Performance Marketing

• Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback
• Manage performance marketing agency partners, driving execution, creative output, experimentation, and campaign performance
• Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels
• Own Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines
• Build AI-powered campaign automation using Clay, Make, n8n, LLM prompts, and AI creative tools
• Own web performance and CRO through landing page, messaging, offer, and user-experience testing
• Lead lifecycle nurture and funnel optimization across MQL → SQL → Opportunity
• Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing
• Drive performance creative strategy with Creative and agency partners, optimizing campaign assets based on CTR, conversion, and pipeline contribution

Senior Manager, Demand Generation

• Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
• Establish and maintain creative guidelines aligned with brand identity and performance goals
• Leverage the company’s proprietary AI ad producing platform for campaign development
• Review and approve all ad creative before publication
• Develop a consistent visual language to strengthen brand recognition and drive conversions
• Analyze creative performance data to identify patterns and improvement opportunities
• A/B test images, videos, copy, and CTAs
• Collaborate with performance marketing to optimize creative based on ROAS metrics
• Develop creative for specific funnel stages and customer pain points
• Translate business objectives and customer insights into creative strategies
• Stay current on platform-specific best practices and creative formats
• Develop content calendars aligned with seasonal trends and promotional campaigns
• Lead two Art Directors and, ultimately, the Creative Strategist
• Manage external creative and media agencies
• Work with product teams to understand website and app features and select offers to promote
• Collaborate with copywriters, designers, media buyers, data analysts, and broader marketing teams
• Provide creative briefs and feedback to internal and external creative teams
• Establish KPIs including CTR, engagement rate, and conversion rate
• Present creative insights and recommendations to leadership
• Create reporting dashboards showcasing creative impact
• Quantify ROI of creative optimizations

Content Director – Paid Social Advertising

• Set up and manage ads and targeting across Meta, TikTok, Reddit, and Snapchat
• Pull and analyze audience and performance reports
• Support weekly and ad hoc reporting
• Compile campaign screenshots and QA reporting data
• Manage insertion orders and accounting details
• Support day-to-day execution of paid media campaigns
• Traffic campaigns and optimize performance across paid social and paid search

Paid Social Coordinator

• Build the demand generation engine that brings the right buyers to Trustero
• Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting
• Build and run the webinar program
• Choose, plan and staff industry events, conferences and field events
• Set up lead scoring, routing and follow-up standards so the BDR/SDR team reaches every lead with context and speed
• Create outreach sequences and talk tracks for each campaign and event with the BDR/SDR team
• Manage the marketing technology stack, including CRM, marketing automation, sales engagement and intent data
• Define MQLs with sales
• Build funnel dashboards and report on pipeline and cost per opportunity by program
• Own the program budget and move spend to what drives pipeline and revenue

Demand Generation Marketing Manager

• Set up ads and targeting in Meta, TikTok, Reddit, Snapchat, and other platforms
• Track and analyze audience reports and campaign performance
• Build weekly and ad hoc reports
• QA campaign data
• Manage campaign screenshots, insertion orders, and accounting information
• Support paid social campaigns for the Walt Disney account
• Collaborate with the paid social team on campaign execution and optimization

Coordinator, Paid Social

• Set up and manage ads and targeting across Meta, TikTok, Reddit, and Snapchat
• Pull and analyze audience and performance reports
• Support weekly and ad hoc reporting
• Compile campaign screenshots and QA reporting data
• Manage insertion orders and accounting details
• Support paid search campaigns across Google, Bing, and YouTube
• Work in Google Ads, Bing Ads Editor, and Search Ads 360
• Monitor performance daily and assist with optimizations
• Pull data, build reports, and support billing and insertion orders
• Compile competitive insights and analysis

Coordinator, Paid Search, Social

• Own end-to-end delivery of media campaigns
• Develop campaign strategies and channel plans
• Liaise with clients, media publishers, platform representatives, and internal US and Australian teams
• Gather specifications, tags, and deliverables and execute offline and online campaigns
• Set up conversion and pixel tracking via Google Tag Manager
• Generate, adapt, and edit paid-channel ad copy with clients
• Schedule ads and manage campaign budgets
• Monitor, troubleshoot, and optimize campaign performance against client objectives
• Manage and solve AQs on time
• Escalate scope and billing requests to client service and finance teams
• Manage client expectations and provide frequent updates
• Analyze and visualize data and compile end-of-campaign reports with insights
• Provide media recommendations alongside the Campaign Director
• Attend internal meetings, training sessions, and brainstorms
• Stay current with marketing and advertising trends
• Support day-to-day task completion with the US Media Team
• Represent Bolster at industry events, client meetings, and agency group functions

Campaign Manager

• Set up and manage ads and targeting across Meta, TikTok, Reddit, and Snapchat
• Pull and analyze audience and performance reports
• Support weekly and ad hoc reporting
• Compile campaign screenshots and QA reporting data
• Manage insertion orders and accounting details
• Support paid search campaigns across Google, Bing, and YouTube
• Work in Google Ads, Bing Ads Editor, and Search Ads 360
• Monitor daily performance and assist with optimizations
• Pull data, build reports, and support billing and insertion orders
• Compile competitive insights and analysis

• Own paid media strategy, budget, and pipeline/SAO targets across paid search, paid social, and programmatic/display
• Report performance from clicks through leads, opportunities, and closed revenue
• Build and lead an experimentation roadmap across creative, copy, offers, audiences, and landing pages
• Manage Google Ads and Microsoft Ads paid search programs with agency partners
• Plan, launch, and manage paid social and programmatic/display campaigns, including LinkedIn
• Own landing page and conversion path optimization through A/B and multivariate testing
• Partner with campaign and creative teams to develop and test ad copy and creative
• Manage external agency and vendor relationships, set goals, review performance, and hold partners accountable
• Use AI tools to automate reporting, campaign builds, and testing analysis
• Partner with ABM and sales development to align paid programs with target account strategies and shared pipeline goals
• Analyze full-funnel paid media and test performance and create a prioritized optimization backlog
• Manage budget pacing and allocation across paid channels and agencies
• Mentor and provide functional guidance to a paid media analyst or specialist

Senior Paid Media Manager

• Manage the demand generation plan and contribute to sourced pipeline
• Recommend channel mix and budget allocation
• Run day-to-day demand generation activities, measured by pipeline, CPL, cost per MQL, channels launched and optimized, and campaign throughput
• Diversify demand beyond paid search into LinkedIn, paid social, TikTok, retargeting, bumper video, Gartner, and G2
• Optimize channels for efficiency and pipeline contribution
• Brief and manage paid media agency campaigns and performance
• Own and improve lead-to-sale flow and sales handoff across SMB, mid-market, and enterprise audiences and product interests
• Partner with SDR and sales teams on follow-up cadence and service-level agreements
• Align demand generation, operations, and sales
• Support and grow account-based marketing against target accounts
• Contribute to targeting logic and account selection
• Shift lead mix toward ideal-customer-profile accounts and away from poor-fit leads
• Build and own AI-assisted demand-generation workflows within 90 days
• Score target accounts against the ICP, enrich list data, mine sales calls for purchase triggers, and create reporting beyond existing dashboards
• Report to the SVP of Marketing

Performance Marketing jobs in California

Senior Manager, Demand Generation

Content Director – Paid Social Advertising

Paid Social Coordinator

Demand Generation Marketing Manager

Coordinator, Paid Social

Coordinator, Paid Search, Social

Campaign Manager

Coordinator, Paid Search, Social

Senior Paid Media Manager

Senior Demand Generation Manager