Marketing

• Set and lead the India go-to-market strategy in alignment with global marketing goals
• Lead the transition to the Vestd India brand across messaging, digital assets, campaigns, and customer touchpoints
• Own the website, SEO, content roadmap, conversion, and joined-up paid, organic, email, social, and partner campaigns
• Build a steady pipeline of qualified leads
• Shape product positioning and messaging for Vestd’s equity management platform
• Create sales enablement materials and lead product and feature launch campaigns
• Own HubSpot workflows, lead scoring, lifecycle stages, attribution, and marketing reporting
• Report pipeline, campaign performance, and ROI to India and UK leadership
• Build partnerships with ecosystem players, industry bodies, and investors
• Lead PR, media and analyst relations, executive thought leadership, speaking opportunities, roundtables, webinars, and flagship events
• Own the marketing budget and allocate spend effectively
• Lead annual marketing planning and quarterly reviews
• Collaborate with sales, product, and leadership teams in India and the UK
• Implement AI tools in content production, campaigns, and reporting

Marketing Lead

• Establish Wingstop as a brand in India, beginning with the first restaurant opening in Bangalore
• Translate Wingstop’s global brand DNA into a locally relevant and culturally resonant proposition for Indian consumers
• Develop and execute the India marketing strategy and launch roadmap
• Own brand strategy and positioning for India
• Lead the end-to-end go-to-market plan for the first Bangalore restaurant opening, including audience strategy, creative, media, digital and social, PR, influencers, partnerships, local activation and launch execution
• Build an India marketing plan and investment framework supporting market entry, restaurant growth and future expansion
• Develop a scalable market-entry and new-restaurant-opening playbook for expansion beyond Bangalore
• Lead local consumer, cultural, category and competitive insight work
• Establish and lead the local agency ecosystem, including RFPs, agency selection, briefing, creative development and performance management
• Build and grow ordering through brand-owned digital channels, improving conversions, repeat orders and AUV
• Partner in creating the CRM and Loyalty roadmap
• Develop national, state and hyperlocal relationships to generate traffic, including partnerships with DSPs
• Guide localization of global campaigns and creative assets while protecting brand standards, tone of voice and visual identity
• Advise the Brand Partner on marketing investment, local market priorities and long-term brand-building decisions
• Collaborate with Regional Marketing Directors to optimize activity based on data and learning
• Identify and activate culturally relevant partnerships, influencers, events and local moments
• Work cross-functionally with Operations, Development, Culinary, Supply Chain and other teams
• Manage marketing programs within budget, maximize ROI, and prepare performance updates and strategic recommendations for India and GSC leadership
• Introduce new ideas, test-and-learn initiatives and scalable solutions, sharing learnings with the international team

Director – Field Marketing

• Develop and execute portfolio marketing plans, including competitive positioning, pricing strategy, revenue forecasting, budget management, and brand initiatives
• Partner with global marketing teams to adapt regional strategies and implement market-specific growth plans
• Lead product launch activities, including clinical messaging, pricing recommendations, sales enablement, and customer engagement programs
• Manage inventory planning, demand forecasting, and portfolio performance to support business objectives and minimize obsolescence
• Conduct market research and competitive analysis to identify opportunities, market trends, and customer needs
• Drive market development and patient awareness initiatives through physician engagement, digital campaigns, educational programs, and therapy adoption activities
• Build and maintain relationships with key opinion leaders, healthcare stakeholders, and industry partners to support therapy expansion and portfolio growth
• Collaborate with sales, regulatory, legal, clinical, public relations, and research and development teams to ensure aligned and effective execution of marketing strategies
• Travel up to 10% across India for customer engagement, field collaboration, industry events, and strategic business initiatives

Senior Marketing Specialist

• Develop and execute portfolio marketing plans, including competitive positioning, pricing strategy, revenue forecasting, budget management, and brand initiatives
• Partner with global marketing teams to adapt regional strategies and implement market-specific growth plans
• Lead product launch activities, including clinical messaging, pricing recommendations, sales enablement, and customer engagement programs
• Manage inventory planning, demand forecasting, and portfolio performance to support business objectives and minimize obsolescence
• Conduct market research and competitive analysis to identify opportunities, market trends, and customer needs
• Drive market development and patient awareness initiatives through physician engagement, digital campaigns, educational programs, and therapy adoption activities
• Build and maintain relationships with key opinion leaders, healthcare stakeholders, and industry partners to support therapy expansion and portfolio growth
• Collaborate with sales, regulatory, legal, clinical, public relations, and research and development teams to ensure aligned and effective execution of marketing strategies

• Build and lead the Bangalore Technical Marketing Engineer team
• Hire, onboard, and develop talent while scaling the regional center of excellence
• Serve as senior in-region point of contact for India-based Product Management and Engineering partners
• Provide local leadership and time-zone coverage for covered products and solutions
• Own technical marketing end-to-end for multiple assigned technology areas
• Define technical narratives, claims, proof of value, and competitive stories for integrated solutions
• Collaborate with Product Management and Engineering across the product lifecycle in India and globally
• Build expert-level understanding of assigned products, solutions, and their customer value
• Direct and personally contribute to technical reports, whitepapers, reference architectures, blogs, videos, talk tracks, demos, and technical enablement
• Oversee demos, sandboxes, and TCO/ROI calculators using AI-enabled demo-creation tools and usage instrumentation
• Evangelize NetApp and assigned technologies at conferences, webinars, videos, and social media
• Gather customer, field, and sales insights and channel them to Product Management for roadmap input
• Partner with TME leaders across the Americas and EMEA to maintain consistent narratives, content standards, and operating models

Director, Technical Marketing Engineer

• Support planning, execution, and optimisation of integrated demand generation programs across India, including regional campaigns, events, digital programs, and account-focused activities.
• Execute local partner campaigns, co-marketing programs, workshops, customer events, webinars, partner days, and other joint demand-generation activities with India Partner Sales and APJ Marketing.
• Support local activations such as industry conferences, executive events, customer roundtables, partner events, meetups, webinars, and virtual experiences.
• Coordinate event logistics, speaker preparation, KBYG documentation, onsite execution, and post-event follow-up.
• Track leads and opportunities generated through India marketing programs and support timely follow-up with BDRs, Sales, Partner Sales, and Marketing Operations.
• Manage relationships with local event agencies, production partners, digital agencies, vendors, and other third parties.
• Track campaign performance and marketing KPIs using CRM and BI tools, reporting on pipeline contribution, partner influence, ROI, engagement, and optimisation opportunities.

Field Marketing Specialist

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and/or Meta Ads
• Take ownership of advertising budgets and allocate spend based on performance
• Monitor ROAS, CPA, CPL, CTR, CPC, and conversion rates
• Develop and execute structured testing strategies across audiences, creatives, messaging, bidding, and campaign structures
• Identify winning campaigns and opportunities to scale spend profitably
• Analyze underperforming campaigns and implement data-based improvements
• Conduct audience, competitor, and keyword research where relevant
• Collaborate with creative, marketing, and client-facing teams to improve campaign performance
• Prepare performance reports and communicate insights and recommendations
• Stay current with paid media trends, platform updates, and advertising best practices

Media Buyer

• Collaborate with partner companies to develop joint marketing strategies and plans
• Plan and execute Alliances Partner Annual and/or multi-year strategic marketing plans
• Plan, coordinate, and execute joint marketing campaigns and demand generation activities
• Create marketing content including collateral, whitepapers, webinars, and presentations
• Organize and participate in joint events, seminars, workshops, and webinars
• Develop lead generation and customer acquisition strategies using partner reach and customer bases
• Share marketing data and insights with partners, analyze campaign performance, and refine strategies
• Create and manage marketing collateral, materials, and resources
• Use marketing automation platforms and CRM systems to manage efforts, track engagement, and measure ROI
• Enhance brand visibility and market presence through joint marketing
• Collaborate with sales, product, and marketing teams to align partnership initiatives with broader business strategies
• Perform other related tasks as required

Senior Partner Alliances Marketing Specialist

• Set up, test, and maintain HubSpot workflows for lead nurturing and campaign tracking
• Build and schedule marketing emails in HubSpot, including technical setup and QA
• Support inbound and outbound AI functions across tools such as Gong, Artisan, and Qualified
• Set up tracking pixels, UTMs, and campaigns for accurate Salesforce data flow
• Pull campaign data and maintain reports in HubSpot and Salesforce
• Write ad copy for paid social and search campaigns
• Coordinate with the Design team on image and video assets
• Collaborate with the external ad agency to launch campaigns on time
• Monitor Google Ads and LinkedIn Campaign Manager and optimize ads and budgets
• Manage campaign timelines, workflows, and launch schedules from kickoff through execution
• Coordinate with Content, Design, Sales, and external partners on assets and messaging
• Build and maintain reporting dashboards, monitor KPIs, and provide actionable insights

Junior Marketing Specialist

• Contribute to the full data analysis and research lifecycle, from project scoping and design through data collection, analysis, synthesis, and delivery of actionable recommendations
• Independently structure projects, develop hypotheses, and gather data from business research, primary survey studies, channel intelligence, and internal client datasets
• Generate strategic and tactical insights on industry developments, market segments, competitors, and client needs
• Partner with stakeholders across Marketing, Product, Business, and Thought Leadership
• Conduct benchmarking and best-practice reviews of marketing strategy, messaging, positioning, and competitive frameworks
• Analyze emerging trends, thematic deep dives, and market shifts
• Perform primary survey design and analytics, insight reporting, and triangulation across studies and data sources
• Develop strategic account insights on priority accounts, engagement patterns, and need/preference dynamics to guide ABM strategy
• Use modern research tools, analytical techniques, and data visualization methods to present clear and compelling insights

Marketing jobs in India

Marketing Lead

Director – Field Marketing

Senior Marketing Specialist

Senior Marketing Specialist

Director, Technical Marketing Engineer

Field Marketing Specialist

Media Buyer

Senior Partner Alliances Marketing Specialist

Junior Marketing Specialist

Senior Associate, Marketing Strategy Analysis and Measurement