Social Media Manager

• Own day-to-day paid social campaign execution across LinkedIn and Meta, including campaign builds, QA, launches, and ongoing optimization
• Manage third-party media programs, including sponsored emails, webinars, and trade website display advertising
• Coordinate campaign setup, partner communication, asset delivery, and launch QA
• Maintain tracking hygiene across paid social and third-party media, including UTMs, naming conventions, and conversion tracking coordination
• Monitor campaign performance and produce recurring reporting with results, insights, and recommended optimizations
• Coordinate landing pages end-to-end, including page content, form requirements, and campaign links
• Draft ad and sponsored email copy and coordinate creative assets with content and design teams
• Execute A/B tests across audiences, copy, creative, and landing pages
• Manage audience targeting, segmentation, exclusions, and audience refreshes
• Track campaign budgets, pacing, and partner deliverables; flag issues and recommend adjustments
• Collaborate with paid search, campaign management, product marketing, content, web, and analytics teams on integrated campaigns
• Provide accurate campaign data, performance insights, and optimization recommendations for shared paid media reporting
• Align nurture and AI email agent (AIE) follow-up with campaign audiences, offers, and engagement levels; review lead quality and progression to improve qualified pipeline conversion

Marketing Manager, Paid Social, Media

• Lead Surmesur’s presence across social media and its network of influencers, ambassadors, and content creators
• Build and maintain the content calendar
• Track performance indicators (engagement, audience growth, and conversion) and continuously optimize performance
• Monitor competitors and identify trends to leverage
• Conceive and produce content for Instagram, Facebook, LinkedIn, TikTok, and YouTube
• Handle video editing and visual asset creation, from briefing through publication
• Coordinate in-store stylists who create content, brief them, review their deliverables, and maintain brand consistency
• Respond to comments and messages and escalate customer service requests
• Manage incoming requests from influencers, ambassadors, and networking partners from start to finish
• Research and proactively reach out to new, relevant collaborators
• Decide whether partnerships should be renewed or concluded
• Manage the dedicated budget and track spending against the annual plan

Social Media Manager – Strategy & Content Creation

• Develop integrated organic and paid social strategies for client brands
• Define audiences, platform roles, content pillars, publishing cadence, paid objectives and measurable KPIs
• Guide monthly social plans balancing brand storytelling, community interests, seasonal moments and campaign priorities
• Lead the social team and assign clear responsibilities for timely, high-quality delivery
• Guide development of calendars, briefs, captions, graphics, photography, short-form video, Reels, Stories and platform-specific content
• Review content for strategy, brand voice, accuracy, accessibility and platform fit before client submission
• Plan, build, launch and optimize paid campaigns across Meta, TikTok, LinkedIn, Pinterest and other platforms
• Manage audiences, testing, creative rotation, bidding, pacing, budgets and reconciliation
• Ensure pixels, conversion tracking and UTMs are in place before launch
• Coordinate client reviews, consolidate feedback, secure approvals and maintain approval records
• Oversee scheduling, publishing, community management, moderation and issue escalation
• Partner with creators and influencers, including briefing and disclosure compliance
• Ensure content and ads meet platform policies and category requirements
• Report on organic and paid performance and translate results into practical improvements
• Stay current on platform updates, algorithm changes and new ad products

• Own Jerry’s official presence across Reddit, including brand-owned subreddits and organic engagement in automotive, financial, and consumer communities
• Establish Jerry’s Reddit voice and community playbook
• Craft high-effort text posts, deep-dive guides, and visual breakdowns about car ownership, insurance savings, and maintenance tactics
• Manage reputation and crisis response in threads discussing Jerry
• Track Karma growth, thread sentiment, share of voice, referral traffic, search indexability, and LLM citations
• Feed Reddit insights, emerging car-owner pain points, and trending topics back to Product and Content teams
• Turn complex auto financial topics into high-value, upvote-worthy engagement

• Oversee all social media activities
• Develop the content strategy and manage content distribution for all brands in French and English
• Lead the social media strategy and account management across Meta, Instagram, YouTube, TikTok, and X
• Align content planning with U.S. and global calendars, as well as events specific to the Canadian market
• Lead the paid amplification strategy for organic content
• Flag sensitive issues to the public relations teams
• Coordinate the integration of partner agencies and Rethink
• Collaborate with PR teams to align earned media and social media strategies
• Advise senior marketing and communications stakeholders
• Elevate the quality of work according to CRAFTS criteria
• Guide social amplification strategies for sponsorships and major events
• Ensure budget control, resource management in Toronto and Montreal, and the overall health of the account
• Inspire and coach a multi-office social media team in Toronto and Montreal
• Conduct annual platform audits, establish performance indicators, and advance the agency’s best practices

Director, Social Media and Content

• Develop brand social media strategies and guide day-to-day content creation
• Set content priorities, assess the cultural relevance of ideas, and establish strategic action plans for General Motors brands
• Develop social media-specific strategies, define team roles, and determine content formats across Meta, Instagram, TikTok, YouTube, and X
• Conduct annual audits of social media platforms and industry best practices
• Write content briefs aligned with the U.S. publishing calendar and incorporating relevant Canadian events, holidays, and cultural moments
• Coordinate paid promotion strategies for top-performing organic content to drive conversions and expand reach
• Collaborate with public relations and communications teams to integrate earned media initiatives into social media plans
• Test the viability of creative ideas against platform algorithms, audience behaviors, and brand objectives
• Contribute to real-time strategies to capitalize on timely opportunities and manage major announcements
• Partner with data analysts to review performance data and translate channel insights into actionable strategic adjustments
• Contribute to the development of integrated briefs and collaborate with partner agencies
• Monitor new feature launches, trends, developments in the electric vehicle market, and culture

Social Media Strategist

• Gather requirements, define and lead Radio-Canada’s French-language digital strategy for the Eurovision Song Contest
• Coordinate rollout of marketing and content plans across digital and social media platforms
• Maximize live viewership among French-speaking Canadians
• Maximize audience engagement and participation during the national voting phase and main competition
• Serve as primary liaison between Radio-Canada, CBC and the European Broadcasting Union
• Liaise with CRM and strategy teams to align messaging
• Design audience journeys from awareness to engagement, votes and live viewership
• Define website and public voting platform content and engagement strategy
• Help draft the RFP for the digital voting solution
• Coordinate selection, implementation, testing and launch of the voting platform
• Coordinate editorial, marketing, product, technology, data, security and legal teams
• Manage tracking, conversion requirements and data synchronization across audience platforms
• Engage audiences through newsletters, push notifications and targeted communications
• Develop French-language social media strategy, editorial guidelines, content formats, schedules and engagement tactics
• Coordinate content production across TV, audio and digital teams
• Develop collaboration strategies for content creators and influencers
• Build and maintain the master schedule for digital activities
• Coordinate announcements, approvals, deliverables and stakeholder communications
• Identify dependencies, mitigate risks, track decisions and lead coordination meetings
• Supervise a Digital Editor
• Ensure projects meet schedules, budgets, quality standards and approval workflows
• Track viewership, traffic, engagement, subscriber growth, content performance and partnership metrics

Adviser, Digital Strategy and Social Media – Eurovision Song Contest, French Services

• Own posting strategy across all owned channels, including cadence, frequency, timing, sequencing, and platform-specific publishing conventions
• Build and maintain the rolling content calendar, determine content mix and formats, and execute publishing
• Ensure live content remains accurate and current, correcting affected posts when product details, prices, or claims change
• Plan, originate or adapt, and publish content for Winona brand persona accounts with distinct voices and cadences
• Develop concepts and create detailed ClickUp production tickets containing concepts, hooks, scripts or talking points, format specifications, references, and intended outcomes
• Identify and adapt paid-media, ambassador, and other-channel content for organic social
• Select suitable assets, rework hooks and captions, and pace repurposed content to avoid a recycled-advertising feel
• Own caption strategy and draft hooks and captions using AI tools; submit drafts to Copy for editorial review
• Proactively engage with creators, practitioners, menopause advocates, adjacent brands, and relevant audience conversations to build reach and relationships
• Route inbound comments and direct messages to Patient Services and immediately escalate reputationally sensitive matters to the Head of Social
• Hand relationships progressing toward paid partnerships to the Paid team
• Deliver regular KPI performance reporting covering results, drivers, and recommended tests
• Escalate anomalous performance when identified
• Work within channel strategy set by the Head of Social; paid social strategy, buying, budget management, and influencer program management are out of scope

Organic Social Media Manager

• Draft and publish organic social content across priority channels
• Support a high-frequency publishing cadence across social channels
• Adapt ideas and content for LinkedIn, TikTok, Reddit, and other platforms and formats
• Monitor conversations, respond to comments, and engage with Clio audiences
• Surface relevant opportunities and potential risks
• Track social performance and identify trends and insights to improve engagement, reach, and future content
• Work with Product, Customer Success, Marketing, and other teams to find stories
• Create and edit short-form video content
• Partner with executives and internal contributors to refine and publish content
• Maintain a consistent Clio voice and narrative
• Stay current on platform trends, emerging formats, and conversations across technology, AI, legaltech, and the legal industry
• Experiment with new formats, channels, and approaches to improve Clio’s social presence

Social Media Specialist

• Create, edit, and publish engaging social media content
• Develop content for Instagram, TikTok, and other relevant channels
• Create and edit short-form videos, including Reels and TikToks
• Grow the brand's social media presence and audience
• Develop and implement strategies to increase engagement and reach
• Maintain a consistent brand voice and visual style across platforms
• Monitor social media activity and respond to audience engagement as needed
• Promote the CEO's published book through social media campaigns and content
• Assist with email responses and basic communication when needed
• Track content performance and identify opportunities for growth

Social Media Manager jobs in Canada

Marketing Manager, Paid Social, Media

Social Media Manager – Strategy & Content Creation