Performance Marketing

• Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs
• Develop channel strategies based on client objectives, audience, budget, and expected outcomes
• Build campaigns including targeting, platform setup, budget allocation, bidding strategy, and ongoing optimization
• Determine channel usage and adjust the media mix based on performance and opportunities
• Manage and optimize significant paid media budgets across multiple client accounts
• Monitor monthly budget pacing and reconcile actual media spend with approved budgets
• Analyze campaign performance and reallocate spend across channels
• Produce monthly reports and bi-weekly performance discussions for larger accounts
• Track leads, enrollment applications, teacher recruitment applications, cost per lead, cost per application, conversion performance, and budget utilization
• Translate campaign data into recommendations and strategic next steps
• Collaborate with project managers, designers, video editors, and the Executive Creative Director
• Provide strategic creative input without designing assets, editing videos, or writing campaign copy
• Potentially present campaign performance, recommendations, and strategy directly to clients
• Initially serve as the agency’s primary paid media specialist and senior individual contributor

Paid Media Strategist

• Verantwortlich für die tägliche Performance der Werbekonten innerhalb des POD, überwiegend auf Meta und gelegentlich auf TikTok
• Werbekonten prüfen und Konto- sowie Triple-Whale-Daten zur Entwicklung der Strategie und für Optimierungen nutzen
• Eng mit dem Growth Strategist zusammenarbeiten, um die Paid-Social-Strategie in konkrete Maßnahmen für die Werbekonten zu übersetzen
• Intern und extern erstellte Creatives testen und skalieren
• Kundenziele verstehen und klare, proaktive Updates geben, einschließlich Informationen zum Budget- und Zielverlauf im Vergleich zu den Monatszielen
• Zentrale Erkenntnisse, Engpässe und Empfehlungen für die weitere Ausrichtung an den Growth Strategist berichten
• Sicherstellen, dass alle Maßnahmen für die Werbekonten auf den Zielen und KPIs basieren
• Durch eine klare Struktur und einheitliche Benennungskonventionen für eine saubere Kontoverwaltung sorgen

Paid Social Manager

• Own paid social and video programs across LinkedIn, YouTube, and Meta from strategy through execution, optimization, and reporting
• Build and refine audience targeting, bid strategies, and budget allocation
• Shift spend across segments and campaigns based on performance insights
• Transform core creative assets into channel-specific variants
• Create short-form video cuts, stills, carousels, ad copy, and syndication copy
• Build, QA, launch, and manage campaigns end to end
• Independently manage ongoing campaign optimization and multiple campaigns, tests, and deliverables
• Run a structured A/B testing program and document actionable results
• Support landing page and conversion rate optimization initiatives when applicable
• Own reporting from advertising platforms through CRM and pipeline
• Deliver weekly reporting on spend and performance by segment
• Analyze campaign and testing performance and communicate findings
• Use Claude and AI-powered skills and automations to accelerate creative production, analysis, and reporting

Paid Media Specialist

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for UK industrial and manufacturing clients
• Own full campaign strategy, including keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
• Build Meta funnels including Instant Form campaigns optimised for lead quality
• Advise clients and internal team on campaign approach for given budgets
• Work with the in-house design team to brief landing page positioning and offer structure
• Set up automated lead notification workflows via Zapier or Make from form submissions to clients
• Produce insight-led reports using Claude and other tools
• Manage LinkedIn Ads accounts alongside Meta
• Monitor campaigns daily, identify problems quickly, and act independently

Senior Ad Specialist – Google Ads, Meta Ads, LinkedIn Ads

• Set up, manage and optimise Google Ads campaigns
• Work across Search, Shopping and Performance Max campaigns
• Conduct keyword and competitor research
• Structure campaigns and write advertising copy
• Monitor budgets, bids, Quality Scores and campaign performance
• Track and optimise CPA, ROAS, CTR and conversion rate
• Conduct account audits and identify optimisation and growth opportunities
• Maintain conversion tracking using Google Ads, GA4 and Google Tag Manager
• Collaborate with internal account managers and team members
• Attend one daily team meeting
• Stay informed about Google Ads developments, tools and best practices
• Manage between one and 20 accounts as allocated
• Work approximately two to four hours per week per account after initial setup
• Provide agreed working-hour overlap with the team
• Monthly client reports are handled by account managers

Junior Google Ads Specialist

• Manage, optimize, and scale Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types.
• Conduct keyword research, search term analysis, competitor research, and negative keyword optimization.
• Build and restructure Google Ads accounts to improve efficiency and campaign performance.
• Monitor and optimize CPC, CTR, CPA, conversion rate, ROAS, and overall ad spend.
• Develop and test ad copy, audience targeting, bidding strategies, and campaign structures.
• Manage budgets and allocate spend based on performance and business objectives.
• Implement and troubleshoot conversion tracking using GA4, Google Tag Manager, and Google Ads Conversion Tracking.
• Analyze campaign and landing-page performance to identify conversion-rate improvement opportunities.
• Create performance reports and translate campaign data into actionable recommendations.
• Collaborate with marketing, creative, sales, and client-facing teams on broader growth objectives.
• Stay current with Google Ads updates, automation features, bidding strategies, and paid search best practices.

Performance Marketing jobs in South Africa

Paid Media Strategist

Paid Social Manager

Paid Media Specialist

Senior Ad Specialist – Google Ads, Meta Ads, LinkedIn Ads

Junior Google Ads Specialist

PPC Specialist – Google Ads