Paired

DevOps Engineer

• Monitor system health, investigate incidents, and implement reliable fixes
• Build and maintain automation, alerting, and observability systems to reduce manual work
• Manage data integrity across CRM, customer portal, product analytics, payments, and support tools
• Investigate and resolve data discrepancies, synchronization issues, and integration failures
• Develop and maintain automated QA and testing workflows
• Build dashboards and reporting that enable non-technical teams to self-serve key information
• Use AWS, Terraform, Datadog, and testing frameworks to maintain reliable technical infrastructure
• Identify recurring technical problems and automate or improve processes to prevent them
• Use AI tools as part of daily technical workflows while validating their outputs and decisions
• Communicate technical issues clearly to both technical and non-technical stakeholders

Technical Operations Engineer, SRE

Content Writer

• Research AI tools, platforms, and workflows and turn them into engaging YouTube scripts
• Use and test the tools yourself before writing about them to ensure accuracy
• Write clear, structured scripts that make technical AI topics easy to understand
• Create content around AI tools, AI agents, vibecoding, Claude, Claude Code, and related technologies
• Use internal tools and workflows to draft, refine, and improve scripts
• Record clean screen recordings and B-roll corresponding to each section of the script
• Organize recorded footage clearly for editors
• Communicate with video editors and respond promptly to questions or requests
• Produce approximately 4–5 videos per week
• Stay up to date with new AI tools, features, and trends

Scriptwriter, AI YouTube Channel

Financial Planning and Analysis

• Build complex financial models using historical financial statements, operating assumptions, and detailed projections
• Review financial statements for accuracy and compliance with applicable accounting standards, including U.S. GAAP
• Identify and correct accounting classifications and inconsistencies across financial reports
• Create detailed, polished, and visually compelling PowerPoint presentations
• Support all stages of M&A deal execution, including due diligence, financial analysis, marketing materials, and transaction documentation
• Draft clear, professional, client-facing materials in English
• Collaborate with internal and external stakeholders throughout transaction processes
• Use AI tools to improve research, analysis, document preparation, and overall workflow efficiency
• Manage multiple priorities and deliver accurate work under tight deadlines

M&A Analyst – Investment Banking

Performance Marketing

• Build, launch, and manage direct-response advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok.
• Manage daily budgets, pacing, bidding, and campaign structures to maintain acquisition efficiency.
• Monitor campaign performance and make data-driven adjustments to budgets, bids, audiences, and placements.
• Take ownership of paid media execution in-house, replacing or managing third-party agency execution where applicable.
• Ensure campaigns are launched accurately, on schedule, and aligned with business objectives.
• Develop and execute structured weekly testing plans across creative hooks, copy angles, visual formats, audiences, and offers.
• Analyze test results and scale winning concepts while eliminating underperforming assets.
• Partner with creative and copy teams to provide actionable performance feedback and inform creative iterations.
• Maintain a systematic testing pipeline based on campaign data and performance trends.
• Build and maintain tracking frameworks using Meta Pixel, GA4, UTM taxonomies, Hyros, and Triple Whale.
• Audit tracking and attribution setups to identify discrepancies and maintain data integrity.
• Monitor ROAS, CPA, CTR, CPM, conversion rate, spend, and revenue.
• Provide daily and weekly performance reporting and insights into campaign profitability and growth opportunities.
• Identify tracking or attribution issues and coordinate with relevant teams to resolve them.
• Allocate spend toward the highest-performing campaigns, audiences, creatives, and channels.
• Monitor spend pacing and align budgets with performance targets.
• Identify underperforming campaigns and assets and take appropriate action.
• Balance scaling opportunities with acquisition efficiency and profitability goals.
• Collaborate with sales and marketing teams to evaluate lead quality and downstream conversion performance.

Media Buyer / Paid Media Manager

Chief of Staff

• Own accountability and urgency across TikTok Shop, Amazon, Operations, Retention, and Finance
• Track KPIs, deadlines, and commitments; follow up, unblock work, enforce urgency, and ensure ownership
• Build the process map of the entire business, including role definitions, responsibilities, SOPs, documentation, trackers, reporting structure, and promotion/bonus/termination criteria
• Triage matters flowing to the CEO by handling, routing, automating, or eliminating them
• Own high-leverage projects end to end, including growth initiatives, channel tests, vendor negotiations, and systems builds
• Scope projects, run them, hire or coordinate needed resources, and report meaningful progress weekly
• Convert conversations from calls, meetings, Slack, and WhatsApp into assigned, tracked actions
• Own the CEO's calendar, inbox, scheduling, prioritization, meeting preparation, and follow-up
• Give direct feedback, flag underperformance early, and help managers hold their teams accountable
• Report directly to the CEO and operate initially through influence rather than formal authority

Chief of Staff – D2C Supplement Brand

• Own accountability, KPIs, deadlines, and commitments across TikTok Shop, Amazon, Operations, Retention, and Finance
• Build the process map of the entire business, including role definitions, responsibilities, SOPs, trackers, reporting structures, and performance criteria
• Triage work flowing to the CEO by handling, routing, automating, or eliminating it
• Own high-leverage growth initiatives, channel tests, vendor negotiations, and systems builds end to end
• Scope projects, coordinate or hire needed resources, and report meaningful progress in weekly check-ins
• Capture decisions and action items from calls, Slack, and WhatsApp; assign owners and deadlines and follow up to completion
• Fully manage the CEO's calendar, inbox, meeting preparation, and follow-up
• Give direct feedback, flag underperformance early, and help managers hold their teams accountable
• Report directly to the CEO and influence operations across the company

Investment Banking Associate

Social Media Manager

• Schedule, publish, and manage content across social media platforms
• Monitor and respond to comments using the brand’s tone and voice
• Manage email and social media inboxes
• Identify potential prospects in emails, comments, and DMs
• Route qualified opportunities to the sales team with clear context
• Independently determine which messages require a response, escalation, or sales handoff
• Keep content and communication workflows organized
• Use AI tools to improve efficiency when appropriate

Social Media & Community Management Virtual Assistant

Conversion Rate Optimizer

• Own the CRO process, from identifying opportunities through testing and measuring results
• Analyze website and funnel performance to identify conversion gaps and growth opportunities
• Use data to understand customer behavior and make evidence-based recommendations
• Develop, prioritize, and evaluate A/B tests and other conversion experiments
• Monitor conversion rates, funnel performance, and relevant business metrics
• Build and maintain dashboards and reporting to communicate findings
• Translate data into actionable business recommendations
• Work cross-functionally with marketing, creative, product, and other teams to implement CRO initiatives
• Continuously evaluate test results and use learnings to inform future optimization
• Help streamline reporting and CRO processes as the business grows