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Senior Product Manager – AdTech, Retail Media
HumanIT Digital ConsultingCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in AdTech and Retail Media, with a strong focus on product management, roadmap ownership, and stakeholder influence. Proficient in defining success metrics and optimizing ad placements to drive revenue while ensuring high customer experience standards.
Highest-signal resume keywords
Product ManagementAdTech ExperienceStakeholder InfluenceAnalytical MindsetRevenue Metrics Accountability
About the role
Key responsibilities & impact- Drive the long-term vision, adoption and implementation of AdTech across Web and App
- Expand advertising capabilities and optimise existing placements to maximise supplier revenue
- Partner with the Retail Media team to own the product roadmap and prioritise the backlog against core business goals
- Influence Design, Engineering and Commercial/Retail Media teams to prioritise and deliver required features
- Improve tracking and reporting and enable more efficient self-service experiences for business partners and suppliers
- Set high customer experience standards with Design, Research and Retail Media
- Guide principles for suppliers and internal approvals
- Embed accessibility guidelines and support for assistive technologies
- Define success metrics aligned with business OKRs and the online scorecard
- Travel to the UK once or twice a month
Requirements
What you’ll need- 6+ years of experience as a Product Manager or Product Owner in digital products, with real ownership of roadmap and backlog prioritisation
- Hands-on experience in AdTech, Retail Media or ad-supported digital products, having launched or optimised ad placements or formats on web and/or mobile app
- Solid understanding of the ad serving ecosystem: placements, targeting, tracking, reporting and inventory management
- Direct accountability for revenue-related metrics such as ad revenue, fill rate, CTR, eCPM and supplier/advertiser revenue
- Proven ability to balance commercial goals with customer experience, making trade-off decisions on live products
- Experience influencing multiple stakeholders without direct authority, including Design, Engineering and Commercial/Retail Media teams
- Strong analytical mindset, with experience defining KPIs/OKRs and using data to drive prioritisation
- Availability to travel to the UK 1–2 times per month
- Fluent English (C1 or above), written and spoken
- Experience with an ad server or AdTech platform such as Kevel or Google Ad Manager (preferred)
- Experience with self-service tooling for advertisers or suppliers (preferred)
- Familiarity with accessibility standards (WCAG 2.x) and assistive technologies (preferred)
- Experience leading or supporting platform migrations (preferred)
- Background working closely with Design and UX Research teams (preferred)
Benefits
Comp & perks- 15th month salary
- Health insurance covering your family
- Birthday off
- Mobility program for digital nomads
- Real work-life balance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Roadmap PrioritisationAd Placement OptimisationKPI DefinitionData-Driven Decision MakingInventory Management
Soft Skills
Influencing Without AuthorityBalancing Commercial GoalsCustomer Experience Focus
Tools & Technologies
Ad ServerGoogle Ad ManagerKevelSelf-Service Tooling
Industry Keywords
Digital ProductsRetail MediaAd-Supported ProductsAccessibility StandardsWCAG 2.x