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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing webinars, seminars, and marketing campaigns while ensuring alignment with brand guidelines. Proficient in managing event logistics, tracking performance metrics, and collaborating with sales teams to generate leads.
Highest-signal resume keywords
Event PlanningWebinar CoordinationEmail MarketingCRM ManagementSocial Media Engagement
About the role
Key responsibilities & impact- Plan, coordinate and execute webinars, seminars, conferences, roundtables and other virtual and in-person events
- Manage end-to-end event logistics, including venues, registrations, speakers, promotional materials, attendee management and on-site coordination
- Coordinate webinar setup, invitations, reminders and post-event follow-up activities
- Work closely with Sales teams to drive participation, lead generation and follow-up
- Track event performance, attendance and leads generated
- Support execution of regional marketing campaigns aligned with business priorities and global marketing strategy
- Coordinate email marketing campaigns, newsletters, event invitations and promotional activities
- Work with internal teams, agencies and vendors to ensure timely campaign delivery
- Support development and localisation of marketing collateral, presentations and promotional materials
- Ensure marketing activities align with LRQA's brand guidelines
- Coordinate and publish social media content, particularly on LinkedIn
- Support creation of engaging posts and coordinate content and visuals with relevant teams
- Assist with website updates, landing pages and digital marketing activities
- Support email marketing and digital lead generation initiatives
- Monitor social media engagement and support campaign performance reporting
- Support marketing initiatives focused on generating quality leads and business opportunities
- Coordinate with Sales teams to ensure marketing-generated leads are captured, assigned and followed up
- Maintain accurate campaign and event records in CRM and marketing platforms
- Track and report on campaign performance, registrations, attendance, engagement and lead generation
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business or a related field
- 3–5 years of hands-on marketing experience, preferably in a B2B, professional services or corporate environment
- Proven experience independently organising and executing webinars and physical events is essential
- Experience supporting marketing campaigns, email marketing and social media activities
- Familiarity with webinar platforms such as GoToWebinar, Microsoft Teams or Zoom
- Experience with CRM and marketing automation platforms such as Microsoft Dynamics, Salesforce or Pardot would be advantageous
- Good working knowledge of Microsoft Office, particularly PowerPoint and Excel
- Familiarity with LinkedIn, Canva, email marketing platforms or website content management systems is desirable
- Excellent written and verbal communication skills in English
- Ability to manage multiple events, webinars and campaigns while meeting deadlines
- Ability to work effectively with colleagues across different countries and functions
- Ability to thrive in a fast-paced environment with changing priorities
Benefits
Comp & perks- Opportunities for professional growth
- Flexible working arrangements where applicable
- Competitive salary aligned with the market
- Comprehensive benefits package
- Collaborative work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event Logistics ManagementLead GenerationCampaign Performance TrackingMarketing Collateral DevelopmentDigital Marketing Activities
Soft Skills
Excellent Communication SkillsAbility to Manage Multiple ProjectsCollaboration Across TeamsAdaptability in Fast-Paced Environments
Tools & Technologies
GoToWebinarMicrosoft TeamsZoomMicrosoft DynamicsSalesforcePardotMicrosoft OfficeCanvaEmail Marketing PlatformsWebsite Content Management Systems
Industry Keywords
B2B MarketingProfessional ServicesCorporate EnvironmentMarketing CampaignsEvent Management