Marketing

• Build a consistent Sales engagement framework across ABM motions
• Define and operationalize Sales invitations, cadence, follow-up workflows, and next-best actions for ABM events and engagements
• Partner with Sales and ABM Managers to maintain priority accounts, target stakeholders, buying centers, engagement signals, and campaign actions in SAR/account plans
• Work with Marketing Operations to automate lead routing, Sales alerts, event attendee follow-up, engagement signals, SLAs, and campaign response workflows
• Create Sales-ready outreach sequences, LinkedIn messages, event invite copy, executive notes, conversation guides, talk tracks, objection handling, and meeting follow-up templates
• Track Sales adoption and engagement performance, including outreach, invitations, follow-up, account-plan updates, meetings, account progression, and pipeline influence
• Capture Sales feedback to improve ABM engagement motions
• Deliver ABM frameworks, playbooks, templates, processes, dashboards, and effectiveness readouts

Account Based Marketing Engagement Manager

• Build, launch, monitor, and adjust digital advertising campaigns, mostly on Meta, while coordinating with a Google Ads vendor
• Plan and publish social content across news, music, and development teams
• Support fund drives, new show launches, and station events with campaign plans, creative, and copy
• Brief and manage outside designers, illustrators, and videographers
• Create simple graphics and videos in Canva
• Run the day-to-day Business Community membership program, including renewals, member benefits, website listings, newsletter acknowledgments, and local business relationships
• Track campaign performance and report results
• Order station collateral
• Maintain marketing templates and documentation
• Work alongside the Director of Marketing, Communications and Government Relations, who sets strategy and provides guidance

Marketing Manager

• Support the execution of channel marketing programs and initiatives that drive partner engagement, pipeline creation, and business growth.
• Coordinate partner-facing communications, newsletters, program updates, and marketing campaigns.
• Assist with planning and executing partner webinars, virtual events, enablement activities, and marketing programs.
• Support development, maintenance, and distribution of partner marketing resources, training materials, program guides, and best-practice documentation.
• Manage program tracking, reporting, dashboards, and operational processes.
• Assist with Market Development Fund administration, including request tracking, documentation management, budget monitoring, and claims processing.
• Prepare reports, presentations, and insights for quarterly business reviews, leadership updates, and program performance reviews.
• Gather, organize, and analyze marketing and program data to identify trends and support continuous improvement.
• Partner with Sales, Marketing Operations, Finance, Regional Marketing, and Partner Programs teams.
• Contribute to process improvements that enhance scalability, consistency, operational excellence, and partner experience.
• Support governance, compliance, and audit activities related to channel marketing programs and partner investments.

Channel Marketing Specialist

• Serve as the primary day-to-day marketing partner for assigned organizations and units
• Build trusted relationships and develop a deep understanding of partners’ goals, audiences, brands, products, and priorities
• Develop annual and quarterly marketing strategies, priorities, and measurable goals supporting organizational growth
• Translate strategy into actionable marketing plans, campaigns, and briefs
• Coordinate execution across creative, content, paid media, web, video, analytics, and marketing operations
• Own high-quality, cohesive delivery across channels
• Guide organic social media strategy and execution
• Monitor marketing performance, communicate results and insights, and recommend opportunities to optimize strategy and investment
• Identify growth opportunities, marketing gaps, and emerging needs
• Help partners prioritize resources for greatest impact

Fractional Marketing Manager

• Execute strategies driving membership growth, retention, broker engagement, market intelligence, and brand awareness across pooled insurance programs
• Develop member market share growth initiatives and recommend improvements based on market conditions and results
• Identify and pursue opportunities to expand broker engagement, interest, and advocacy across all brands
• Manage prospect pipelines, outreach activities, and growth metrics
• Build and maintain relationships with brokers, members, and partners
• Facilitate onboarding, education, and engagement efforts with broker agencies and state associations
• Support member retention through communication, feedback collection, and relationship management
• Develop or support marketing campaigns, educational materials, presentations, and communication tools
• Promote program services and maintain consistent branding and messaging
• Represent the organization at conferences, industry events, and networking opportunities
• Monitor market trends, competitor activity, and growth opportunities
• Prepare reports and recommendations for strategic decision-making
• Partner with leadership and operational teams to improve processes and support growth objectives

Marketing Leader

• Inventory ad accounts, Zillow listings, and marketing invoices across individual properties
• Consolidate advertising accounts and billing under a single structure
• Establish an intake path for site teams requesting marketing support
• Identify duplicate spend, lapsed subscriptions, and listings for unavailable units
• Build, launch, and optimize Google Ads and Meta campaigns
• Manage monthly budget pacing and reallocate spend toward properties with occupancy exposure
• Run lease-up campaigns for new acquisitions and repositioned assets
• Maintain conversion tracking and UTM discipline
• Manage Zillow Rentals listings, packages, and renewals
• Audit listing accuracy for pricing, availability, amenities, photos, and specials
• Track contract terms, renewal dates, and invoicing with accounting
• Evaluate Zillow performance and recommend package changes
• Maintain recurring reports covering spend, leads, tours, applications, leases, cost per lead, and cost per lease
• Reconcile ad-platform leads against AppFolio data and investigate discrepancies
• Present results and recommendations to the Operations Manager, portfolio managers, and regional managers
• Keep property landing pages and Google Business Profiles accurate
• Coordinate photography, video, and creative vendors
• Assemble light creative variants in Canva or a similar tool
• Deliver first-90-day milestones for inventory, account consolidation, conversion tracking, reporting, and budget recommendations

Marketing jobs in Washington

Account Based Marketing Engagement Manager

Marketing Manager

Channel Marketing Specialist

Fractional Marketing Manager

Marketing Leader

Marketing Coordinator, Paid Acquisition