Kraken Digital Asset Exchange

Head of Department

• Own the product vision and roadmap for Kraken's exchange layer, including the matching engine, core infrastructure, third-party custody, algo engine, and API engine
• Lead and grow a team of four to five product managers
• Set the standard for product craft across the exchange layer
• Consolidate multiple matching engines into one, beginning with US derivatives, then international derivatives, then spot
• Build an interface-agnostic platform for all product teams and interfaces
• Define and enforce success metrics including p99 latency, throughput, uptime, and resiliency
• Partner with engineering leaders to sequence migration without disrupting live markets
• Partner with Risk and Credit Infrastructure to enable one account for trading every product
• Anticipate industry shifts and shape the platform accordingly
• Align product, engineering, risk, and compliance teams around exchange strategy

Head of Exchange Infrastructure

• Own the product vision and roadmap for Kraken's exchange layer, including the matching engine, core infrastructure, third-party custody, algo engine, and API engine
• Lead and grow a team of four to five product managers
• Set the bar for product craft across the exchange infrastructure layer
• Lead consolidation of multiple matching engines into one, beginning with US derivatives, then international derivatives, then spot
• Build an interface-agnostic platform for every product team and interface
• Define success metrics including p99 latency, throughput, uptime, and resiliency
• Hold teams accountable to defined success metrics
• Partner with engineering leaders to sequence migration without disrupting live markets
• Partner with Risk and Credit Infrastructure so clients can hold one account and trade every product against it
• Anticipate industry shifts and shape the platform accordingly
• Align product, engineering, risk, and compliance teams around exchange strategy
• Stay close to the work and independently own roadmaps and write specifications when needed

Performance Marketing

• Own paid static creative for Kraken Consumer across product launches, campaigns, promotions and always-on activity
• Build creative for Meta, TikTok, YouTube, LinkedIn, Reddit and X
• Concept and edit performance video in formats including 9:16, 1:1 and 4:5
• Produce AI-generated and AI-assisted video and imagery
• Develop culturally timely, internet-native concepts and creative pillars
• Version and localize assets across markets, languages, formats and regulatory requirements
• Manage approximately a dozen concurrent workstreams spanning multiple formats and markets
• Design creative for testing and interpret results to inform hooks, concepts and cuts
• Partner with Product Marketing, compliance and regional teams to secure approvals
• Maintain high craft standards and organized files
• Report to the Creative Lead, Consumer Creative & Design
• Serve as a senior individual contributor with no direct reports

Senior Creative Designer – Performance Marketing, Static & Motion

Operations

• Own processes and tooling that remove friction for engineering teams
• Use AI and automation to solve operational problems
• Administer Jira and Confluence, including configuration, workflows, permissions, and automations
• Own triage and intake so work reaches engineering properly routed and to standard
• Maintain healthy roadmaps
• Run weekly delivery reporting to leadership
• Own engineering metrics data quality, including team definitions, ownership records, and tool configuration
• Work with engineers, engineering managers, and teams across the business to identify friction and turn feedback and operational data into scalable solutions

Engineering Operations Specialist – Consumer

Product Manager

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro
• Align product strategy with growth goals and business unit objectives
• Own retention rate, session frequency, and LTV metrics
• Drive product development from discovery and validation through launch and iteration
• Develop growth loops and in-product mechanics to increase usage frequency and depth
• Build gamification, rewards, social features, and habit-forming design
• Collaborate with Engineering, Design, and Analytics on A/B and multivariate testing
• Use experiment results to make fast, data-informed decisions
• Partner with Marketing and Lifecycle teams on targeted engagement campaigns and personalized messaging
• Use behavioral insights for push, in-app, and email communications
• Design and refine client segmentation frameworks
• Personalize user experiences and optimize customer journeys
• Collaborate with Consumer and Pro Business Leads to align product goals with user personas, market demands, and business objectives

Senior Product Manager – LTV and Retention

• Define product strategy and roadmap for engagement and loyalty across Kraken and Pro
• Align product strategy with growth goals and business unit objectives
• Own retention rate, session frequency, and lifetime value metrics
• Drive product development from discovery and validation through launch and iteration
• Focus product development on utility, repeat usage, and behavioral reinforcement
• Develop growth loops and in-product mechanics to increase usage frequency and depth
• Build gamification, rewards, social features, and habit-forming design
• Collaborate with Engineering, Design, and Analytics on A/B and multivariate testing at scale
• Use test results to make fast, data-informed decisions
• Partner with Marketing and Lifecycle teams on targeted engagement campaigns
• Develop personalized push, in-app, and email messaging strategies based on behavioral insights
• Design and refine client segmentation frameworks
• Personalize user experiences and optimize customer journeys
• Collaborate with Consumer and Pro Business Leads to align product goals with user personas, market demands, and business objectives