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Neighborly®Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing strategies, analytics, and coaching franchise business owners to achieve lead and revenue targets. Proficient in aligning marketing programs with customer journeys and delivering actionable insights based on performance metrics.
Highest-signal resume keywords
Integrated Marketing StrategyDigital Marketing ExperienceData Analysis and InterpretationFranchise Marketing ExpertiseKPI Performance Monitoring
About the role
Key responsibilities & impact- Monitor, track, and coach franchise business owners on local integrated marketing plans, channel/tactic mix, and programs
- Align marketing programs with the customer journey and marketing funnel to deliver acquisition, retention, reactivation, and loyalty goals
- Provide integrated marketing plan tracking and coaching recommendations to franchise owners
- Monitor online and offline customer and engagement analytics
- Emphasize total qualified leads, cost per lead, and franchise owners not achieving target lead and revenue objectives
- Present pre-opening and grand-opening marketing plans during onboarding training sessions
- Coach franchise business owners on first- and second-year integrated marketing plan recommendations to deliver break-even targets
- Sell in local programs and capture individual franchise owners’ local marketing plans
- Develop roll-up reporting on franchise business owner participation in programs driving qualified leads and revenue
- Support the manager with analytics review and KPI performance monitoring
- Partner with the Field Business Coach team to align integrated marketing strategy and best practices with brand go-to-market strategy and competitive set
Requirements
What you’ll need- Bachelor’s degree in Marketing
- 3+ years marketing experience, ideally within a franchise service or retail industry
- 3+ years’ experience with digital marketing
- Highly analytical and data-driven
- Strong track record of delivering results in a high growth environment
- Ability to interpret, analyze and present metrics and trends
- Full-time availability, Monday–Friday, 8:00 AM–5:00 PM CT
- Ability to stand and sit in an office environment; see, hear, and communicate effectively; use standard office equipment and computers
- Ability to lift and move equipment, supplies, and materials weighing up to 25 pounds
Benefits
Comp & perks- Comprehensive benefits offerings available through Neighborly
- Equity and bonus opportunities
- Fully remote work model
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Plan DevelopmentCustomer Journey AlignmentEngagement Analytics MonitoringLead Generation StrategiesReporting and Metrics Analysis
Soft Skills
Coaching and MentoringEffective CommunicationAnalytical ThinkingResults-Driven Mindset
Certifications & Qualifications
Bachelor's Degree in Marketing
Industry Keywords
Franchise ServiceRetail IndustryCustomer AcquisitionRetention StrategiesMarketing Funnel