Product Marketing

• Drive go-to-market strategy, positioning, and market adoption for the ERP team
• Serve as the strategic bridge between Product, Sales, and Marketing
• Translate complex technical capabilities into compelling stories that resonate with buyers
• Lead high-impact, cross-functional product marketing initiatives

Senior Product Marketing Manager – Consultant

• Develop new product launch concepts to drive category growth globally
• Create positioning and stories to fill portfolio white space and drive growth
• Translate consumer knowledge into strategy, innovations, renovations, animations, and communications
• Analyze category trends, consumer insights, category dynamics, and market competition
• Analyze new product potential and make recommendations based on sales and profit analysis
• Manage new product launches, including insights, concept positioning, pricing, forecasting, incrementality/cannibalization analysis, and stage-gate presentations
• Make strategic recommendations for innovation, renovation, animation, or rationalization
• Develop and present strategies to senior management
• Lead cross-functional teams to overcome executional and logistical hurdles
• Collaborate with Product Insights and Regulatory teams on product testing and marketing claims
• Manage pricing strategy and competitive benchmark analysis
• Manage annual price increases with Finance and present them to leadership and global markets/retailers
• Report to the Senior Director, Global Product Marketing

Global Product Marketing Manager

• Establish differentiated positioning for Siteimprove in SEO and AEO
• Enable messaging across practitioner and executive personas
• Translate AI and search innovations into value propositions
• Build and operationalize a scalable messaging framework
• Deliver quarterly launches of SEO/AEO agentic capabilities
• Identify high-value segments, ICPs, and use cases
• Drive pipeline generation and customer acquisition through integrated campaigns
• Generate thought leadership and increase category visibility
• Expand industry influence through events, analyst engagement, and external representation
• Develop sales enablement assets and value narratives
• Equip go-to-market teams to position SEO and AEO capabilities competitively
• Influence product roadmap decisions with market insights
• Embed agentic workflows across go-to-market activities
• Institutionalize AI-first thinking across product marketing
• Shape product direction and anticipate shifts in AI and search
• Report directly to the Vice President of Product Marketing and partner with Product, Sales, Marketing, and Customer Success

Principal Product Marketing Manager

• Support go-to-market strategy, messaging, and content for F5's AI Security Platform products and use cases, specifically F5 AI Red Team
• Support content strategy for defined customer personas and target segments across the AI security portfolio
• Conduct market and competitive research and synthesize findings into actionable recommendations
• Create and contribute to blog posts, solution briefs, customer-facing presentations, demo narratives, sales enablement materials, web copy, and social media campaigns
• Translate technical capabilities into differentiated messaging and positioning
• Partner with sales, corporate marketing, product management, engineering, and product marketing on product and feature launches
• Support technology alliance marketing with NVIDIA, Salesforce, and Dell, including joint content and launch moments
• Help build and maintain pitch decks, FAQs, objection-handling guidance, battlecards, and competitive comparisons
• Track and report product marketing KPIs, marketing program results, product performance, and performance reports
• Represent the voice of the customer in customer and prospect conversations, analyst briefings, and field feedback loops
• Uphold F5's Business Code of Conduct and report violations
• Perform other related duties as assigned

Product Marketing Manager I, AI Security

• Own positioning, messaging, and narrative for Veeam Intelligent ResOps and connect it to Veeam’s data resilience, data security, and AI trust capabilities
• Lead launch strategy and execution, driving readiness across product, sales, and marketing
• Define campaign strategy and core content for demand generation and field marketing teams
• Create sales messaging, plays, training, and materials
• Set competitive strategy and develop battle cards and objection handling with competitive intelligence teams
• Build relationships with industry analysts to influence category definition and positioning coverage
• Partner with pricing and finance teams on pricing and packaging strategy
• Partner with alliance, channel, and VCSP marketing teams across routes to market
• Feed voice-of-customer, win/loss insights, and market trends into product management
• Monitor pipeline, win rate, and revenue to drive business decisions

Product Marketing jobs in Washington

Senior Product Marketing Manager – Consultant

Global Product Marketing Manager

Principal Product Marketing Manager

Product Marketing Manager I, AI Security

Director, Product Marketing – Veeam Intelligent ResOps