UVA Health

Content Marketing Manager

• Brainstorm and develop concepts for social media and blog content
• Write, edit, and proofread social media posts, articles, and blog content
• Create and curate visual and multimedia content, including images, videos, and graphics
• Schedule and post content across social media platforms and the website blog
• Learn and apply UVA Brand Guidelines throughout brand messaging and content
• Monitor engagement and suggest optimizations based on performance data
• Work directly with the Associate Director of Communications and closely with the UVA | Northern Virginia leadership team
• Occasionally travel some distance to attend meetings and programs

Content Marketing Coordinator

Marketing

• Build, clean, and maintain large donor and campaign datasets in Excel
• Use pivot tables, VLOOKUP/XLOOKUP, conditional formatting, and formulas to organize audience segments
• Set up and manage Excel-based A/B testing worksheets
• Split audience lists, track test variables, and summarize results for campaign review
• Build and maintain audience segmentation queries in Snowflake
• Assist in campaign data validation, including verifying donor records in Salesforce Ascend
• Investigate and troubleshoot data issues by analyzing query logic
• Document query logic and maintain clear, repeatable workflows
• Provide office support, customer service, data entry, and use standard office software and systems
• Attend occasional meetings and programs requiring some travel

Direct Marketing Data Assistant, Federal Work Study

Research Scientist

• Build a research and recruitment pipeline for the Culpeper Orange Entrepreneur Workshop
• Support the Entrepreneurial Impact Manager serving the Culpeper and Orange communities
• Collect and organize data
• Research business resources, entrepreneur networks, institutions, and community demographics
• Connect with entrepreneurs and community partners
• Assist with program recruitment
• Organize business leads
• Collaborate with the COW Entrepreneurial Impact Manager
• Work up to 10 hours per week, including at least one day per week in the office

Programs Research Assistant – Federal Work-Study

Communications

• Develop marketing materials
• Manage the website and social media
• Create program literature
• Evaluate the success metrics of the organization's programs and communications outreach
• Research organizational fundraising opportunities
• Collaborate with the Development and Communications Manager and Chief Operating Officer
• Participate in CIC education programs and stakeholder engagement
• Write, tell stories, interview, design marketing materials, and adapt messages for different audiences
• Research businesses and collect information
• Support fundraising strategies and community impact measurement
• Work a consistent schedule of 8 hours per week, with a maximum of 10 hours per week
• Work in the office at least 1 day per week
• Attend shifts, meetings, and programs as needed

CIC Communications Assistant, Federal Work Study

Project Manager

• Assist with direct marketing responsibilities, including data proofing
• Review and execute text messages and emails
• Initiate communications with vendors
• Research and assist with marketing campaigns
• Maintain the Advancement Community Marketing Calendar (ACMC)
• Support the Direct Marketing team in University Annual Giving & Stewardship in the Office of Engagement
• Perform other similar tasks within University Annual Giving & Stewardship
• Report to the Assistant Director, Direct Marketing

Content Marketing Coordinator

Direct Marketing Data Assistant, Federal Work Study

Programs Research Assistant – Federal Work-Study

CIC Communications Assistant, Federal Work Study

Student Project Manager – Federal Work-Study