Allina Health

Digital Marketing

• Lead, consult and develop overarching digital marketing plans, processes and implementation for websites, email, blogs, video, social media and app platforms
• Create search engine marketing and content marketing strategies
• Identify target audiences and devise digital campaigns
• Manage marketing efforts supporting digital products including ah.org, MyAccount and apps
• Recommend web enhancements that increase engagement
• Create and optimize paid media campaigns based on KPIs
• Collaborate with DigEx to enhance existing user experience
• Develop recommendations for outreach teams to strengthen digital lead tracking and reporting communication
• Create digital assets including landing pages and emails with the DigEx team
• Provide marketing automation support for marketing campaigns, nurture campaigns, and client and internal events
• Identify trends and insights and optimize spend and performance
• Use analysis to inform content creation and campaign strategies
• Develop and synthesize reporting data for landing pages, emails and leads
• Develop campaign templates to track and report results, including metrics, analysis and recommended adjustments
• Analyze campaign results, conversion rates and leads to shape future marketing strategies
• Oversee digital communication channels and processes
• Contribute to digital marketing prioritization, measurement and deployment process improvements
• Perform other duties as assigned

Senior Digital Marketing Specialist

Supervisor

• Oversee day-to-day operations and services of multiple medical imaging specialties
• Ensure staff are clinically competent and adequate trained staff, supplies and equipment are available
• Complete hiring, training, scheduling and performance management for technologist staff
• Work in a technologist capacity when needed
• Supervise daily department operations and check work assignments
• Provide clinical and technical assistance with equipment and procedures
• Manage daily staffing and overtime to optimize productivity
• Perform equipment quality assessments
• Maintain preventative maintenance on imaging equipment
• Assist with supply needs and new product evaluation
• Assist in developing and updating policies and procedures
• Coordinate quality and process improvement projects
• Conduct performance management and reviews
• Hire and onboard employees
• Train, orient and maintain employee competencies
• Maintain scheduling, approve time off and sign off timecards
• Maintain optimal staffing

Supervisor Diagnostic Imaging – Multiple Modalities

Physician

• Provide care for neurological emergencies, critical care neurology, and neurological complications of systemic disease
• Use vascular neurology expertise to treat stroke patients
• Review, prioritize, and synthesize comprehensive patient health data
• Evaluate and coordinate information to make patient-care decisions and recommendations
• Provide education, consultation, treatment plans, and interventions to patients and families
• Collaborate with patients to improve health and well-being
• Practice with consideration for cultural diversity, individual autonomy, and legal responsibilities
• Chart electronically in accordance with licensure and scope
• Participate actively in multidisciplinary case management
• Provide care in ambulatory clinic, inpatient, or outpatient hospital settings as needed
• Participate in on-call rotation as needed
• Use quality-improvement tools to develop processes that improve patient care, outcomes, and workflows
• Participate in peer review and quality assurance as needed
• Deliver in-house acute stroke care and Telestroke coverage for hospitals across Minnesota and Wisconsin
• Work alongside physicians, advanced practice providers, and intensivists

Stroke Neurologist

Financial Planning and Analysis

• Screen newly diagnosed patients to identify those appropriate for financial navigation services
• Meet with patients to discuss insurance status, benefits coverage, expected treatment plans, and estimated treatment costs
• Evaluate patient qualifications for financial and copay assistance programs
• Coordinate completion of patient financial assistance program materials
• Serve as liaison between patients, medical teams, and assistance programs
• Maintain current demographic, insurance, and eligibility information
• Identify and evaluate ways to optimize patients' health insurance benefits
• Screen and monitor patients for risk of financial toxicity
• Assess need for referrals to social work, financial counseling, or outside agencies
• Educate colleagues and patient financial service representatives about financial navigation services
• Track and report key metrics to review financial navigation program success
• Maintain appropriate knowledge through internal and external educational opportunities
• Perform other duties as assigned

Patient Financial Navigator

Social Worker

• Provide patients and families with psychosocial support for chronic, acute or terminal illnesses
• Advise family caregivers and provide patient education and counseling
• Make referrals for other services and address barriers to healthcare access
• Deliver social work services, including psychosocial assessments and intervention planning
• Identify patients requiring social work intervention through screening, team meetings and referrals
• Develop individualized plans of care addressing bio-psycho-social needs
• Provide information and assistance for financial or social needs
• Coordinate complex transition plans with patients, families, healthcare teams and community providers
• Use the electronic medical record to monitor, document and communicate patient progress
• Collaborate with interdisciplinary teams and community resources to coordinate care
• Advocate for patient rights and access to protective services
• Report vulnerability or suspected abuse as mandated by law
• Participate in readmission-prevention processes and transition conferences
• Identify and intervene with patients at risk for readmission
• Ensure complete clinical handoffs and facilitate referrals and information transfers
• Support appropriate length-of-stay management
• Perform other duties as assigned

Nurse Practitioner

• Provide inpatient pain management consultations
• Manage acute and chronic pain conditions
• Support post-surgical care
• Practice independently as the sole pain Nurse Practitioner at United Hospital
• Engage in tele-pain consults at Allina's three metro hospitals
• Provide new patient consults and round on follow-up patients, with an average census of 10 to 14 patients per day
• Diagnose and treat illness
• Complete comprehensive patient assessments
• Order and interpret medical diagnostics in tandem with attending physician
• Prescribe medications, treatments, therapy and medical equipment
• Educate patients managing chronic illness or wellness care
• Refer patients for specialty care when appropriate
• Consult with physicians when needs exceed scope of practice or diagnosis/treatment is unclear
• Promote communication across interdisciplinary health care teams
• Act as a resource to team members
• Work with primary care team on program development
• Liaise with outside agencies as needed
• Consult and round on patients with hospital staff when designated by specialty
• Serve as educator, case manager and consultant to staff and multidisciplinary health care team
• Perform other duties as assigned

Senior Digital Marketing Specialist

Supervisor Diagnostic Imaging – Multiple Modalities

Stroke Neurologist

Patient Financial Navigator

Social Worker

Nurse Practitioner – Pain Management