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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for B2B SaaS, with a focus on positioning complex platforms for enterprise buyers and leveraging AI tools like Claude to enhance go-to-market workflows. Proven ability to create compelling narratives and sales enablement assets while managing analyst relations and driving customer adoption.
Highest-signal resume keywords
Product Marketing ExperienceAI Tools ProficiencySales Enablement SkillsAnalyst Relations ManagementB2B SaaS Expertise
About the role
Key responsibilities & impact- Own positioning and messaging for Bizzabo's Event Experience OS
- Translate agentic capabilities into clear, provable value for enterprise event leaders
- Run product launches end to end, including narrative, pricing and packaging input, launch planning, field readiness, and customer communication
- Own competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis
- Build pitch narratives, demo storylines, one-pagers, RFP content, and train Sales and Solutions teams
- Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer review presence
- Build customer case studies, reference programs, and supporting metrics with Account Management
- Drive customer adoption through release communications, programs, executive business review content, and related initiatives
- Maintain the messaging, product, and competitive knowledge powering Claude Skills and automate GTM workflows
- Report directly to the Co-founder and CMO and collaborate across Product, Sales, Account Management, and Marketing
Requirements
What you’ll need- 5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers, including time as the lead or sole product marketer
- Experience using AI agents, ideally Claude, to automate real GTM workflows, with demonstrable work built
- Track record of positioning complex platforms for both business and technical buyers and winning against an entrenched incumbent
- Strong sales enablement instincts; ability to build narratives and assets used in the field and verify adoption
- Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
- Excellent writing skills and ability to simplify complex concepts without making them generic
- Ability to work independently and move quickly without a large supporting team
- Nice to have: Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools
- Nice to have: Experience in event technology, martech, or another platform sold to marketing teams
- Nice to have: Experience marketing agentic or AI-first products to enterprise buyers
- Nice to have: Experience with a three-sided value story involving organizers, attendees, and sponsors
- Nice to have: Fluency with Salesforce, HubSpot, and Gong, and comfort pulling data from them
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningNarrative DevelopmentCompetitive IntelligenceSales EnablementCustomer Adoption StrategiesRFP Content CreationWin/Loss AnalysisEvent Technology MarketingAI-First Product MarketingComplex Concept Simplification
Soft Skills
Excellent Writing SkillsIndependent Work AbilityQuick Decision-Making
Tools & Technologies
ClaudeSalesforceHubSpotGongForresterGartner
Industry Keywords
B2B SaaSMid-MarketEnterprise BuyersEvent TechnologyMartech