SEO Marketing

• Coordinate delivery of SEO initiatives across EMEA markets
• Manage implementation roadmaps, priorities and timelines
• Track programme progress, risks and dependencies
• Ensure recommendations move efficiently from strategy into execution
• Maintain governance processes to support delivery at scale
• Serve as the primary day-to-day contact for SEO, content and local search agencies
• Manage work allocation, review deliverables and monitor quality
• Ensure outputs align with Hilton brand standards and business objectives
• Track delivery status and escalate issues where necessary
• Identify opportunities to improve efficiency and scalability
• Coordinate deployment of search-focused content across Hilton digital properties
• Support multilingual content and localisation programmes
• Manage publication workflows and quality assurance processes
• Review agency-delivered content before publication
• Ensure content aligns with search, accessibility and brand requirements
• Support execution of Hilton's local search programme across EMEA
• Act as a key point of contact for hotel teams and internal stakeholders
• Coordinate training, communications and operational guidance
• Work with vendors and stakeholders responsible for local search platforms
• Maintain operational reporting and programme governance frameworks
• Produce monthly performance reports and stakeholder updates
• Analyse performance data and identify opportunities for improvement
• Support measurement of search visibility, traffic and commercial outcomes
• Identify opportunities for automation and operational efficiency
• Use AI tools to improve reporting, analysis, content review and workflow management
• Develop scalable processes and evaluate new technologies

SEO Operations, Local Search Manager

• Shape visibility across search engines, answer engines and AI-driven platforms for ambitious brands
• Own the full technical SEO lifecycle from audit and diagnosis through prioritised roadmaps and continuous optimisation
• Lead comprehensive technical SEO audits covering crawlability, indexation, rendering and site architecture
• Define and deliver SEO, AEO and GEO strategies and translate findings into prioritised, actionable roadmaps
• Own SEO strategy across site migrations and replatforming projects, including redirect mapping and validation processes
• Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM visibility tools
• Partner with Content Strategists on keyword research, intent mapping and SERP analysis
• Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI
• Work with developers on rendering, crawlability and structured data
• Present audit findings and recommendations to clients, support pre-sales and act as a thought leader
• Collaborate with Content, UX, Data and Technology teams
• Mentor colleagues and build capability
• Define new frameworks and ways of working for a growing search and discoverability practice

Search & Discoverability Lead – SEO, AEO, GEO

• Design and oversee comprehensive SEO campaigns tailored to clients' business objectives
• Manage campaign development, including keyword research, on-page optimization, and technical SEO
• Use analytics and SEO tools to monitor campaign performance and track key metrics
• Identify optimization opportunities and refine strategies based on data insights and industry trends
• Analyze SEO performance data and generate insightful reports
• Provide actionable recommendations based on data trends and campaign results
• Present findings to clients and internal teams to inform strategic decisions
• Collaborate with content teams, web developers, and digital marketing professionals to integrate SEO best practices
• Lead cross-functional initiatives supporting SEO goals
• Serve as the primary SEO contact for clients
• Provide expert guidance and strategic recommendations
• Maintain client relationships through regular updates, report presentations, and responses to questions or concerns

SEO Strategist

• Own organic search strategy for a portfolio of clients
• Understand each client’s goals, requirements, market position, and opportunities
• Plan and ensure execution of GEO strategies
• Translate client understanding into clear programmes of work
• Brief Content and Writing teams and keep work focused on client outcomes
• Decide when to maintain or pivot established strategies and explain the reasoning to clients
• Join client calls to present strategy, explain performance, and recommend courses of action
• Use proprietary AI-search technology to identify the right work for clients
• Provide feedback on tooling performance and help improve it
• Monitor client performance and proactively drive optimizations
• Identify underperforming pages, competitor movements, and AI-engine citation changes
• Support the sales team with strategic data and analysis for prospective clients
• Conduct minor content updates and analysis of existing pages
• Handle ad hoc client queries and requests
• Perform full-site technical SEO audits, CRO audits, and similar strategic work
• Help improve the strategic playbook, tooling, and processes

Senior Organic Search Strategist

• Create and deliver the Organic Search strategy across Katie Loxton, Joma Jewellery, Katie Loxton Inc. and A Littles & Co. to maximise search visibility, traffic and revenue growth
• Drive visibility growth across traditional search, AI Search and Social Search
• Identify acquisition, search performance and conversion opportunities through data-led insights and testing
• Complete keyword, trend and competitor analysis
• Report on Organic Search performance and measure implementation and testing effectiveness
• Audit and maintain technical SEO hygiene across all websites
• Work with Ecommerce teams on site structure, indexation, crawlability, site speed, Core Web Vitals and schema implementation
• Manage and optimise site-wide landing pages
• Support A/B testing and user research initiatives to improve customer journeys and conversion rates
• Own the SEO content strategy and optimise existing content
• Collaborate with Ecommerce, Brand and Marketing teams to improve customer journeys and user experience
• Work with Brand teams to improve brand awareness and citations across authoritative publications
• Share search trends, consumer insights and competitor activity with wider teams
• Support and manage direct reports, encouraging development and a collaborative team culture

SEO Manager

• Define and communicate the strategy, proposition, roadmap and standards for the SEO service line across technical and on-page SEO, content, Digital PR, managed link building, international search and AI-led search.
• Set service-line measurement and reporting expectations across organic performance, earned media, authority, link acquisition, brand visibility, AI citations and commercial outcomes.
• Own the strategic direction and commercial development of ICS’s managed link-building and authority offering, including the marketplace vision, proposition, roadmap and performance.
• Set marketplace standards for publisher quality, supply, pricing, customer experience, fulfilment and governance.
• Lead senior client conversations and support strategically important pitches, audits and proposals.
• Identify opportunities to grow client relationships through SEO, Digital PR, managed link building, the marketplace and emerging AI-led search services.
• Own revenue, profitability, gross margin, conversion, efficiency and sustainable growth for the SEO service line.
• Manage budgets, forecasts, pipeline performance and investment decisions with Finance and Business Performance.
• Lead research, SEO testing and experimentation, using results to improve client solutions and create case studies, whitepapers, roundtables, speaking opportunities and thought leadership.

SEO Marketing jobs in United Kingdom

SEO Operations, Local Search Manager

Search & Discoverability Lead – SEO, AEO, GEO

SEO Strategist

Senior Organic Search Strategist

SEO Manager

Head of SEO