SQUAD

Marketing Manager

SQUAD
Posted 10/20/2026contractRemote • UkraineMid-LevelSeniorWebsite
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Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B Marketing Operations and Execution, with a strong focus on Sales Enablement, Event Management, and cross-functional collaboration. Proficient in leveraging tools like HubSpot and Jira to streamline workflows and enhance marketing effectiveness.

Highest-signal resume keywords
B2B Marketing ExperienceSales EnablementEvent ManagementHubSpot CRMCross-Functional Collaboration

Tech Stack

Tools & technologies
ApolloIoTSQL

About the role

Key responsibilities & impact
  • Own Marketing Operations & Execution as the operational anchor connecting Marketing, Business Development, R&D, and Design.
  • Keep HubSpot CRM data clean and consistent, including lead sources, lifecycle stages, and event leads.
  • Support a smooth MQL-to-SQL handoff to Business Development.
  • Coordinate funnel reporting for MQLs, SQLs, and CPL with BD analysts and the agency partner.
  • Keep marketing workflows organized and transparent in Jira/Confluence.
  • Co-create pitch decks, solution briefs, one-pagers, and value cards.
  • Build structured enablement kits for onboarding Business Development Managers.
  • Manage end-to-end preparation for international B2B tech conferences, including ABM warm-up campaigns, field logistics/materials, and post-event lead nurture workflows.
  • Onboard technical leaders as content contributors and coordinate review pipelines among R&D experts, writers, and design teams.
  • Oversee lead nurture flows and buyer-journey alignment across IoT, AI, and embedded hardware verticals.
  • Collaborate with the Marketing team, external agency, and cross-functional R&D, Business Development, and Design teams.

Requirements

What you’ll need
  • 3+ years of B2B marketing experience within IT outsourcing, software engineering, SaaS, or high-tech sectors.
  • Proven track record in B2B Sales Enablement, including creating structured pitch decks, solution briefs, and factsheets.
  • End-to-end B2B Event Management experience, including pre/post-event ABM strategies and field collateral coordination for international conferences.
  • Hands-on experience with HubSpot, GA4, LinkedIn Sales Navigator, data enrichment tools such as Apollo or Clay, event platforms, lead capture apps, Google Slides/PowerPoint, and Figma.
  • Familiarity with Jira/Confluence.
  • Proven ability to leverage AI tools to improve and automate marketing workflows, increase efficiency, and deliver measurable results.
  • Strong communication, organizational, and stakeholder management skills.
  • Proactive, hands-on approach to cross-functional collaboration and project delivery.
  • At least upper-intermediate English, written and spoken.
  • Nice to have: automated lead nurture sequences and workflows in HubSpot Marketing Hub.
  • Nice to have: Thought Leadership project support or onboarding internal technical experts.
  • Nice to have: domain expertise in AI, IoT, Computer Vision, or Embedded Systems.
  • Nice to have: adaptability and problem-solving skills in a fast-paced environment.

Benefits

Comp & perks
  • The environment of equal opportunities, transparent and value-based corporate culture and an individual approach to each team member.
  • Competitive compensation and perks.
  • Annual performance review.
  • Performance Bonus for individual achievements.
  • Loyalty Bonus recognizing dedication to the company.
  • 21 paid vacation days per year.
  • Paid public holidays according to Ukrainian legislation.
  • Corporate courses, knowledge hubs, and free English classes.
  • Educational leaves.
  • Medical insurance provided from day one.
  • Sick leaves and medical leaves.
  • Remote working mode available within Ukraine only.
  • Free meals, fruits, and snacks when working in the office.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
B2B MarketingSales EnablementEvent ManagementLead Nurture WorkflowsData EnrichmentPitch Deck CreationSolution BriefsBuyer-Journey AlignmentAI Tools UtilizationField Collateral Coordination
Soft Skills
Strong CommunicationOrganizational SkillsStakeholder ManagementProactive ApproachAdaptability
Tools & Technologies
HubSpotGA4LinkedIn Sales NavigatorApolloClayJiraConfluenceGoogle SlidesPowerPointFigma
Industry Keywords
B2BIT OutsourcingSoftware EngineeringSaaSHigh-TechAIIoTComputer VisionEmbedded Systems