H&H Group | B Corp™

General

• Create promotional and communication flows and automation in line with product launch strategy
• Partner with stakeholders across the business to execute product and new initiative launches
• Build promotional flows in chat software, create audiences, apply tracking tags, and provide results reporting
• Create automation through Facebook's ad platform to synthesize platform performance metrics
• Monitor and analyze performance trends, page health, ratings, and reviews
• Compile and analyze sales trends and marketing performance against the competitive landscape and provide strategic recommendations
• Develop strategic plans and calendars with Brand and eCommerce teams for successful Amazon SKU launches
• Execute digital components of integrated marketing plans
• Communicate project status and resolve project issues and escalations by presenting solutions and acknowledging roadblocks
• Maintain product assortment and product listing pages, including keywords, creative assets, copy, and video
• Optimize brand presence within Amazon

Promotions Coordinator

Customer Support

• Provide outstanding customer service via phone, email, social media, and chat.
• Provide trends and concerns regarding products to Leadership.
• Update documents for company tracking, including Excel, PowerPoint, and SharePoint.
• Track and respond to customer concerns via Amazon.
• Utilize software tools to navigate customer accounts, research and review policies, and communicate effective solutions.
• Recommend additional products based on customer needs and past purchases.
• Contribute ideas to improve the customer experience.
• Maintain spreadsheets, trackers, and reports for marketing promotions and special projects.

Customer Care Representative

Vice President

• Define and articulate a clear ecommerce business strategy aligned with overall company objectives
• Identify growth opportunities in Amazon and Pure Players channels
• Monitor market trends and competitor activities to inform strategy
• Drive top- and bottom-line growth on Amazon and other ecommerce platforms
• Build and execute product and marketing strategies and tactics delivering revenue and profit objectives
• Execute new product listings, positioning browse nodes, keyword research, reviews, and ranking to ensure exceptional ecommerce product launches
• Review and enhance channel-related marketing processes, measurements, and information systems
• Lead monthly business reviews, forecasting/reforecasting, and annual planning/budgeting
• Manage numbers, communicate results, and proactively build plans to close performance gaps
• Oversee Amazon sales channel, optimizing product listings, pricing strategies, and promotional activities
• Develop and maintain relationships with Amazon key account managers
• Drive initiatives to increase visibility, customer ratings, and sales on Amazon
• Manage existing Pure Player partnerships and identify new collaboration opportunities
• Negotiate and execute agreements enhancing brand visibility and sales on e-retail platforms
• Monitor performance metrics and ensure compliance with partner agreements
• Collaborate with sales, marketing, supply chain, and IT teams
• Build and lead a high-performing digital business team
• Provide guidance, coaching, and development opportunities
• Foster innovation and continuous improvement

Vice President – eCommerce

Product Manager

• Lead technical product development for dietary and nutritional supplement products manufactured in North America for the H&H China market.
• Provide end-to-end technical leadership across the product portfolio, from initial formulation and feasibility assessment through pilot-scale trials, process validation, and full-scale manufacturing.
• Partner with China R&D and Marketing teams to develop differentiated products and bring them successfully to market.
• Serve as technical lead for China-market SWISSE and BIOSTIME projects in the United States.
• Define and recommend product requirements; evaluate technical and safety feasibility; support claims substantiation; confirm regulatory considerations; and support process validation.
• Lead technical communication with U.S.-based contract manufacturers regarding formulations, trial protocols and agreements, process development, scale-up, and manufacturing process controls.
• Support manufacturing capacity and supply continuity through technical transfer of existing products to additional contract manufacturers.
• Evaluate raw material specifications and formulation information for technical suitability, regulatory compliance, quality requirements, and intended product claims.
• Provide technical and scientific support for consumer, customer, manufacturing, and quality-related issues.
• Conduct literature and technical research on product trends, ingredients, and processing technologies relevant to the dietary supplement market.
• Build and maintain relationships with contract manufacturers, suppliers, and project partners.
• Manage technical deliverables and priorities against project timelines.
• Participate in cross-functional project meetings and provide input on deliverables, timelines, technical risks, and development processes.
• Drive continuous improvement in new product development ways of working, tools, documentation, and team efficiency.
• Follow H&H systems and processes, including change control, document control, and relevant digital platforms.
• Report to the Director of Product Development, China Market.

Product Development Manager – Human Supplements

Marketing

• Implement growth marketing strategy and planning across pet brands, translating business and brand objectives into cohesive consumer-centric annual and campaign plans
• Connect strategy to execution with internal teams and agency partners
• Build and manage integrated campaign briefs
• Partner with Creative, Omni Digital, Ecommerce, Retail Sales, and Brand teams to create connected marketing programs
• Drive campaign orchestration and optimization across consumer touchpoints
• Use consumer, category, media, retail, ecommerce, and performance data to identify growth opportunities and refine plans
• Establish business objectives, develop investment recommendations, support forecasting, and maximize marketing ROI
• Develop measurement frameworks and performance reporting for integrated campaigns
• Support acquisition and retention strategies throughout the customer journey
• Champion consistent brand positioning, messaging, and creative expression across channels
• Manage cross-functional and agency relationships and hold partners accountable to timelines, quality, and performance
• Mentor and develop the team

Associate Director – Integrated Marketing

Manager

• Own and scale the social commerce business across Zesty Paws and Solid Gold Pet, with primary focus on TikTok Shop end-to-end
• Drive revenue growth, operational excellence, and execution across social commerce platforms
• Own TikTok Shop GMV, conversion rate, AOV, affiliate contribution, repeat purchase, and P&L
• Manage revenue forecasting, budget planning, margin management, and financial KPI performance
• Provide performance and P&L readouts to leadership, including risks, opportunities, and trade-offs
• Manage TikTok Shop Partner agencies, including scope, KPIs, financial guardrails, performance, and ROI
• Recruit, onboard, brief, and scale creators, affiliates, UGC creators, whitelisted creators, and Live hosts
• Own affiliate strategy, incentives, attribution, and optimization
• Build and optimize TikTok Live commerce calendars and direct Live shopping execution
• Manage TikTok Shop merchandising, product detail pages, bundles, discounts, offers, Seller Center operations, analytics, and compliance
• Partner with Operations and Supply Chain on inventory and promotional planning
• Partner with Paid Media teams on Spark Ads, whitelisting, amplification strategy, and Shop conversion insights
• Partner with Creative, creators, and agencies to launch performance-driven TikTok content
• Build a trend-to-commerce pipeline and test formats, hooks, creators, and offers
• Coordinate Marketing, Operations, Customer Service, and external partners to ensure TikTok Shop success

Social Commerce Manager

Performance Marketing

• Support day-to-day execution, optimization, and reporting of Amazon advertising across the H&H portfolio
• Work with the Paid Media team, brand and eCommerce partners, external agency partners, and Amazon partners
• Improve advertising efficiency, accelerate growth, and maximize return on media investment
• Work hands-on within Amazon advertising platforms and large performance datasets
• Identify trends and translate findings into actionable recommendations
• Evaluate and communicate media decisions using data while considering broader business objectives, profitability, and marketing goals
• Identify account-performance opportunities, surface risks, and recommend data-driven optimizations
• Manage multiple priorities and meet tight deadlines in a fast-paced eCommerce environment