Triple Whale 🐳

Marketing Operations

• Develop joint positioning, messaging, and go-to-market narratives explaining partner capabilities, audiences, and customer value
• Lead launch readiness for partner-built integrations across Product, Partnerships, Partner Marketing, Sales, and Customer Success
• Align launch materials, enablement, dependencies, and responsibilities before activation
• Own product marketing deliverables for market development fund programs
• Translate MDF commitments into messaging, briefs, content, and enablement with clear scope and deadlines
• Support MDF reporting and partner updates with completed deliverables, customer insights, and validated proof
• Create reusable FAQs, launch content, partner briefs, and sales materials
• Serve as Marketing’s liaison with partner go-to-market teams for research, positioning, launches, and feedback
• Bring design-partner feedback and adoption insights to Product Management to inform roadmap discussions and messaging
• Tell the story of Triple Whale’s growing technology partner ecosystem and help partners communicate integration value
• Coordinate with Partnerships, Product Management, Engineering, Partner Solutions Architecture, Marketing Science, Partner Marketing, Sales, Customer Success, and the Program Manager

Product Marketing Manager – Technology Partnerships

Marketing

• Own the full marketing relationship with Meta, Snap, TikTok, Google, Pinterest, and OpenAI partners end-to-end, including strategy, planning, and execution
• Build a process for reviewing commercial contracts and translating terms into marketing strategy
• Connect commercial/partner teams with marketing
• Own partner marketing calendars and activities beyond contractual obligations
• Plan and drive proactive partner marketing initiatives
• Work with a Product Marketing Manager to incorporate product updates and messaging into partner activity
• Prioritize partner activity against broader company marketing priorities
• Propose and scope partner marketing spend and secure budget approval
• Track partner priorities against the marketing schedule, resolve conflicts, and surface opportunities
• Report partner investment and results to internal stakeholders and leadership
• Plan and run QBRs with key partners
• Own event presence and represent Triple Whale at major partner events

Senior Partner Marketing Manager

Sales Development Rep

• Build a focused prospecting plan with Account Executives and agree account ownership before outreach
• Research ecommerce accounts and relevant buyers across EMEA
• Create opportunities through outbound prospecting using phone, email, and LinkedIn
• Tailor outreach to observable business signals or relevant challenges
• Follow up promptly on demo requests, event engagement, and campaign enquiries
• Run initial qualification conversations to establish fit, business problems, stakeholders, and next steps
• Book and support meaningful sales meetings, providing Account Executives with context
• Develop longer-term prospects through appropriate follow-up and coordination with Marketing nurture programmes
• Maintain accurate CRM records covering research, outreach, qualification, objections, and next steps
• Review calls and messages, test approaches, and share buyer needs and objections with Sales and Marketing

Sales Development Representative

Software Engineer

• Lead the Measurement engineering organization, spanning approximately five teams and 15 engineers
• Manage team leads and own technical direction, execution, and operational performance
• Coordinate priorities across leadership, Product, Engineering, and team leads
• Clarify changing priorities, define next steps, and resolve cross-team dependencies
• Own hiring, organizational structure, and performance management
• Set expectations for delivery, technical quality, people management, and ownership
• Shape engineering direction and balance business priorities with reliability, data correctness, infrastructure cost, and technical debt
• Stay deeply involved in system design, code, debugging, and production issues
• Ensure systems are reliable, accurate, scalable, and cost-effective
• Partner with the Director of Product for Measurement and represent Triple Whale in discussions with Meta, Google, and TikTok
• Use AI extensively and build AI-assisted workflows and agent-based automation
• Validate AI-generated output and maintain standards for security, privacy, and data quality

Director of Engineering, Measurement

Artificial Intelligence

• Lead customer activation for Moby, helping new users identify high-value initial use cases
• Translate customer goals, team structures, marketing motions, and growth challenges into practical Moby workflows
• Enable customer operators to use Moby across paid media, measurement, creative, and growth planning
• Coach customers to evaluate Moby recommendations, ask better questions, and convert AI outputs into decisions
• Diagnose opportunities, recommend workflows, and build early customer trust during onboarding
• Maintain strategic customer relationships and drive adoption of new Moby use cases
• Identify repeatable activation patterns and create playbooks for the broader team
• Partner with product, design, and engineering to share customer feedback and improve Moby
• Help ecommerce brands adopt Moby, Triple Whale’s AI teammate for marketing analysis, planning, and execution

Product Marketing Manager – Technology Partnerships

Senior Partner Marketing Manager

Sales Development Representative

Director of Engineering, Measurement

AI Marketing Strategist