Product Marketing

• Drive commercial growth by transforming Miratech’s offerings into market-relevant solutions
• Architect clear solution structures, including portfolios, bundles, and use cases
• Develop standardized naming, packaging, and pricing logic for offerings
• Own end-to-end go-to-market plans for new and existing solutions
• Define target segments, personas, and use cases to clarify positioning
• Create differentiated value propositions and translate technical services into business outcomes
• Build sales enablement tools such as decks, battlecards, and case studies
• Train sales teams on offerings and messaging
• Use market intelligence to inform offering development and lifecycle management
• Support scalable go-to-market foundations and measurable revenue impact
• Perform other duties consistent with the purpose of the role

Director, Product Marketing

• Partner with Global Sales, Service Operations, Engineering, Finance, and regional teams to manage key service programs
• Support commercial execution and bring structured service offerings to market
• Report to the Sr. Product Marketing Manager for VSD Global Service
• Own and manage the End of Service (EOS) process, including candidate identification, pipeline management, cross-functional coordination, execution tracking, and communication planning
• Support global service pricing execution by maintaining price lists, pricing tools, regional guidance, and standard quoting inputs
• Coordinate day-to-day commercial support for regional teams, including pricing questions, quote escalations, special request triage, and service policy clarification
• Create tools, templates, FAQs, dashboards, and automated process improvements
• Develop and maintain structured service offering packages, including refurbishments, trade-in programs, extended warranties, and service agreements
• Gather customer, field service, and competitive feedback to identify service gaps, EOS implications, standardization opportunities, and potential new offerings
• Develop internal playbooks, sales enablement materials, customer-facing messaging, and rollout communications for approved service offerings

Product Marketing Manager

• Own positioning, messaging, and go-to-market strategy for assigned solutions
• Develop narratives connecting attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience
• Articulate Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposure
• Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences
• Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions
• Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation
• Create messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership
• Equip Sales and partners with knowledge, tools, and proof points to win
• Build knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges
• Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception
• Measure impact through adoption, pipeline, competitive performance, and revenue contribution
• Work cross-functionally with Product, Sales, Marketing, and Customer Success to drive adoption, pipeline, and growth

Senior Product Marketing Manager

• Own positioning, messaging, and go-to-market strategy for assigned solutions
• Develop narratives connecting attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience
• Articulate Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposure
• Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences
• Partner with Product Management on customer, market, and competitive insights for product strategy and roadmap decisions
• Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation
• Create messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership
• Equip Sales and partners with knowledge, tools, and proof points
• Build knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges
• Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception
• Measure impact through adoption, pipeline, competitive performance, and revenue contribution
• Shape how the market understands and adopts Bitsight’s cyber risk intelligence solutions
• Influence product strategy and drive measurable adoption, pipeline, and growth

• Own DealHub build-out, configuration, and day-to-day administration
• Manage product catalog and SKU architecture, pricing and discounting rules, playbooks, quote flows, approval workflows, document and template management, and Salesforce integration
• Contribute to the quote-to-cash platform roadmap and sequenced buildout plan
• Make scalable design decisions as products and commercial models evolve
• Scope and prioritize third-party implementation services, translate specifications, execute builds, review and test deliverables, and manage quality and timelines
• Define change-management intake, prioritization, sandbox and release practices, testing expectations, documentation standards, and data-quality rules
• Maintain Salesforce configuration and adjacent GTM tools integrated with quote-to-cash
• Conduct requirements discovery with Sales, Deal Desk, Finance, and Legal
• Translate ambiguous business problems into actionable specifications and advise on scalable solutions
• Create GTM Systems documentation and delivery standards
• Mentor junior analysts as the team grows

GTM Systems Specialist

• Develop and execute go-to-market strategies for product launches, customer adoption, and commercial growth
• Create messaging and positioning that differentiates L2L and resonates with manufacturers
• Partner with Product leadership to influence roadmap priorities using customer insights, market trends, competitive intelligence, and Voice of Customer research
• Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights
• Develop value propositions, personas, messaging frameworks, and product narratives
• Manage analyst relationships and use market research to influence product direction
• Measure product marketing success through adoption, retention, customer value, and commercial performance
• Lead cross-functional go-to-market planning for products, features, and enhancements
• Drive pricing, packaging, and commercialization initiatives
• Communicate product launches through webinars, social media, and email
• Partner with Product, Marketing, Sales, and Customer Success
• Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews
• Deliver product training and competitive updates with Sales Enablement
• Build and manage Voice of Customer programs, including customer interviews and win/loss analysis

• Design and evolve AI-powered GTM architecture across lead-to-cash, the customer lifecycle, and renew-to-expand motions
• Build repeatable AI-enabled programs for sellers, customer success teams, and partners
• Partner with Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders to align AI initiatives with revenue goals
• Lead governance, adoption, and continuous improvement of GTM systems, data, workflows, and AI-enabled processes
• Translate emerging AI capabilities into field solutions that improve pipeline generation, forecasting, customer engagement, and operational performance
• Establish success measures, evaluate business impact, and guide optimization and investment decisions with evidence
• Shape change and adoption strategies that embed AI-powered workflows into day-to-day GTM operations
• Build an understanding of current GTM processes, systems, data, priorities, and constraints during the first 90 days
• Produce a prioritized AI transformation roadmap with proposed outcomes and measures
• Launch initial AI-enabled GTM programs and establish governance and adoption practices within six months
• Establish a scalable AI GTM operating model across agreed commercial functions within twelve months
• Demonstrate sustained improvement against approved business, customer, or productivity measures
• Create a repeatable approach for evaluating and operationalizing new AI capabilities

AI GTM Architect

• Lead the global product marketing function, unifying US and UK teams under one strategy, messaging framework, launch calendar, and priorities
• Define positioning and messaging for established customers and new growth markets, especially regulated environments
• Identify new segments, develop market-entry strategies, and equip go-to-market teams with positioning, proof points, and enablement
• Partner with Product Management to incorporate customer and market insights into the roadmap and translate product innovation into launch strategies
• Create sales and partner enablement programs supporting adoption and revenue growth across direct and indirect channels
• Provide messaging, audience insights, and value propositions to improve demand generation awareness, engagement, and conversion
• Strengthen Preservica’s Preserve365 positioning within Microsoft 365 and the broader Microsoft partner ecosystem
• Build and lead a high-performing US team and unify the existing UK product marketing team
• Report directly to the COO

Product Marketing jobs in Massachusetts

Director, Product Marketing

Product Marketing Manager

Senior Product Marketing Manager

Senior Product Marketing Manager

GTM Systems Specialist

Product Marketing Manager

AI GTM Architect

VP Product Marketing – Global