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StörtebekkerCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing content strategies across social media platforms, with a strong focus on growth, analytics, and community engagement. Proven ability to coordinate with diverse stakeholders and optimize content performance based on data-driven insights.
Highest-signal resume keywords
Social Media GrowthContent Strategy DevelopmentAnalytical SkillsCommunity ManagementKPI Establishment
About the role
Key responsibilities & impact- Develop the content strategy for the brand’s new positioning
- Manage TikTok, YouTube, and Instagram
- Test new formats and optimize for growth
- Analyze content, identify patterns, and deliberately drive views and follower growth
- Monitor the target audience, respond to trends, and build authentic relationships
- Scout suitable creators and on-camera talent
- Coordinate community management, video agencies, graphic designers, and other partners
- Evaluate the existing setup and develop a future-proof content strategy
- Establish a framework for assessing content performance
- Build a seamless tracking and optimization setup
- Implement channel-specific strategies
- Establish clear KPIs, conduct weekly analyses, and make performance-based decisions
- Grow the channels from 350,000 to 500,000+ followers within 12 months
Requirements
What you’ll need- Completed degree or vocational training in marketing, communications, business, or a related field
- 2–3 years of relevant experience in social media growth, with clearly demonstrable results
- Understanding of which formats perform well, how algorithms work, and which trends are relevant
- Strong analytical skills and a data-driven approach to work
- Independent, structured working style without micromanagement
- Growth mindset and willingness to scale, test, and optimize
- Ability to drive reach, follower growth, and engagement
- Ability to reliably coordinate relevant stakeholders
- Ability to document learnings
- Bring energy, humor, and drive to the team
- High execution speed and resilience when working to deadlines
Benefits
Comp & perks- Flexible working: work from the office in Frankfurt’s Ostend district or on a hybrid basis
- Wellpass membership
- Bike leasing
- Employee discounts
- Corporate Benefits
- After-work events
- Team events
- Open feedback culture and genuine recognition
- Real opportunities for professional development
- Scope to shape the role and take responsibility
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content AnalysisAlgorithm UnderstandingPerformance OptimizationTrend IdentificationFollower Growth Strategies
Soft Skills
Independent Working StyleStructured ApproachGrowth MindsetEnergy and HumorHigh Execution Speed
Tools & Technologies
TikTokYouTubeInstagram
Industry Keywords
MarketingCommunicationsSocial MediaContent PerformanceCommunity Engagement