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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing customer-centric editorial content while applying SEO principles and utilizing audience insights to inform content strategies. Proficient in collaborating with cross-functional teams and using design tools like Figma to enhance storytelling and maintain high editorial standards.
Highest-signal resume keywords
Content DevelopmentSEO FundamentalsFigma ProficiencyAudience Insight AnalysisPortfolio of Published Work
About the role
Key responsibilities & impact- Develop original, customer-centric editorial and product content across Paddle’s content ecosystem
- Find sharp angles and strong points of view for product stories, launches, campaigns and customer stories
- Turn product strategy, customer problems and technical detail into clear narratives that build understanding and adoption
- Apply SEO principles while preserving originality, clarity and readability
- Use audience insight, search data and performance data to inform content decisions
- Adapt ideas across formats, audiences and channels
- Collaborate with Product, Product Marketing, Communications, Design and subject-matter experts
- Use Figma with Design and cross-functional partners to bring ideas to life
- Use AI tools thoughtfully while maintaining human judgment, accuracy and originality
- Help maintain Paddle’s tone of voice and raise editorial standards and writing quality
- Work for Paddle, a Merchant of Record providing payment infrastructure for digital product companies serving software sellers globally
Requirements
What you’ll need- Experienced writer, journalist, editor or content specialist with a strong body of published work across varied channels
- Comfortable writing about technology, business or complex subjects and finding the human angle
- Skilled at turning product strategy, customer interviews, research and expert input into engaging stories
- Able to challenge briefs when a better story, sharper angle or more useful approach exists
- Experience with SEO fundamentals
- Understanding of content performance and how it shapes content decisions
- Able to manage multiple briefs and deadlines while maintaining quality
- Confidence using AI tools and design platforms such as Figma
- Portfolio with two pieces demonstrating range, from short-form to long-form
- Portfolio with a customer story, case study or interview-led piece
- Product launch/activation content example is nice-to-have
- Portfolio link included on resume or attached separately
- Must be locally based in Toronto, Canada
- Must answer whether visa sponsorship will be required
Benefits
Comp & perks- Stock options
- Unlimited holidays
- Enhanced parental leave
- Retirement plans
- Private healthcare
- Well-being initiatives
- Annual learning fund
- Regular internal and external training
- Flexible choice of where, when and how to work within hub locations
- Trust and autonomy in working arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Editorial Content CreationProduct StorytellingTechnical WritingContent Performance AnalysisResearch and Interview Skills
Soft Skills
AdaptabilityCollaborationCritical ThinkingTime Management
Tools & Technologies
FigmaAI Tools
Industry Keywords
Content EcosystemMerchant of RecordDigital Product CompaniesSoftware SellersToronto, Canada