Product Marketing

• Provide ongoing technical and strategic support to clients using SA360
• Deliver proactive optimization recommendations, best practices, and guidance on new features
• Provide technical support and lead assisted operations in CM360
• Provide guidance on report generation, insights, and best practices
• Map and audit Floodlight architecture in partnership with the Data/Analytics team
• Ensure the integration of online and offline conversions for bidding intelligence
• Manage account/advertiser setup, onboarding, and migration within GMP
• Standardize taxonomies and parameter configurations
• Participate in recurring meetings with internal, Daxgo, and Google teams
• Focus on resolving requests and generating incremental business value

Performance Media Specialist – GMP Consulting

• Lead the CRM and Product Marketing strategy, focusing on Asaas’s customer base
• Own the integrated view of the customer journey: activation, usage, expansion, and retention
• Lead product distribution to the customer base, presenting the right product to the right customer at the right time and through the right channel
• Analyze behavior, usage, engagement, product interactions, and relationship history to inform decision-making
• Define, test, and evolve the Next Best Offer (NBO) logic
• Own integrations and new distribution channels
• Identify bottlenecks, opportunities, and friction points throughout the customer lifecycle
• Accelerate onboarding and reduce the time to value for new products
• Structure and scale CRM and Lifecycle Marketing, including segmentation, automation, personalized journeys, and contextual communications
• Develop and track cross-sell, upsell, activation, adoption, and retention initiatives with Sales and Customer Success
• Define, monitor, and improve metrics such as cohorts, activation, adoption, product penetration, expansion, churn, retention, LTV, and incremental revenue
• Work with Product, Marketing, Sales, Customer Success, Data, and Engineering to create scalable experiences and initiatives
• Consolidate results, learnings, and recommendations for leadership
• Maximize the value generated by every customer in the Asaas customer base

CRM and Product Marketing Manager

• Support the planning of the department
• Support the development of presentations and information books
• Track key performance indicators
• Prepare reports

MIS Intern

• Lead commercial portfolio management, ensuring alignment with the company’s strategic objectives and defining investment, expansion, repositioning, and product discontinuation priorities
• Build and implement short- and medium-term portfolio roadmaps, identifying gaps, needs, and growth opportunities by crop, region, channel, and market segment
• Monitor product performance indicators, including revenue, margin, profitability, market share, ROI, pricing, and lifecycle
• Lead periodic portfolio reviews based on financial, strategic, regulatory, and market criteria
• Develop support and expansion plans for mature products and maximize return on investment throughout the product lifecycle
• Lead Business Case analyses for new products, acquisitions, licensing agreements, and line extensions
• Develop financial and strategic scenarios to support decision-making
• Propose differentiation, positioning, and value-capture strategies
• Coordinate the new product launch process, from pre-launch through market entry
• Develop integrated Go-to-Market plans in partnership with Marketing, Sales, and Trade Marketing
• Coordinate portfolio committees and cross-functional teams involving Marketing, Commercial, Supply Chain, Industrial Operations, R&D, Regulatory Affairs, and Finance
• Influence stakeholders to ensure the execution of strategic projects and serve as a technical reference for analysts and specialists in the area
• Monitor market trends, technologies, competitors, and industry developments
• Support strategic negotiations with partners, suppliers, and technology companies
• Strengthen the Ourofino brand by promoting the product portfolio and participating in events and activities related to agribusiness
• Travel frequently as required by the role

Product Marketing Coordinator

• Own the end-to-end marketing plan and execution for each product feature
• Align launch plans with commercial teams
• Drive channel plans with website, social, paid, and lifecycle marketing owners
• Craft and set up emails, in-product messages, and Loom-style demo videos
• Update product tours, onboarding emails, and the Onboarding Center
• Run the monthly product newsletter
• Partner on product content for major events, including the annual spring release, Travel Innovation Summit, and Operator Innovation Day
• Monitor post-launch adoption, identify stalled features, and decide corrective actions
• Partner on the annual webinar calendar and host live product webinars
• Recruit PMs, designers, engineers, and account managers as webinar presenters
• Run promotional campaigns for existing features requiring an adoption boost
• Localize content into Spanish when required
• Work with product managers, marketing channel owners, account managers, and customer support representatives
• Submit a 3–5 minute video introduction as part of the application process
• Complete a take-home launch plan and sample assets assignment

Product Marketing Manager

• Launch products and services across customer service channels
• Maintain an end-to-end view of projects and coordinate Go-to-Market workstreams for the customer base
• Integrate business areas and channels, ensuring execution of action plans
• Translate strategies and alignments into clear direction for Customer Service and channel teams
• Create scripts and talking points for different preventive and reactive action scenarios and customer profiles
• Develop training materials together with the Customer Relations Center (CRC) and channel teams
• Conduct qualitative analyses, including call monitoring, surveys of current and former customers, and in-person listening sessions
• Define the communication strategy for customers in the Ultrafibra customer base
• Prepare communication briefs
• Monitor performance and market initiatives

Product Marketing jobs in Brazil

Performance Media Specialist – GMP Consulting

CRM and Product Marketing Manager

MIS Intern

Product Marketing Coordinator

Product Marketing Manager

Go-to-Market Professional – Senior Consultant