Performance Marketing

• Work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest
• Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
• Build and run account structures that consolidate signal across ad sets
• Design creative and audience tests with defined minimum spend per test
• Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
• Build and maintain catalog and dynamic product ads across collections
• Standardize attribution settings and explain how attribution windows affect reported results
• Plan and interpret conversion lift studies and translate incremental results into budget and target decisions
• Write creative briefs from performance data and provide feedback to client creative teams
• Expand budgets onto TikTok, AppLovin, and Pinterest where supported by performance
• Report on Shopify revenue, MER, new customer acquisition, and contribution rather than only platform ROAS

Senior Paid Social Manager

• Own paid acquisition strategy across Meta, Google, LinkedIn, X, CTV, and other channels
• Build, launch, and optimize campaigns hands-on
• Decide budget allocation and scale campaigns based on efficiency
• Direct creative hypotheses, testing roadmap, and feedback loop with the in-house creative team
• Connect ad performance to post-click outcomes with CRO, Sales, and Marketing
• Ensure attribution accuracy and monitor lead quality, time to lead, SALs, and SQLs
• Challenge targeting and ICP assumptions using performance data
• Track performance using cost per MQL, MQL meetings held, cost per MQL meeting, Marketing SQLs, cost per Marketing SQL, and pipeline quality
• Collaborate with the Head of Marketing, CEO, creative strategist, designer, video editor, copywriter, CRO, Sales, Sales Ops, and Marketing Team
• Stabilize performance, scale effective channels, and grow toward a Growth Lead role

Senior B2B Paid Media Buyer

• Responsável pela aquisição paga de uma empresa de coaching e educação de alto ticket voltada a proprietários de negócios de fitness e bem-estar
• Planejar, lançar e gerenciar campanhas pagas no Meta, Google, YouTube e outras plataformas relevantes
• Gerar candidaturas qualificadas e reuniões agendadas para programas de alto ticket
• Gerenciar campanhas para webinars, workshops, lead magnets, candidaturas, lançamentos e funis evergreen
• Monitorar custo por lead, custo por candidatura, custo por reunião agendada, taxa de comparecimento, taxa de fechamento, CAC e ROAS
• Criar e executar planos de testes para criativos, mensagens, públicos, ofertas e landing pages
• Garantir o tracking preciso de pixels, UTMs, etapas do CRM e atribuição
• Recomendar direcionamento criativo para anúncios, hooks e ângulos com base em dados de performance em tempo real
• Identificar pontos de atrito em landing pages e funis e recomendar ajustes no copy, layout ou estrutura da oferta
• Contribuir para sequências de e-mail e nutrição quando impactarem a conversão
• Trabalhar em parceria com a equipe de vendas para avaliar a qualidade dos leads e a evolução do pipeline
• Usar ferramentas de IA para aprimorar análises, testes, relatórios e a eficiência das campanhas

Performance Marketing Manager

• Create visual assets that help founders and companies communicate investment opportunities to retail investors
• Design static paid social advertisements for Meta, Instagram, LinkedIn, and other paid channels
• Create newsletter banners, direct mail flyers, email graphics, and other campaign assets
• Translate creative briefs, approved copy, and brand guidelines into high-performing visual assets
• Develop multiple visual concepts and test variations around the same message
• Adapt creative across placements, dimensions, formats, and audience stages
• Use AI tools for ideation, image generation, editing, resizing, and production efficiency
• Collaborate with Creative Strategists, Copywriters, Designers, and Paid Media partners
• Apply performance learnings to future creative iterations
• Maintain organized source files, exports, naming conventions, and project documentation

Designer – Paid Social, Campaign Creative

• Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager
• Manage campaign structures, targeting, bids, budgets, and creative assets
• Monitor pacing and performance daily and execute proactive optimizations
• Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data
• Prepare recurring performance updates covering performance changes, optimizations, and next steps
• Execute and document structured A/B tests across audiences, keywords, bidding strategies, formats, and placements
• Partner with brand and creative teams on creative fatigue, asset needs, and channel-performance feedback
• Troubleshoot ad disapprovals, account flags, and platform support cases
• Use Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data
• Report directly to the Performance Media Marketing Manager

Digital Media Planner – Paid Media, Performance Marketing

• Manage and optimize Google Ads campaigns for service-based and home service businesses.
• Develop and implement strategies based on campaign objectives, target audiences, and available budgets.
• Monitor campaign performance and identify opportunities for optimization.
• Manage and adjust campaign budgets based on performance and business needs.
• Review campaign data and use performance insights to make informed decisions.
• Manage multiple websites and advertising campaigns simultaneously.
• Work with campaigns focused on residential and small-business services.
• Clearly communicate campaign strategies, performance, and recommendations to stakeholders.
• Stay up to date with Google Ads best practices and platform changes.
• Provide visibility into current campaigns and explain the strategy and decisions behind them.

Google Ads Specialist

• Liderar la estrategia y optimización de Performance Marketing y MarTech
• Gestionar campañas de adquisición digital
• Asegurar la medición end-to-end del funnel
• Incrementar la generación de leads calificados, cuentas aperturadas y créditos originados de manera eficiente
• Gestionar y optimizar campañas de adquisición en Google Ads y Meta Ads
• Analizar el desempeño de campañas y optimizar CPL, CPA, CAC, ROAS y conversión
• Administrar y optimizar el presupuesto de pauta con base en resultados y retorno de inversión
• Diseñar y ejecutar pruebas A/B en audiencias, creativos, landing pages y flujos digitales
• Garantizar la medición y trazabilidad del funnel mediante GA4, Google Tag Manager, UTMs, píxeles y CRM
• Analizar resultados y convertir datos en recomendaciones accionables para Marketing, Producto, Ventas y Data

Gerente de Performance Marketing – MarTech

• Plan, launch, manage, and optimise paid media campaigns across Meta and other relevant advertising platforms.
• Manage campaigns across Facebook and Instagram using Meta Ads Manager.
• Manage or support Google Ads campaigns across Search, Display, YouTube, or Performance Max where applicable.
• Monitor campaign performance against ROAS, CPA, CPL, CTR, CPC, and conversion rates.
• Analyse campaign data to identify opportunities for optimisation and scaling.
• Conduct audience, creative, placement, and bidding tests.
• Develop and execute A/B testing strategies across creatives, audiences, landing pages, and campaign structures.
• Manage advertising budgets and allocate spend based on performance.
• Collaborate with creative and marketing teams to develop ad concepts and messaging.
• Identify underperforming campaigns and implement data-driven improvements.
• Produce performance reports and communicate insights, results, and recommendations.
• Stay current with advertising platform changes, emerging trends, and paid media best practices.

Media Buyer – Meta, Google Ads

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies
• Balance spend across high-intent search, Performance Max, and Demand Gen channels
• Structure and refine Branded and Non-Branded search campaigns for relevance, quality scores, and efficiency
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
• Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
• Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
• Manage combined monthly budgets of $225K–$250K+

Performance Marketing jobs in Colombia