatives
• Define and standardize the department’s metrics and KPIs (ROAS/ROI, market share, reach, frequency, and elasticities)
• Create executive dashboards and present findings to senior leadership with clarity and compelling storytelling
• Translate analyses into recommendations on budget allocation, channels, assortment, pricing, and promotions
• Validate data sets with IT and ensure the documentation and reliability of analyses
• Contribute to the development of departmental processes and standards and to the implementation of new tools
• Serve as the liaison between Sales, Marketing, Trade Marketing, and IT, managing priorities and expectations

Marketing Analytics Consultant

• Develop and execute promotional strategies for points of sale, including restaurants and kiosks
• Negotiate with stakeholders (Brand, Digital, Performance, CRM, Drive, and Analytics) to support promotional strategies and pilot execution
• Monitor the performance of flagship locations, events, and national point-of-sale (POS) materials distributed for each campaign

Marketing jobs in Brazil

Meta Ads Media Buyer

Marketing Intern

Marketing Consultant II

Trade Marketing Coordinator

Field Marketing Manager

Organic Marketing Manager

Trade Marketing Manager

Marketing Intern

Marketing Analytics Consultant

Trade Marketing Intern