Account Coordinator, Paid Search
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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Proficient in managing paid media accounts, implementing optimizations, and analyzing performance metrics. Skilled in utilizing various platforms and tools for campaign management and reporting.
Highest-signal resume keywords
Proficiency In Excel/SheetsPaid Media Platform NavigationGoogle Ads Editor ExperienceUnderstanding Of SEM MethodologyExperience With A/B Testing
About the role
Key responsibilities & impact- Provide production support for the paid media account team
- Run and format performance reports
- Implement account tasks and optimizations
- Build and upload campaigns
- Participate in and take notes during internal syncs, client meetings, and presentations
- Manage responsibility for 2–3 accounts
- Learn and apply DEPT®’s paid search engine marketing best practices
- Identify performance trends and write clear report explanations
- Understand and execute bid adjustments across smart and manual bidding methodologies
- Monitor daily performance and investigate execution problems using Qontrol
- Update, monitor, and communicate budget pacing, flagging variations above or below 15%
- Suggest campaign structures, themes, keywords, parameters, settings, and ads
- Create, pull, and QA pixels, tracking, remarketing, and audience lists
- Delegate production tasks to nearshore or internal team members when appropriate
- Attend internally or partner-led search-specific training
Requirements
What you’ll need- Proficiency in Excel/Sheets, including sorting, filters, VLOOKUP, CONCATENATE, pivot tables, text to columns, and conditional formatting
- Ability to use spreadsheet functions and formulas with limited oversight and QA work for accuracy
- Ability to navigate paid media platform UIs and pull reports at campaign, keyword, audience, placement, and device levels
- Ability to implement tasks via Google UI, Google Ads Editor, and channel-specific platforms
- Ability to upload and edit campaigns, targeting methods, ads, keywords, placements, negatives, and other account-management elements
- Ability to create and edit campaigns, ads, and audiences in Facebook
- Understanding of DMUS’s SEM methodology
- Understanding of paid media metrics including CPC, CTR, and CVR, and their relationships
- High-level understanding of optimization levers for target goals
- Experience across Google Search, Display, and/or App campaigns
- Experience with UAC, ACi, Google App Campaigns, GDN, Performance Max, and/or Discovery campaigns
- Experience with A/B testing
- Authorized to work in the U.S.; DEPT® participates in E-Verify
Benefits
Comp & perks- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
- Equal opportunity employer with an inclusive and barrier-free recruitment and selection process
- Reasonable accommodations throughout the recruitment process and employment
- Purpose-driven work at a B Corp-certified company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance ReportingCampaign ManagementBid AdjustmentsOptimization TechniquesAudience TargetingKeyword ManagementData AnalysisBudget MonitoringPixel CreationTracking Implementation
Soft Skills
Effective CommunicationTeam CollaborationAttention To DetailProblem-Solving
Tools & Technologies
Google AdsFacebook AdsQontrolGoogle UIGoogle App CampaignsPerformance MaxDiscovery CampaignsUACACiGDN
Industry Keywords
Paid MediaSEMCPCCTRCVRCampaign OptimizationPerformance MetricsDigital MarketingAccount ManagementRemarketing