Brand Manager
LUXASIA
Posted: 10/22/2026
Brand Manager
Livaclean
Posted: 10/7/2026Brand Manager
Livaclean
Posted: 10/7/2026
Assistant Brand Manager
Nestle
Posted: 9/29/2026Assistant Brand Manager
LUXASIA
Posted: 9/24/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing brand strategies for luxury beauty and fragrance markets, with a strong focus on brand storytelling, consumer insights, and omnichannel marketing. Proven ability to analyze market trends and drive sales while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Brand ManagementLuxury Brand StorytellingInfluencer/KOL StrategyAnalytical MindsetStakeholder Management
About the role
Key responsibilities & impact- Develop and execute brand strategies for assigned brands
- Ensure market competitiveness and drive sales and profitability
- Collaborate with cross-functional teams and stakeholders to enhance brand positioning
- Implement marketing initiatives and optimize brand performance
- Build brand equity through brand storytelling and consumer-facing campaigns
- Develop premium and luxury brand positioning strategies aligned with global guidelines and local insights
- Analyze luxury consumer behavior, market trends, consumer insights, and competitive activity
- Translate global brand strategies into locally relevant omnichannel plans
- Define, track, and optimize brand equity, awareness, engagement, and commercial KPIs
- Lead brand campaigns, digital storytelling, influencer collaborations, and in-store experiences
- Build networks with niche beauty KOLs, fragrance communities, tastemakers, and premium content creators
- Ensure communications, content, and assets uphold luxury codes and principal brand guidelines
- Work with retail, e-commerce, CRM, and sales teams to deliver elevated consumer journeys
- Partner with brand principals on brand equity, storytelling, and positioning strategies
- Collaborate with marketing, retail, commercial, and supply chain teams
- Support brand P&L management, premium pricing, assortment curation, selective distribution, and inventory productivity
- Balance brand-building investments with short- and long-term commercial performance
Requirements
What you’ll need- Minimum 7 years of experience in brand management or marketing within luxury beauty, fragrance, boutique brands, or premium retail
- Bachelor’s degree in business, marketing, or a related field
- Strong exposure to luxury brand storytelling, influencer/KOL strategy, and experiential marketing
- Analytical mindset with the ability to translate data into actionable business strategies
- Excellent stakeholder management and communication skills
- Ability to influence across cultures and functions
- Ability to work in a fast-paced, cross-functional environment
- Ability to manage multiple projects effectively
Benefits
Comp & perks- Professional growth and development opportunities
- Autonomy to run the business like your own
- Diverse and inclusive team environment
- Equal employment opportunities
- Exposure to a portfolio of over 100 luxury brands across Asia Pacific
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Strategy DevelopmentMarket AnalysisOmnichannel MarketingKPI TrackingCampaign Management
Soft Skills
Communication SkillsProject ManagementCross-Functional CollaborationInfluencing SkillsAdaptability
Certifications & Qualifications
Bachelor’s Degree in BusinessBachelor’s Degree in Marketing
Industry Keywords
Luxury BeautyFragranceBoutique BrandsPremium RetailConsumer Insights