Product Marketing

• Translate product roadmaps and seasonal adventure priorities into comprehensive omni-channel marketing campaigns
• Manage marketing plans for key franchises, defining seasonal and always-on moments to keep hero performance styles fresh
• Write clear, comprehensive marketing briefs covering the product story, key benefits, target customer, and channel deliverables
• Manage end-to-end campaign execution for product launches, including timelines, deliverables, and risk mitigation
• Coordinate Product, Creative, Ops, and Channels to launch campaigns on time with a cohesive technical performance story
• Build and manage product knowledge resources covering fabric technology, fit guides, and outdoor use cases
• Monitor outdoor apparel, adventure travel, and performance lifestyle categories for competitive insights
• Track campaign performance metrics and deliver post-launch recaps with recommendations for future launches

Product Marketing Associate

• Own product positioning and messaging for cyber risk solutions, including quantification, analytics, and risk intelligence
• Develop and maintain messaging frameworks defining target buyers, priority use cases, differentiated value, and the connection between quantitative risk analysis and business decisions
• Partner with Product, Research, Sales, Customer Success, and customers to identify market needs, validate value propositions, inform roadmap priorities, and shape go-to-market strategy
• Plan and execute product launches and go-to-market initiatives, including messaging, content, sales readiness, cross-functional coordination, and post-launch adoption programs
• Create product marketing content, including solution briefs, website copy, buyer guides, business cases, thought leadership, demos, videos, and executive presentations
• Develop sales plays for prioritizing cyber investments, communicating risk in financial terms, benchmarking risk posture, and supporting enterprise and third-party risk decisions
• Build sales enablement assets, including pitch decks, competitive battlecards, discovery guides, value narratives, and objection-handling guidance
• Train and support enterprise sales teams to strengthen discovery, improve value articulation, accelerate opportunities, and increase win rates
• Lead customer, market, and competitive research across cyber risk quantification, risk analytics, and decision-support solutions
• Translate research findings into positioning, product, and sales guidance
• Partner with demand generation and growth marketing teams to align campaigns with product positioning, priority use cases, buyer personas, and buying-process stages
• Track product marketing performance through adoption, pipeline contribution, win-loss findings, sales feedback, and content use
• Recommend changes based on performance results

Senior Product Marketing Manager

• Lead Product Marketing across Rhythm’s portfolio, with primary near-term ownership of the VPP product marketing and go-to-market agenda
• Own positioning, messaging, segmentation, value propositions, competitive differentiation, and product marketing strategy across VPP, Residential, and C&I priorities
• Evaluate pricing alternatives, customer propositions, and commercial tradeoffs with Product, Finance, and business leaders
• Translate product capabilities and customer insights into customer experiences, launch materials, sales enablement, website content, and lifecycle communications
• Lead customer research and insights to inform product strategy, positioning, messaging, pricing, prioritization, and go-to-market planning
• Develop and own the VPP growth strategy and roadmap, identifying customer segments, offers, channels, and experiments
• Develop end-to-end go-to-market strategies, including launch sequencing, messaging, channels, investment priorities, testing roadmaps, and success metrics
• Establish a continuous learning agenda using customer feedback, research, experimentation, performance analytics, and AI
• Serve as the primary marketing partner to the VPP organization and strategic Product Marketing partner to Residential and C&I leaders
• Influence product roadmaps, commercialization decisions, and customer experience through insights and commercial recommendations
• Define and monitor metrics across acquisition, activation, participation, retention, customer lifetime value, satisfaction, and commercial ROI
• Present strategic recommendations and customer insights to Executive Leadership and key stakeholders
• Build scalable Product Marketing processes, tools, playbooks, and ways of working
• Help define the organizational structure and hire and develop additional Product Marketing talent as the function grows

Director, Product Marketing – Go-to-Market

• Own product marketing for one to two therapy areas end to end, including positioning, launches, sales tools, and competitive intelligence
• Execute go-to-market activities for prescribing providers, telehealth and clinic partners, and patients
• Run product launches from workback plan through post-launch readout
• Coordinate content, creative, digital, and sales teams during launches
• Partner with campaign teams on therapy-area demand generation
• Work with Medical Affairs and Legal on claims review for product copy, sales materials, campaign assets, and web content
• Represent marketing in R&D and Operations review meetings
• Bring research, data, and market context into product discussions and communicate formulation, capacity, and pipeline updates to marketing and sales
• Maintain accurate, compliant, conversion-focused website product pages
• Create and maintain sales enablement tools including battlecards, one-pagers, objection handling, proof points, and pitch support
• Track competitors and develop response messaging
• Gather voice-of-customer insights from sales calls, provider conversations, and win/loss notes

Product Marketing Manager

• Serve as the marketing lead for Hearst Austin Media’s portfolio of wellness, lifestyle, food, music, and community events, primarily the Cap10K
• Tell the story of events year-round through social media, video, email, digital campaigns, and community activations
• Interview participants, capture field content, showcase event experiences, and build audience connection before race day or event day
• Develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases, and repeat participation
• Understand audience motivations and cultivate lifelong fans
• Work closely with the Race Director, event producers, creative team, and operations leaders
• Attend planning meetings, community activations, training runs, sponsor events, merchandise launches, and race-weekend activities
• Help launch merchandise products, create campaigns, build anticipation, and grow the merchandise program
• Build relationships with running clubs, fitness groups, creators, community organizations, local businesses, and cultural influencers
• Help increase event participation, merchandise usage, social engagement, and community recognition of the brands