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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated demand generation campaigns across multiple channels, with a strong focus on performance tracking and optimization. Proficient in managing budgets, timelines, and cross-functional collaboration to drive engagement and revenue growth.
Highest-signal resume keywords
Campaign ManagementDigital MarketingPaid MediaGoogle AdsProject Management
About the role
Key responsibilities & impact- Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue
- Execute omnichannel growth marketing campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs
- Translate marketing priorities into campaign plans with audiences, tactics, timelines, budgets, and KPIs
- Manage third-party media programs, including coordination, asset delivery, tracking requirements, budgets, and performance
- Coordinate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements
- Manage multiple campaigns and deadlines
- Develop and adapt campaign content for email, digital advertising, landing pages, and third-party media
- Coordinate with agency partners to monitor pacing, performance, and optimization opportunities for SEM campaigns
- Review search terms, ad copy, keywords, audiences, and performance to recommend improvements
- Coordinate with product managers to implement new campaigns
- Support paid media reporting and communicate actionable insights to stakeholders
- Track and report performance against key business metrics
- Monitor campaign performance and recommend adjustments to improve engagement, conversions, lead generation, and marketing efficiency
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field
- At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline
- Hands-on experience executing multichannel marketing campaigns
- Experience with paid media, media agencies, publishers, or advertising vendors
- Working knowledge of Google Ads or another paid-search platform
- Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS
- Strong project management, organizational, analytical, and communication skills
- Ability to collaborate effectively with cross-functional teams and external partners
- Familiarity with Salesforce, Marketo, Google Analytics, or comparable CRM, marketing automation, and analytics platforms is preferred
- B2B, life sciences, biotechnology, healthcare, or other technical industry experience is preferred
- For most roles, a minimum of 4 days of in-office presence per week is required
- For certain roles, employment is contingent upon providing sufficient proof of full COVID-19 vaccination
Benefits
Comp & perks- Comprehensive Total Rewards program
- Reward and recognition opportunities
- Competitive compensation and benefits programs
- Learning, growth, and development opportunities
- Work-life balance and flexibility
- Face-to-face collaboration and supportive culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationOmnichannel MarketingCampaign TrackingSEO/SEMContent SyndicationKPI DevelopmentLead GenerationDigital AdvertisingMarketing MetricsMultichannel Campaign Execution
Soft Skills
Analytical SkillsOrganizational SkillsCommunication SkillsCollaboration SkillsProject Management Skills
Tools & Technologies
SalesforceMarketoGoogle AnalyticsCRM PlatformsMarketing Automation Tools
Industry Keywords
B2B MarketingLife SciencesBiotechnologyHealthcareAdvertising Vendors